Winners 2025
SPONSORSHIP / PARTNERSHIP OF THE YEAR
| Winner: | KP Snacks x The Hundred |
| Silver: | Manchester City Women X snuggs |
| Bronze: | Vodafone Turkey & the Turkish Volleyball Federation - Infront |
- DFL powered by AWS
- DP World x International Cricket Council
- KP Snacks x The Hundred
- Manchester City Women X snuggs
- Marriott Bonvoy x Manchester United
- Metro Bank x ECB – Champion of Women’s and Girls’ Cricket
- The FA x M&S Food – Eat Well Play Well
- Vodafone Turkey & the Turkish Volleyball Federation - Infront
- West Ham United FC & Lyca Mobile
BEST BRAND ACTIVATION INVOLVING SPORT
| Winner: | Vodafone Turkey & Turkish Volleyball Federation - Infront |
| Silver: | BrewDog Sponsorship Relay with Crowd Network |
| Bronze: | M&S Food x The FA |
- Betway – The Romans
- BrewDog Sponsorship Relay with Crowd Network
- Clinique, PWR & MATTA: GameFace – MATTA
- Igniting the Olympic Spirit at Sanofi
- Lenovo Limitless: AI for All – TBA Group
- M&S Food x The FA
- Novotel Hotels x PSG – La Suite Novotel by ALL.com – Accor
- The Football Association – Hope&GloryPR/Little Thief Studio
- Vodafone Turkey & Turkish Volleyball Federation - Infront
EXCELLENCE IN CONTENT MARKETING
| Winner: | Kodansha x Liverpool FC |
| Silver: | Formula E x Soapbox - Evo Sessions |
| Bronze: | Ascot Embrace ‘Elegance at Play’ on Social Media – saintnicks x Ascot Racecourse |
- Ascot Embrace ‘Elegance at Play’ on Social Media – saintnicks x Ascot Racecourse
- Betway – The Romans
- Burnley Football Club / Wasserman
- Formula E x Soapbox - Evo Sessions
- Kodansha x Liverpool FC
- M&S Food x The FA
- Sunderland AFC
EXCELLENCE IN GRASSROOTS SPORTS DEVELOPMENT
| Winner: | Metro Bank x ECB – Champion of Women’s and Girls’ Cricket |
| Silver: | Everyone In Community Pitches – KP Snacks |
| Bronze: | DP World – 160over90 |
- beIN SQUAD – beIN Media Group
- Destination Sport Group – inspiresport
- DP World – 160over90
- England Golf – Junior Golf Journey
- Everyone In Community Pitches – KP Snacks
- Metro Bank x ECB – Champion of Women’s and Girls’ Cricket
- The 2024 Abu Dhabi Grand Kingfish Championship - Abu Dhabi Sport Council
SUSTAINABILITY IN SPORT AWARD
| Winner: | England Golf – Sustainability Drive |
| Silver: | Reflo – Creating Football’s First Circular Kit Solution with Forest Green Rovers FC & Luton Town FC |
| Bronze: | Ball x Arsenal FC x Los Angeles Rams x Denver Nuggets x Colorado Avalanche |
- Ball x Arsenal FC x Los Angeles Rams x Denver Nuggets x Colorado Avalanche
- Brighton & Hove Albion FC – My Albion My Planet
- England Golf – Sustainability Drive
- Infosys
- JogOn
- Reflo – Creating Football’s First Circular Kit Solution with Forest Green Rovers FC & Luton Town FC
- UK Sport Sustainability Accelerator Programme – Sporting Giants (UK Sport & Useful Projects)
SPORTS EQUALITY, DIVERSITY & INCLUSION AWARD
| Winner: | Community Integrated Care |
| Silver: | Aston Villa Foundation |
| Bronze: | Welsh Wheelchair Open – Squash Wales |
- Aston Villa Foundation
- Community Integrated Care
- Dirt Is Good (Unilever)
- ITTF Foundation
- UK Athletics
- USA Track & Field
- Rexona Breaking Limits Programme – Rexona (Unilever)
- Welsh Wheelchair Open – Squash Wales
BEST SPORTS MARKETING CAMPAIGN – UK
| Winner: | The Football Association - Hope&GloryPR/Little Thief Studio |
| Silver: | Dirt Is Good (Unilever) |
| Bronze: | Gen 10 - Brentford FC |
- Gen 10 - Brentford FC
- Carlsberg – "Thank you, Jürgen”: The Believers Brew - Hope&GloryPR
- Dirt Is Good (Unilever)
- Harlequins Rugby Club
- Marriott Bonvoy x Manchester United
- Sunderland AFC
- The Football Association - Hope&GloryPR/Little Thief Studio
- WeAreFearless & Danone GetPRO
BEST SPORTS MARKETING CAMPAIGN – INTERNATIONAL
| Winner: | PGA Tour |
| Silver: | Betway – The Romans |
| Bronze: | Go Full Speedo – TBA Group |
- ADNOC Abu Dhabi Marathon 2024 – Abu Dhabi Sport Council
- Betway – The Romans
- Euroleague Basketball
- Formula E x Soapbox - Evo Sessions
- Go Full Speedo – TBA Group
- PGA Tour
- PIF Saudi Ladies International 2025 – 54
- WeAreFearless x TeamViewer
BEST SPORTS RELATED PROMOTIONAL VIDEO OR DOCUMENTARY
| Winner: | Billy Monger – Comic Relief – Soapbox |
| Silver: | Paris 2024 Campaign Film: We Never Settle – Sanofi |
| Bronze: | Carlsberg – “Thank you, Jürgen”: The Believers Brew – Hope&GloryPR |
- Carlsberg – “Thank you, Jürgen”: The Believers Brew – Hope&GloryPR
- Billy Monger – Comic Relief – Soapbox
- Fortemus Films & EA SPORTS – F1 25 Reveal Trailer
- Meet the Hammers: West Ham United FC & INTUIT QuickBooks
- Paris 2024 Campaign Film: We Never Settle – Sanofi
- Rounders England
- The England & Wales Cricket Board – The Space Between
- The Football Association – Hope&GloryPR/Little Thief Studio
OUTSTANDING SOCIAL MEDIA STRATEGY
| Winner: | Premier Padel Official Socials – Premier Padel |
| Silver: | Til The End – Sunderland AFC |
| Bronze: | The Hungry Games – Trussell and The Romans |
- Aramco Team Series – A Multi-event Global Women’s Golf Series – 54
- Ascot Embrace ‘Elegance at Play’ on Social Media – saintnicks x Ascot Racecourse
- City Creator Strategy – Manchester City Football Club
- Premier Padel Official Socials – Premier Padel
- The Hungry Games – Trussell and The Romans
- The Return – Barmy Army
- Til The End – Sunderland AFC
SPORTS TECHNOLOGY OF THE YEAR
| Winner: | Spectatr.ai |
| Silver: | Bundesliga In-Match Analysis - DFL |
| Bronze: | Freemans Event Partners |
- Accredit Solutions
- Bundesliga In-Match Analysis - DFL
- Caytoo
- Freemans Event Partners
- Intelligent Metadata Generation - DFL
- LIV Line – LIV Golf
- Spectatr.ai
- Stairmedia and OMM Sport Technology
- The Future of Football: Bundesliga in 360° and 10K – DFL
OUTSTANDING SPORTS VENUE EXPERIENCE
| Winner: | Fulham Pier & The Riverside - Fulham FC |
| Silver: | Paris 2024 Olympic Games hospitality venues |
| Bronze: | Aintree Racecourse |
- Aintree Racecourse
- Fulham Pier & The Riverside - Fulham FC
- Lord’s Cricket Ground (MCC) in partnership with Freemans Event Partners
- Lucas Oil Stadium
- MGM Music Hall
- Parc des Princes, Paris
- Paris 2024 Olympic Games hospitality venues
- Principality Stadium
- The Terrace at the American Express Stadium
BEST BUSINESS SERVING SPORT – up to £15m Turnover
| Winner: | Newfields |
| Silver: | Corporate and Sporting Events [CSE] |
| Bronze: | Stadion |
- Barmy Army
- Corporate and Sporting Events [CSE]
- Gymfinity Gymnastics
- Newfields
- Premier Sports Network
- Stadion
BEST BUSINESS SERVING SPORT – over £15m Turnover
| Winner: | Destination Sport Group |
| Silver: | ADI UK |
| Bronze: | Access Bookings |
- Access Bookings
- ADI UK
- Destination Sport Group
- Eleven Sports Media
- Infront
- ViewLift
BEST FAN ENGAGEMENT PROGRAMME
| Winner: | Gen10 – Brentford Football Club |
| Silver: | Beyond Sports and the NHL HOCKEYVERSE |
| Bronze: | 2024 Abu Dhabi Spartan Beast World Championship – Abu Dhabi Sport Council |
- 2024 Aramco Team Series presented by PIF – London CSR initiatives – 54
- AFL Gather Round 2025 – KOJO & AFL
- Beyond Sports and the NHL HOCKEYVERSE
- Gen10 – Brentford Football Club
- 2024 Abu Dhabi Spartan Beast World Championship – Abu Dhabi Sport Council
- Australian Open and Roland-Garros - Infosys
- Spartan World Championship 2024 – Abu Dhabi sport council
BEST SUPPORTER OF WOMEN’S SPORTS
| Winner: | Metro Bank x ECB – Champion of Women’s and Girls’ Cricket |
| Silver: | MATTA |
| Bronze: | The University of Edinburgh Sport - Girls Belong! |
- ADI UK
- Abu Dhabi Sport Council
- Dirt Is Good (Unilever)
- MATTA
- Metro Bank x ECB – Champion of Women’s and Girls’ Cricket
- The University of Edinburgh Sport
- Women’s Rugby World Cup 2025
SPORTS INNOVATION AWARD
| Winner: | Olympic Games Paris 2024 – Warner Bros. Discovery |
| Silver: | Beyond Barriers and the Support Squad – Community Integrated Care |
| Bronze: | EuroLeague Final Four 2025 - Abu Dhabi - IMG & EuroLeague |
- Beyond Barriers and the Support Squad – Community Integrated Care
- Bundesliga In-Match-Analysis – DFL
- EuroLeague Final Four 2025 - Abu Dhabi - IMG & EuroLeague
- Feldspar
- Freeman Event Partners
- Olympic Games Paris 2024 – Warner Bros. Discovery
- Minerva Virtual Academy
- Rainbow Six Siege – Six Invitational Boston – BLAST & Ubisoft
- SwordSeat – British Fencing
BEST PROFESSIONAL SERVICES IN SPORT
| Winner: | Deloitte Sports Business Group |
| Silver: | Trivandi |
| Bronze: | Newfields |
- Brabners LLP
- CMP Solutions
- Deloitte Sports Business Group
- HaysMac LLP
- Layrd Design
- Lloyds Private Bank
- Newfields
- RPC
- Trivandi
BEST SPORTS COMMUNITY SCHEME – FOOTBALL CLUBS
| Winner: | Saints Foundation |
| Silver: | LFC Foundation |
| Bronze: | West Ham United FC & Lyca Mobile |
- Aston Villa Foundation
- LFC Foundation
- Saints Foundation
- Tottenham Hotspur Foundation
- Watford FC’s Community Sports and Education Trust
- West Ham United FC & Lyca Mobile
BEST SPORTS COMMUNITY SCHEME – OTHER
| Winner: | Education: Make A Difference – The Russell Martin Foundation |
| Silver: | Dons Local Action Group |
| Bronze: | Prostate United – Prostate Cancer UK |
- Active Hub – Abu Dhabi Sport Council
- beIN SQUAD – beIN Media Group
- Dons Local Action Group
- Education: Make A Difference – The Russell Martin Foundation
- England Golf – Community Golf Instructor programme
- Everyone In Community pitches – KP Snacks
- Prostate United – Prostate Cancer UK
- Rexona Breaking Limits Programme – Rexona (Unilever)
BEST NGB OR ORGANISING BODY OF THE YEAR
| Winner: | UK Athletics |
| Silver: | British Cycling |
| Bronze: | USA Track & Field |
- Abu Dhabi Sport Council
- British Cycling
- British Universities and Colleges Sport
- England Golf
- Professional Darts Corporation
- UK Athletics
- USA Track & Field
AGENCY OF THE YEAR
| Winner: | GMS Agency |
| Silver: | Eleven Sports Media |
| Bronze: | The Space Between |
- 50 Sport
- 54
- Eleven Sports Media
- GMS Agency
- MatchFit
- Soapbox
- TBA Group
- The Space Between
- WeAreFearless
BEST SPORTS EVENT OF THE YEAR – INTERNATIONAL
| Winner: | 2024 U.S. Olympic Team Trials – Swimming, presented by Lilly – USA Swimming |
| Silver: | AFL Gather Round 2025 - delivered for the Australian Football League |
| Bronze: | LIV GOLF ADELAIDE 2025 – LIV Golf & 54 |
- 2024 U.S. Olympic Team Trials – Swimming, presented by Lilly – USA Swimming
- ADNOC Abu Dhabi Marathon 2024 – Abu Dhabi Sport Council
- AFL Gather Round 2025, delivered for the Australian Football League
- LIV GOLF ADELAIDE 2025 – LIV Golf & 54
- Qatar Airways Premier Padel Finals – Barcelona 2024 - Premier Padel
- UAE Tour 2025 – Abu Dhabi Sport Council
BEST SPORTS EVENT OF THE YEAR – UK
| Winner: | Women’s Rugby World Cup 2025 – Rugby World Cup (England 2025) |
| Silver: | 2024/25 Paddy Power World Darts Championship – Professional Darts Corporation |
| Bronze: | HSBC Championships at The Queen’s Club – LTA |
- 2024/25 Paddy Power World Darts Championship – Professional Darts Corporation
- Big Game 16 – Harlequins Rugby Club
- BLAST Premier Spring Final Presented by Revolut
- HSBC Championships at The Queen’s Club – LTA
- London Landmarks Half Marathon 2025 – LLHM/Tommy’s
- The Randox Grand National Festival 2025 – The Jockey Club
- Women’s Rugby World Cup 2025 – Rugby World Cup (England 2025)
