BEST BRAND ACTIVATION INVOLVING SPORT
| Winner: | The Kiyan Prince Foundation – Engine MHP + Mischief |
| Silver: | Norwich City Football Club – War Paint for Men |
| Bronze: | BT x Hope United |
- BT x Hope United
- European Tour – Farthest Golf Shot Caught in a Moving Car, Guinness World Record
- Everton Football Club
- LTA – The&Partnership
- Midea World Class Awards
- Norwich City Football Club – War Paint for Men
- The Kiyan Prince Foundation – Engine MHP + Mischief
BEST SPORTS COMMUNITY SCHEME
| Winner: | Rugby League World Cup - Inclusive Volunteering Programme – Community Integrated Care |
| Silver: | Everton in the Community |
| Bronze: | Rangers Charity Foundation - Ready for Employment/Ibrox Hub Initiative |
- Everton in the Community
- Premiership Rugby - HITZ
- Rangers Charity Foundation - Ready for Employment/Ibrox Hub Initiative
- Rugby League World Cup - Inclusive Volunteering Programme – Community Integrated Care
- Southampton Football Club - Saints Foundation
BEST SPORTS GOVERNING BODY INITIATIVE
| Winner: | English Football League – Football’s Response to Covid-19 |
| Silver: | England and Wales Cricket Board (ECB) – The Hundred |
| Bronze: | LTA – LTA Youth |
- England and Wales Cricket Board (ECB) – The Hundred
- England Hockey - AGM Resolution (Governance review)
- English Football League – Football’s Response to Covid-19
- LTA – LTA Youth
- Premiership Rugby – Response to Lockdown
- World Netball – Campaign to Launch World Netball Strategic Plan & Brand
MOST INNOVATIVE BUSINESS RESPONSE TO COVID 19 – UK
| Winner: | Professional Darts Corporation |
| Silver: | Trivandi |
| Bronze: | St George’s Park |
- British Martial Arts & Boxing Association (BMABA)
- Professional Darts Corporation
- St George’s Park
- Trivandi
- Youth Sport Trust
MOST INNOVATIVE BUSINESS RESPONSE TO COVID 19 – INTERNATIONAL
| Winner: | Super League Triathlon – SLT Arena Games |
| Silver: | OnePlan – Venue Twin |
| Bronze: | Sportdigital - Predictions Eredivisie – Who will be Champion? |
- Hawk-Eye Innovations - Hawk-Eye Live at the US Open 2020
- OnePlan – Venue Twin
- Sportdigital - Predictions Eredivisie – Who will be Champion?
- Super League Triathlon – SLT Arena Games
- USA Weightlifting
MOST SUCCESSFUL SPORTS EVENT BROADCAST
| Winner: | America’s Cup Event - 36th America’s Cup |
| Silver: | beIN MEDIA GROUP - UEFA EURO 2020 |
| Bronze: | LiveScore - The new home of free-to-air football |
- America’s Cup Event - 36th America’s Cup
- beIN MEDIA GROUP - UEFA EURO 2020
- Chilli Pepper Productions - Rotterdam Hickstead GP Challenge
- ITTF Foundation - World Table Tennis Day
- LiveScore - The new home of free-to-air football
SPORTS DIVERSITY AWARD
| Winner: | BT - #DiscoverDisabilityFootball |
| Silver: | Everton Football Club |
| Bronze: | The Walking Football Association |
- BT - #DiscoverDisabilityFootball
- England Hockey
- Everton Football Club
- ITTF Foundation
- LTA – Inclusion Strategy
- The Walking Football Association
AGENCY OF THE YEAR
| Winner: | InCrowd |
| Silver: | Aurora Media Worldwide |
| Bronze: | Soapbox London |
- Aurora Media Worldwide
- Fifty Digital
- InCrowd
- Little Dot Studios
- Soapbox London
- Stadion
- WePlay
BEST FAN ENGAGEMENT PROGRAMME DURING COVID-19
| Winner: | Everton Football Club |
| Silver: | West Ham United Football Club |
| Bronze: | Harlequins |
- Fédération Equestre Internationale (FEI) - #HorseOClock with Longines
- Aston Martin Cognizant F1™ - Team Car Launch
- Everton Football Club
- FIFA x WePlay - #WorldCupAtHome
- Formula TX
- Harlequins
- Midea World Class Awards
- West Ham United Football Club
SUSTAINABILITY IN SPORT AWARD
| Winner: | The Kia Oval |
| Silver: | SailGP |
| Bronze: | Extreme E |
- Birmingham County Football Association
- Extreme E
- Norwich City Football Club – Kotkamills
- SailGP
- The Kia Oval
- The Ocean Race
BEST BUSINESS SERVING SPORT
| Winner: | Arena Group |
| Silver: | EVENT360 |
| Bronze: | Jockey Club Services |
- Arena Group
- Deltatre
- EVENT360
- Jockey Club Services
- StreamAMG
- Trivandi
SPORTS TECHNOLOGY OF THE YEAR
| Winner: | Hawk-Eye Innovations – Hawk-Eye Connect |
| Silver: | Infosys |
| Bronze: | Sport Buff |
- Formula TX
- Hawk-Eye Innovations – Hawk-Eye Connect
- Infosys
- Other Media – Clubcast Fan Experience Platform
- Pixellot - AI-Automated Sports Coverage Solution
- Playermaker – UNO
- Sport Buff
- Sportrecs
BEST PROFESSIONAL SERVICES IN SPORT
| Winner: | Tilney Smith & Williamson |
| Silver: | Jockey Club Services |
| Bronze: | Mackrell.Solicitors |
- GUICE Wealth Management
- Jockey Club Services
- KSS
- Mackrell.Solicitors
- Onside Law
- Tilney Smith & Williamson
BEST SPORTS RELATED COMMERCIAL OR PROMOTIONAL VIDEO
| Winner: | European Tour – Angry Golfers |
| Silver: | LTA – The&Partnership |
| Bronze: | The Kiyan Prince Foundation – Engine MHP + Mischief |
- B5 Consultancy – We Need to Be Ready #BeReady
- European Tour – Angry Golfers
- Fédération Equestre Internationale (FEI) - #ForTheLoveOfEquestrian
- LTA – The&Partnership
- The Kiyan Prince Foundation – Engine MHP + Mischief
SPORTS INNOVATION AWARD
| Winner: | England and Wales Cricket Board (ECB) – The Hundred |
| Silver: | Extreme E & Extreme E Studios |
| Bronze: | Ice Hockey club «Avangard» Omsk, Russia |
- AiSCOUT
- England and Wales Cricket Board (ECB) – The Hundred
- Extreme E & Extreme E Studios
- Ice Hockey club «Avangard» Omsk, Russia
- Sportrecs
- Stadion
BEST COVID 19 RESPONSE BY A CLUB
| Winner: | Manchester City Football Club |
| Silver: | Southampton Football Club and Saints Foundation – Saints as One |
| Bronze: | Aberdeen Football Club - #StillStandingFree |
- Aberdeen Football Club - #StillStandingFree
- Everton Football Club
- Harlequins
- Manchester City Football Club
- Rangers Charity Foundation
- Southampton Football Club and Saints Foundation – Saints as One
BEST COVID 19 RESPONSE BY A SPORT
| Winner: | Premiership Rugby – Response to Lockdown |
| Silver: | English Football League – Football’s Response to Covid-19 |
| Bronze: | ITTF Foundation - #TableTennisUnited |
- English Football League – Football’s Response to Covid-19
- ITTF Foundation - #TableTennisUnited
- LTA – Covid-19 Response
- Motorsport UK – Supporting & Sustaining UK Motorsport through the Covid-19 Pandemic
- Premiership Rugby – Response to Lockdown
- Swim England – Response to the Pandemic
- Table Tennis England – Ready to Return
- Volleyball World – Volleyball Nations League 2021
