BEST SPORTS MARKETING INITIATIVE

Winner: | The British & Irish Lions |
Silver: | BBC StoryWorks Commercial Productions |
Bronze: | UK Sport & true digital |
- BBC StoryWorks Commercial Productions
- Chelsea Football Club
- Norwich City Football Club & 1J Esports
- The British & Irish Lions
- UK Sport & true digital
BEST SPORTS COMMUNITY SCHEME – CLUB

Winner: | Liverpool FC Foundation |
Silver: | Saints Foundation |
Bronze: | Dons Local Action Group with AFC Wimbledon Foundation |
- City Thrive by City in the Community – Manchester City FC
- Dons Local Action Group with AFC Wimbledon Foundation
- Leicester City in the Community
- LFC Foundation
- Saints Foundation
BEST SPORTS COMMUNITY SCHEME – NON-CLUB

Winner: | Bloomsbury Football Foundation |
Silver: | Virtual Runner UK |
Bronze: | Chevron Soccer Academy |
- Bloomsbury Football Foundation
- Chevron Soccer Academy
- NOC Competition Uniform Support Programme – IOC & World Federation of Sporting Goods Industry
- Virtual Runner UK
BEST SPORTS GOVERNING BODY INITIATIVE

Winner: | ITTF Parkinson’s World Table Tennis Championships – ITTF Foundation |
Silver: | Watch.Hockey – The Digital Home of Hockey – FIH (International Hockey Federation) |
Bronze: | England Swims – Swim England |
- England Swims – Swim England
- Establishing a new global padel tour – Premier Padel
- ITTF Parkinson’s World Table Tennis Championships – ITTF Foundation
- The FA – RESPECT
- Watch.Hockey – The Digital Home of Hockey – FIH (International Hockey Federation)
MOST SUCCESSFUL SPORTS EVENT BROADCAST

Winner: | Birmingham 2022 Commonwealth Games – BBC Sport and Sunset+Vine |
Silver: | FIFA Arab Cup Qatar 2021 – beIN MEDIA GROUP |
Bronze: | BLAST Premier Fall Final 2021 |
- Birmingham 2022 Commonwealth Games – BBC Sport and Sunset+Vine
- BLAST Premier Fall Final 2021
- FIFA Arab Cup Qatar 2021 – beIN MEDIA GROUP
- Olympic Winter Games Beijing 2022 – Warner Bros. Discovery
BEST BRAND ACTIVATION INVOLVING SPORT

Winner: | UNRVLD – Crystal Palace FC |
Silver: | Marriott Bonvoy Suite of Dreams with Manchester United – 160over90 |
Bronze: | Major League Baseball, Major League Bites - Cake |
- DHL & Formula E – NYC Hologram
- Major League Baseball, Major League Bites - Cake
- Marriott Bonvoy Suite of Dreams with Manchester United – 160over90
- Marriott Hotels and Manchester United x Victoria & Albert – 160over90
- UNRVLD – Crystal Palace F.C.
SPORTS DIVERSITY & INCLUSION AWARD

Winner: | Social Impact Team @ RLWC2021 – Rugby League World Cup 2021 |
Silver: | Harlequins’ Annual LGBTQ+ Pride Celebration – Harlequin F.C. and The Harlequins Foundation |
Bronze: | The WFA – The Walking Football Association |
- 2021 ITTF Parkinson’s World Table Tennis Championships – ITTF Foundation / YUVEDO Foundation
- BT & EE Home Nations – BT Group
- Creating the first ‘Home Crowd’ for the IOC Refugee Olympic Team – Warner Bros. Discovery
- European Tour Group & EDGA – The G4D Tour
- Harlequins’ Annual LGBTQ+ Pride Celebration – Harlequin F.C. and The Harlequins Foundation
- Social Impact Team @ RLWC2021 – Rugby League World Cup 2021
- The WFA – The Walking Football Association
- Women in Football
AGENCY OF THE YEAR – UNDER 80 EMPLOYEES

Winner: | Cake |
Silver: | MATTA |
Bronze: | Ear to the Ground |
- Aurora
- Cake
- Cravens
- Ear to the Ground
- MatchFit
- MATTA
AGENCY OF THE YEAR – OVER 80 EMPLOYEES

Winner: | Engage Digital Partners |
Silver: | M&C Saatchi Sport & Entertainment |
Bronze: | Fifty Digital |
- Arqam FC
- Engage Digital Partners
- Fifty Digital
- Little Dot Sport
- M&C Saatchi Sport & Entertainment
BEST FAN ENGAGEMENT PROGRAMME

Winner: | Norwich City FC |
Silver: | UEFA Women’s Euro 2022 – The Football Association and Great Big Events |
Bronze: | LaLiga |
- DHL & Manchester United: A World United
- Formula 1 Williams Racing Grand Prix Autograph Series Sweepstakes
- Hawk-Eye Innovations, The FA & UEFA
- LaLiga
- Norwich City Football Club
- The British & Irish Lions
- UEFA Women’s Euro 2022 – The Football Association and Great Big Events
- Wigan Athletic and Stadimax - #Believe
BEST BUSINESS SERVING SPORT

Winner: | Stadion |
Silver: | Pulselive |
Bronze: | Arena Group |
- Arena Group
- Deltatre
- Eleven Sports Media
- Other Media
- Pulselive
- Sportsrooms
- Stadion
- Telstra Broadcast Services
SPORTS TECHNOLOGY OF THE YEAR

Winner: | Supponor AIR |
Silver: | Warner Bros. Discovery - The Cube |
Bronze: | Hawk-Eye Innovations / Serie A |
- GroundWOW®
- Hawk-Eye Innovations / Serie A
- LiveScore
- Singular.live
- Supponor AIR
- Warner Bros. Discovery - The Cube
BEST PROFESSIONAL SERVICES IN SPORT – LEGAL

Winner: | Armstrong Teasdale |
Silver: | Northridge Law LLP |
Bronze: | Mackrell.Solicitors |
- Armstrong Teasdale
- Mackrell.Solicitors
- Northridge Law LLP
- Onside Law
BEST PROFESSIONAL SERVICES IN SPORT – NON-LEGAL

Winner: | Deloitte’s Sports Business Group |
Silver: | Evelyn Partners |
Bronze: | Engage Financial Services |
- Deloitte’s Sports Business Group
- Engage Financial Services
- Evelyn Partners
- KSS Design Group
- PKF Francis Clark
BEST SPORTS RELATED COMMERCIAL OR PROMOTIONAL VIDEO

Winner: | Wattbike – For Real Athletes |
Silver: | The 8,000 Mile Auto5Graph – WING |
Bronze: | Chelsea FC – 22/23 Home Kit Launch |
- Chelsea Football Club – 22/23 Home Kit Launch
- Grand PrixViews – WING
- Marriott Hotels and Manchester United with Victoria & Albert – 160over90
- Plymouth Argyle FC
- The 8,000 Mile Auto5Graph – WING
- The England and Wales Cricket Board (ECB) – It’s Called Test For A Reason
- Wattbike – For Real Athletes
SPONSORSHIP OR PARTNERSHIP OF THE YEAR

Winner: | Skateboard GB & Habito - Building a partnership with purpose |
Silver: | BT & EE Home Nations |
Bronze: | Lancashire Cricket & Emirates |
- BT & EE Home Nations
- Delivering iFollow for the EFL – Endeavor Streaming
- Fifty Digital and Qatar Airways Sports Sponsorship Portfolio
- Formula 1 Williams Racing Grand Prix Autograph Series Sweepstakes
- Lancashire Cricket & Emirates
- NIVEA MEN & Liverpool FC
- Skateboard GB & Habito - Building a partnership with purpose
SPORTS INNOVATION AWARD

Winner: | Quidich Innovation Labs |
Silver: | Cityzens Giving & PUMA & Xylem – Manchester City Away Shirt 2021/22 – Manchester City |
Bronze: | INTHEGAME |
- Cityzens Giving x PUMA x Xylem – Manchester City Away Shirt 2021/22 – Manchester City
- EE 5G Wembley Superstore
- Formula E
- INTHEGAME
- Quidich Innovation Labs
- Zena Sport
SUSTAINABILITY IN SPORT AWARD

Winner: | Formula E |
Silver: | The Red Way – Liverpool Football Club |
Bronze: | Tottenham Hotspur & Sky |
- Brighton & Hove Albion Football Club
- Compass Levy Goodwood & Event Cup Solutions
- Formula E
- Project SAREAK – Real Sociedad and Real Sociedad Fundazioa
- Reading Football Club / University of Reading
- The Red Way – Liverpool Football Club
- Tottenham Hotspur & Sky
- Twickenham Stadium
BEST SPORTS EVENT OF THE YEAR

Winner: | UEFA Women’s EURO England 2022 – The Football Association |
Silver: | The Hundred – England and Wales Cricket Board (ECB) |
Bronze: | Extreme E - Extreme E Arctic X Prix |
- 2021/22 William Hill World Darts Championship – Professional Darts Corporation
- BLAST Premier Fall Final 2021
- Extreme E - Extreme E Arctic X Prix
- Telekom Cup 2022 #innovationgame – Deutsche Telekom & 1. FC Köln
- The Hundred – England and Wales Cricket Board (ECB)
- The WFA & Sport Parkinson’s Walking Football National Cup – The WFA & Sports Parkinson’s
- UEFA Women’s EURO England 2022 – The Football Association