Friday 22nd May, The Brewery London
Submissions are now being accepted until 18th Feb - apply for your extension here:
DEADLINE EXTENSIONSports Business Awards recognises the outstanding off-pitch achievements of those working behind the scenes in sport. If you are an organisation or individual that plans, administers, designs, markets, implements or looks after the technology that keeps the business of Sport functioning then these are the awards for you.
Why the Sports Business Awards?
Celebrate with your team
Being an award-winner is a powerful motivator to inspire you and your colleagues to keep up the great work!
Enhance your reputation
Appending an independently judged third-party badge of excellence is a sure-fire shortcut to emphasising your merit to colleagues, clients, bosses & stakeholders.
Generate positive headlines
Spread the good news - everyone loves a success story and winning an award is a great publicity hook for social and traditional media efforts
Aspire to Better Practice
Winner or not - seeing what others do for their products is an irreplacable source of tried & tested award-worthy ideas!
Our 2020 Judges
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Charlie Wylie
Managing Partner of Sport & Entertainment, MKTG
Charlie Wylie
Managing Partner of Sport & Entertainment, MKTGCharlie is Managing Partner of Sport & Entertainment at MKTG, an industry leading lifestyle marketing agency.
Charlie is a partnership and brand engagement expert with years of experience in building, managing and delivering integrated partnership and sponsorship solutions for clients. Recently he has focused on creating large scale global partnerships for FMCG and B2B brands, helping to deliver game-changing business value for brands through sport.
Outside of work Charlie is a huge sport fan and has become an expert in up-selling his former sporting glories. When not juggling work and family life he’s often to be found on a boat, or a bike or doing some form of adventure challenge.
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Debbie Jevans CBE
Senior Independent Director, English Football League
Debbie Jevans CBE
Senior Independent Director, English Football LeagueDebbie has been at a leading figure in sports management and administration for over 30 years. She was the first female in Olympic history to be appointed as the Director of Sport for an Olympic Games and Paralympic Games and also the first female to be appointed as the Chief Executive Officer of a Rugby World Cup.
Debbie is Vice Chair for Sport England and leads its Workforce Committee which is responsible for overseeing the UK’s strategy for coaching, volunteering and careers in sport and is a Trustee of the Invictus Games Foundation (which was established by Prince Harry to organise international sports competitions for wounded, injured and sick service personnel).
Formerly a professional tennis player, Debbie represented her country and competed at all four Grand Slams before turning to an administrative career in the sporting arena becoming General Secretary of the International Tennis Federation where she developed the sport’s first anti-doping programme and oversaw the return of tennis as an Olympic sport.Previously voted the most influential female in British sport, Debbie was awarded a CBE in the 2013 New Year’s Honours List in recognition for her services to sport and the London 2012 Games and was awarded the Olympic Order by the IOC in the same year.
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Sarah Lewis OBE
Secretary General, International Ski Federation
Sarah Lewis OBE
Secretary General, International Ski FederationSarah Lewis (*1964) has been involved with skiing on both a competitive and administrative level for over 30 years. She was a member of the British Alpine Ski Team from 1982-1988 and competed in the 1987 FIS Alpine World Ski Championships and 1988 Olympic Winter Games, as well as many international FIS competitions including World Cup and Continental Cups.
Sarah began working for FIS in 1994 and for four years served as Co-ordinator for the Continental Cups covering the series in Europe, North America, Far East, South America and Australia New Zealand. She became FIS Director in 1998, before being appointed Secretary General by the FIS Council at its meeting in Melbourne in 2000.
She currently serves as the Secretary General of the Association of International Olympic Winter Sports Federations (AIOWF) and is a member of the IOC Olympic Programme Commission, Beijing 2022 Olympic Winter Games and Lausanne 2020 Youth Olympic Games IOC Coordination Commissions. At the 2008 Olympic Games in Beijing (CHN) she chaired the World Anti-Doping Agency Independent Observers.
Sarah was appointed Officer of the Order of the British Empire (OBE) for her services to sport by Her Majesty The Queen in the New Year Honours List for 2018
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Louise Johnson
CEO Fuse EMEA
Louise Johnson
CEO Fuse EMEALouise is CEO Fuse EMEA, a leading marketing agency within Omnicom Media Group specialising in partnerships and experiences across sport, entertainment, cause and culture.
Louise has over 17 years’ experience in sport and entertainment marketing having worked both client and agency side across 20+ markets, including Vodafone’s global portfolio which comprised of Ferrari F1, McLaren F1, Manchester United FC, David Beckham and the UEFA Champions League.
At Fuse, Louise has tripled the agency to a team of 210 regionally, servicing 10 of the top 30 brands in the world. The agency is currently retained by Google, Nissan, PepsiCo, Santander, Disney, Vodafone, Nike and Carlsberg. Fuse has negotiated over $1.1B worth of rights in the past six years for clients across the biggest platforms in the world. As a result, Fuse is becoming one of the largest and most respected agencies in the sports and entertainment marketing industry and beyond. The agency has been recognised across industry-leading awards including Cannes, the Sports Industry Awards and the UK Sponsorship Awards. Louise is a member of WACL and was named one of Ad Age’s Women to Watch Europe 2019 as well as Leaders 40 class of 2018.
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Misha Sher
Global Vice-President, MediaCom Sport & Entertainment
Misha Sher
Global Vice-President, MediaCom Sport & EntertainmentMisha Sher is Global Vice-President at MediaCom Sport & Entertainment, an award-winning sports & entertainment marketing division of MediaCom (WPP Group).
Industry veteran who has been at the forefront of the sports industry for more than 15 years, Misha has negotiated and advised on more £1B in sponsorship investments with major sport & entertainment properties, including UEFA, IOC, NFL and F1 in more than 25 countries. At MediaCom, he has built and scaled global sport & entertainment business that sits at the intersection of sport, media, lifestyle and culture, with clients that include some of the biggest blue-chip brands like Toyota, Shell, Richemont, American Airlines and Allianz as well as top talent such as Pelé, Brian Lara, Mesut Özil and Eniola Aluko, to name a few. A former professional footballer, Misha began his business career in banking with Brown Brothers Harriman before returning to sport as an executive.Misha is a published author and his opinions are regularly featured in leading media outlets including The New York Times, The Wall Street Journal, BBC, Fortune, CNN, Sky, CMO, The Drum, Marketing Magazine and Sport Business International. He is a board director at European Sponsorship Association and holds an MBA in Football Industries.
Our 2020 Judges
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Adrian Christy
Chief Executive, Badminton England
Adrian Christy
Chief Executive, Badminton EnglandAdrian has been Chief Executive of Badminton England since 2006 and is leading the organisation through a vision for badminton to be one of the nation’s most popular sports and to consistently win World, Olympic and Paralympic medals.
Adrian is driving a journey of modernisation and self-sustainability at Badminton England, transforming the business through technology, customer acquisition, fan engagement and organisational efficiency. He is a bold, recognised and innovative leader with proven achievement; someone who makes things happen and leads by example.
Under Adrian’s leadership, Badminton England has secured the greatest level of commercial investment in the history of the organisation, seen the Yonex All England Open Championships be included among the three badminton ‘Majors’ on the World Tour, demonstrated great vision and creativity through the launch of the first professional badminton league in the UK.
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Charlie Wylie
Managing Partner of Sport & Entertainment, MKTG
Charlie Wylie
Managing Partner of Sport & Entertainment, MKTGCharlie is Managing Partner of Sport & Entertainment at MKTG, an industry leading lifestyle marketing agency.
Charlie is a partnership and brand engagement expert with years of experience in building, managing and delivering integrated partnership and sponsorship solutions for clients. Recently he has focused on creating large scale global partnerships for FMCG and B2B brands, helping to deliver game-changing business value for brands through sport.
Outside of work Charlie is a huge sport fan and has become an expert in up-selling his former sporting glories. When not juggling work and family life he’s often to be found on a boat, or a bike or doing some form of adventure challenge.
