Entry Categories

Open to any business operating in or around the sports industry with turnover under £5m. Judges will look for strong customer feedback, high-quality products or services, and clear innovation. Entries should demonstrate creative solutions, as well as knowledgeable and committed teams.

Open to businesses in the sports sector with turnover above £5m. Judges will assess customer satisfaction, excellence in delivery, and innovation across products or services. Evidence of forward-thinking solutions and a skilled, dedicated workforce is essential.

This award celebrates outstanding use of sport as part of a brand activation strategy. Whether through advertising, PR, experiential, or digital channels, entries should demonstrate how sport has been used to build meaningful audience connections. Creativity, authenticity, and measurable ROI are key. 

Open to any organisations driving participation at grassroots level. Judges will look for impactful programmes that engage local communities, promote inclusivity, and deliver measurable results. Strong evidence of engagement, partnerships, and long-term legacy is required.

Recognising venues that deliver exceptional fan experiences. Entries may cover the full visitor journey or specific areas such as catering, ticketing, staffing, or additional activities. Submissions should highlight recent improvements and include customer testimonials.

Open to community or CSR initiatives that successfully increase participation in sport. Judges will assess community understanding, engagement levels, and measurable impact, alongside evidence of long-term sustainability.

This category recognises initiatives delivering meaningful social outcomes through sport, such as improvements in health, education, or inclusion. Entries should demonstrate measurable impact, strong engagement, and lasting community benefits.

Awarded to organisations using AI to drive innovation in sport. Judges will look for solutions that enhance fan experience, performance, or commercial outcomes, with clear evidence of impact.

Celebrating excellence in sports social media. Entries should demonstrate creativity, high engagement, and measurable success across platforms.

Recognising governing bodies that have delivered impactful initiatives with measurable success. This may include fan engagement, participation growth, or sport promotion. Judges will look for sustainable, positive outcomes.

Open to organisations embedding diversity and inclusion at the core of their strategy. Judges will assess initiatives, policies, and measurable progress in improving representation and inclusivity across sport.

Awarded to an agency delivering outstanding work across advertising, PR, design, or digital in sport. Judges will look for creativity, strategic insight, and proven results for clients.

Recognising organisations leading the way in environmental sustainability. Entries should demonstrate clear actions to reduce environmental impact, alongside effective communication and stakeholder engagement.

Awarded to programmes that successfully connect with and grow fan communities. Judges will look for creativity, measurable engagement, and evidence of lasting impact.

Celebrating technology that is transforming sport. Entries should demonstrate innovation and tangible benefits to fan experience, performance, or commercial success.

Open to professional service providers such as legal, financial, or consultancy firms. Judges will assess expertise, client impact, and a deep understanding of the sports industry.

Recognising outstanding video content linked to sport. Entries should showcase creativity and demonstrate how sport has been used effectively to engage audiences.

Awarded to organisations or individuals driving innovation in sport. This may include new products, services, or approaches that deliver meaningful and lasting impact.

Celebrating partnerships that deliver mutual value. Judges will look for creative collaborations with clear ROI and strong alignment between partners.

Recognising content strategies that build brand awareness, engagement, and loyalty. Entries should demonstrate creativity and strong performance against objectives.

Awarded to a standout campaign that delivers against its objectives. Judges will assess creativity, execution, and measurable results. Open to leagues, brands, and organisations.

Recognising exceptional campaigns delivered by professional clubs. Entries should demonstrate innovation, strong execution, and clear success against targets.

Open to organisations that have significantly contributed to the growth of women’s sport. Judges will assess impact on participation, fan engagement, and overall visibility.

Awarded to an event that delivered an outstanding experience and strong audience response. Judges will consider attendance, engagement, brand impact, and overall quality.