Best in Sports Media
DAZN
DAZN is the largest, fastest growing global sport streaming service. The U.K. based business is now an established leading sport streaming service in nine markets across four continents; Japan, Germany, Austria, Switzerland, Italy, Spain, Brazil, Canada and the U.S and is rapidly expanding into new markets around the world. In 2019, DAZN streamed more than half a billion hours of content, 25,000+ live events with more than 100 of these eclipsing one million concurrent streams.
What Netflix has done for TV and Spotify has done for music, DAZN is doing for sport. After spotting a gap in the market, DAZN has gone on to launch in nine markets across four continents in just four years – with a core ethos of affordability, accessibility and flexibility. DAZN now has more subscribers, with more rights, in more countries than anyone else in the OTT space. At the end of 2019, mobile data and analytics company App Annie named DAZN as the top sports app by consumer spend in 2019, echoing the unparalleled success DAZN has seen in the last few years.
Formula E – Season 5 – FETV
The ABB FIA Formula E Championship is the world’s first fully electric international single-seater street racing series.
Consisting of 11 teams and 22 drivers, Formula E delivers world-class racing to 12 cities over five continents, throughout the eight-month Championship season. Bringing racing rivalries to city streets, set against some of the most iconic skylines in the world – such as New York, Hong Kong, Paris and Rome – Formula E is racing, reinvented.
The 2018-19 season brought significant changes. In came the generation 2 car, capable of more power and able to finish races on one charge, eliminating the need for a car swap. New venues in China, Switzerland and Saudi Arabia, and new manufacturers BMW and Nissan.
Formula E TV’s content has an innovative and fan-first signature. We use technology to create a point of differentiation and characterise the sport and drivers. We also showcase electric mobility and road-relevant technologies.
Goodwood Festival of Speed 2019 – Aurora Media Worldwide
The world’s greatest motoring garden party. The Festival of Speed is the most diverse gathering of automotive excellence in the world.
Goodwood House and grounds provide an elegant backdrop to an event which has been a must visit feature of the international motoring calendar for over a quarter of a century.
With live action on the Forest Rally Stage, Goodwood Action Sports, Drift Arena and the world-famous Hill Climb, the Festival is a living spectacle over its four days.
The Festival of Speed celebrates the entire breadth of motorsport history including contemporary F1 teams and drivers. It offers the year round 200,000 visitors an immersive experience. From cutting edge technology in Future Lab, exclusive supercar debuts from leading manufacturers, to up-close access to iconic drivers and celebrities who make the annual pilgrimage to Goodwood.
LFC Media – Liverpool Football Club
LFC Media is a department within Liverpool FC that serves the LFC fanbase and wider business. With 75 staff members it includes journalists, social media specialists, editors, graphic designers, content producers, product and account managers, technical experts, marketeers and more.
The department operates a multi-faceted business with responsibility for content creation, key broadcast relationships, as well as managing and servicing club products such as the club’s 24 hour TV channel, apps, social media platforms and websites.
Working across multiple objectives the department operates as a revenue driving arm of the business as well as facilitating audience growth for the business as a whole and servicing other departmental needs.
LFC Media has produced content of a consistently high quality, leading to industry leading engagement numbers across club platforms.
A fantastic level of trust from the footballing side of the business has led to unprecedented access to players and staff, giving fans a view from within the camp never seen before. The engagement of the players with the club’s platforms shows that they are invested in, and see the value of, the output produced.
RamsTV – Derby County Football Club
RamsTV, Derby County’s in-house broadcast and video team, has continued to go from strength-to-strength in the past twelve months, providing a valuable revenue stream whilst also maximising many commercial and profile-raising opportunities for the football club.
In a year that has seen Derby appear in a Play-Off Final, appoint former Barcelona legend Phillip Cocu as manager and sign England’s record goal scorer Wayne Rooney, RamsTV has been there every step of the way to help amplify the club’s reach to football fans across the globe.
Sky Sports Racing – At The Races
Sky Sports Racing is a Sky joint venture channel dedicated to horse racing. It launched on January 1st 2019, the successor to At The Races.
Available at no extra cost in pay TV homes, the channel takes daily coverage of horse racing to the widest possible audience. Our audience is passionate and opinionated about the sport they love.
With rights to cover around 700 UK fixtures and exclusive major international events, Sky Sports Racing’s challenge was to “change the game” in how the sport was covered daily – serving the sport’s grass roots as well as its glamorous high end.
We aimed to attract a new audience to the sport as well as deliver more for existing fans.
Sky Sports Racing elevated coverage with more live presenters delivering extra insight, a locked super slo-mo at every finish, drone overhead footage and innovations in broadcast analysis such as SkyPad adapted for racing and integrated sectional times data. Leveraging Sky Sports assets helped raise profile for the sport and attract new fans.
Despite the loss of Irish racing rights, Sky Sports Racing delivered +39% UK average monthly reach y/y (BARB), +27% UK/Ireland average monthly reach (BARB/Nielsen). Advertising revenues increased +14%.
