2026 Judges

Andy Allford
Director of Sport, Birmingham University
Andy Allford is currently the Director of Sport at the University of Birmingham.
Andy started his career in the Commercial sector and has worked in both Higher Education and Performance Sport in a career that has spanned nearly 30 years.
He started in HE at the University of Hertfordshire as the Head of Health, Fitness and Performance where he also undertook a role of a part time Strength and Conditioning Coach for the English Institute of Sport (EIS). In 2006 he became full time the full time Senior Strength and Conditioning coach for the East region and worked closely with Badminton, culminating in the role of Olympic Team Leader at London 2012. He returned to HE after the games as Associate Director – Sport at King’s College London before changing roles to Associate Director – Community Experience.
Since 2021 Andy has been the Director of Sport at the University of Birmingham, steering the operations back from Covid and the ensuring the successful delivery and exposure of hosting both the Hockey and Squash sport competitions as well as the athlete village for the Commonwealth Games 2022. At the present time Andy combines his Sport role with the interim Director of Accommodation and Operations.
Andy Allford
Director of Sport, Birmingham University
Andy Allford is currently the Director of Sport at the University of Birmingham.
Andy started his career in the Commercial sector and has worked in both Higher Education and Performance Sport in a career that has spanned nearly 30 years.
He started in HE at the University of Hertfordshire as the Head of Health, Fitness and Performance where he also undertook a role of a part time Strength and Conditioning Coach for the English Institute of Sport (EIS). In 2006 he became full time the full time Senior Strength and Conditioning coach for the East region and worked closely with Badminton, culminating in the role of Olympic Team Leader at London 2012. He returned to HE after the games as Associate Director – Sport at King’s College London before changing roles to Associate Director – Community Experience.
Since 2021 Andy has been the Director of Sport at the University of Birmingham, steering the operations back from Covid and the ensuring the successful delivery and exposure of hosting both the Hockey and Squash sport competitions as well as the athlete village for the Commonwealth Games 2022. At the present time Andy combines his Sport role with the interim Director of Accommodation and Operations.

Philip Bernie
Head of BBC Sport Events
Philip Bernie is the Head of BBC Sport Events – responsible for all video and audio output.
Philip joined the BBC in 1984 as a Production Trainee after leaving university.
He became an Assistant Producer on Grandstand, later becoming Editor of Football Focus and then Match Of The Day.
He has also been Assistant Editor and then Editor of Grandstand.
He was Editor of Sports Personality Of The Year from 1999 to 2005, during which time he won a Royal Television Society Award for the show.
He was Editor on the Olympic Games from 1992 to 2004, and on the Commonwealth Games from 1994 to 2002.
He was Editor of the World Cup in 1990 and 1994 as well as Euro 96, and was Executive Producer of the World Cup in 2002.
He was Editor of Wimbledon from 2003 to 2007 and founding Editor of both the BBC One series On Side and the BBC Two series Match Of The Day 2.
Prior to his current role, Philip was Head of Programmes and Planning in BBC TV Sport from 2005 to 2007, then Head of TV Sport Editorial from 2007 to 2009 and Head of TV Sport from 2009 to 2023.
Before joining TV Sport in 1987, Philip worked in various areas of the BBC including spending a year in Radio Sport and a year at the Breakfast Time TV programme.
Philip Bernie
Head of BBC Sport Events
Philip Bernie is the Head of BBC Sport Events – responsible for all video and audio output.
Philip joined the BBC in 1984 as a Production Trainee after leaving university.
He became an Assistant Producer on Grandstand, later becoming Editor of Football Focus and then Match Of The Day.
He has also been Assistant Editor and then Editor of Grandstand.
He was Editor of Sports Personality Of The Year from 1999 to 2005, during which time he won a Royal Television Society Award for the show.
He was Editor on the Olympic Games from 1992 to 2004, and on the Commonwealth Games from 1994 to 2002.
He was Editor of the World Cup in 1990 and 1994 as well as Euro 96, and was Executive Producer of the World Cup in 2002.
He was Editor of Wimbledon from 2003 to 2007 and founding Editor of both the BBC One series On Side and the BBC Two series Match Of The Day 2.
Prior to his current role, Philip was Head of Programmes and Planning in BBC TV Sport from 2005 to 2007, then Head of TV Sport Editorial from 2007 to 2009 and Head of TV Sport from 2009 to 2023.
Before joining TV Sport in 1987, Philip worked in various areas of the BBC including spending a year in Radio Sport and a year at the Breakfast Time TV programme.

Richard Bevan OBE
Chief Executive, League Managers Association
Richard was appointed Chief Executive of the League Managers Association in January 2008. Richard is a prominent character in the world of sport and business with a strong track record of devising and achieving strategic visions, implementing long-term business plans and growing sports organisations nationally and internationally across different cultures.
He joined the Professional Cricketers’ Association in 1996 & became Chief Executive in 2001 to 2007, developing the profile and business of the organisation to becoming a major player in world of cricket. Richard was also a founding Director of the Federation of International Cricketers’ Associations.
Richard has been a Trustee of the Team England Player Partnership since 2002 which provides contractual, financial, commercial representation to all England Cricket players. He also represents the LMA as a member of the Professional Players’ Federation, the umbrella body for all players’ associations.
Richard was also appointed Chairman of The board of The Caribbean Premier Cricket League (CPL) in November 2013. Within two years the CPL has been confirmed as the number one sports event in the Caribbean, second only to the IPL in International T20 Cricket. CPL has an economic impact in the Caribbean of US167m.
Richard Bevan OBE
Chief Executive, League Managers Association
Richard was appointed Chief Executive of the League Managers Association in January 2008. Richard is a prominent character in the world of sport and business with a strong track record of devising and achieving strategic visions, implementing long-term business plans and growing sports organisations nationally and internationally across different cultures.
He joined the Professional Cricketers’ Association in 1996 & became Chief Executive in 2001 to 2007, developing the profile and business of the organisation to becoming a major player in world of cricket. Richard was also a founding Director of the Federation of International Cricketers’ Associations.
Richard has been a Trustee of the Team England Player Partnership since 2002 which provides contractual, financial, commercial representation to all England Cricket players. He also represents the LMA as a member of the Professional Players’ Federation, the umbrella body for all players’ associations.
Richard was also appointed Chairman of The board of The Caribbean Premier Cricket League (CPL) in November 2013. Within two years the CPL has been confirmed as the number one sports event in the Caribbean, second only to the IPL in International T20 Cricket. CPL has an economic impact in the Caribbean of US167m.

Will Brown
Chief Executive, Pentathlon GB
Will is the CEO of Pentathlon GB, one of the UK’s leading Summer Olympic sports where he oversees all aspects of the sport from participation through to the world class programme. Previous to Pentathlon GB Will spent over a decade as Chief Executive at Gloucestershire Cricket, leading all elements of the club including the professional teams, the development of the stadia and the delivery of both the Women and Men’s ICC Cricket World cups. He previously worked with the Lawn Tennis Association, CricInfo, Betfair and Sportcal.
Will is also a trustee of Wesport, one of the UK’s Active partnerships and was recently appointed as one of the Panel members for the recently formed Cricket Discipline Panel.
His passion lies in driving the connection between elite and grassroots sports and ensuring that sport and sporting environments are welcoming, considerate and inclusive; providing positive experiences for all communities
Will Brown
Chief Executive, Pentathlon GB
Will is the CEO of Pentathlon GB, one of the UK’s leading Summer Olympic sports where he oversees all aspects of the sport from participation through to the world class programme. Previous to Pentathlon GB Will spent over a decade as Chief Executive at Gloucestershire Cricket, leading all elements of the club including the professional teams, the development of the stadia and the delivery of both the Women and Men’s ICC Cricket World cups. He previously worked with the Lawn Tennis Association, CricInfo, Betfair and Sportcal.
Will is also a trustee of Wesport, one of the UK’s Active partnerships and was recently appointed as one of the Panel members for the recently formed Cricket Discipline Panel.
His passion lies in driving the connection between elite and grassroots sports and ensuring that sport and sporting environments are welcoming, considerate and inclusive; providing positive experiences for all communities

Francesca Carter-Kelly
Director of Sport and Performance, Commonwealth Games England
Francesca is Commonwealth Games England’s Director of Sport and Performance, working closely with National Governing Bodies to ensure the team and athletes are best supported in the lead up to and at the Games.
Francesca was Team England’s Deputy Chef de Mission for Sport and Athletes at the Brimingham 2022 Commonwealth Games, and lead Team England to success at the Trinbago 2023 Youth Games.
Francesca worked with the British Olympic Association as Deputy Chef de Mission for Team GB at the Paris 2024 Olympic Games, and has previously held roles as an Observer on the UK Sport Institute Board, Chef de Mission for Team Great Britain at the Winter World University Games in Russia in 2019, and worked with the Youth Sport Trust and Swim England.
Francesca Carter-Kelly
Director of Sport and Performance, Commonwealth Games England
Francesca is Commonwealth Games England’s Director of Sport and Performance, working closely with National Governing Bodies to ensure the team and athletes are best supported in the lead up to and at the Games.
Francesca was Team England’s Deputy Chef de Mission for Sport and Athletes at the Brimingham 2022 Commonwealth Games, and lead Team England to success at the Trinbago 2023 Youth Games.
Francesca worked with the British Olympic Association as Deputy Chef de Mission for Team GB at the Paris 2024 Olympic Games, and has previously held roles as an Observer on the UK Sport Institute Board, Chef de Mission for Team Great Britain at the Winter World University Games in Russia in 2019, and worked with the Youth Sport Trust and Swim England.

Kelly Cooke
Commercial Director, PREM Rugby
Kelly Cooke joined PREM Rugby in 2024 as Commercial Director and oversees the teams that drive and retain all commercial partnerships.
Prior to joining PREM Rugby, she spent a year at Wasserman where she worked across F1 and rugby commercial projects, including the British & Irish Lions and the Springboks. Prior to that Kelly headed up the sponsorship team at United Rugby Championship, and spent 3 years on the commercial team at Formula E.
Kelly Cooke
Commercial Director, PREM Rugby
Kelly Cooke joined PREM Rugby in 2024 as Commercial Director and oversees the teams that drive and retain all commercial partnerships.
Prior to joining PREM Rugby, she spent a year at Wasserman where she worked across F1 and rugby commercial projects, including the British & Irish Lions and the Springboks. Prior to that Kelly headed up the sponsorship team at United Rugby Championship, and spent 3 years on the commercial team at Formula E.

Laurie Dalrymple
Chief Executive Officer, Harlequins Football Club
Laurie Dalrymple brings a wealth of experience across a range of industries, having held senior executive roles in several organisations.
Since 2019, he has served as Chief Executive Officer at Harlequins Football Club, winning both the men’s and woman’s leagues and being crowned English double Champions in season of 2020/2021. Laurie is also a Trustee of The Harlequins Foundation.
Laurie previously held the position of Managing Director at Wolverhampton Wanderers Football Club, presiding over the club’s promotion to the Premier League in 2019, and has over two decades of expertise in commercial affairs, sales, and leadership.
He also sits on the board of Premiership Women’s Rugby, reflecting his ongoing commitment to the growth and development of the sport.
Laurie Dalrymple
Chief Executive Officer, Harlequins Football Club
Laurie Dalrymple brings a wealth of experience across a range of industries, having held senior executive roles in several organisations.
Since 2019, he has served as Chief Executive Officer at Harlequins Football Club, winning both the men’s and woman’s leagues and being crowned English double Champions in season of 2020/2021. Laurie is also a Trustee of The Harlequins Foundation.
Laurie previously held the position of Managing Director at Wolverhampton Wanderers Football Club, presiding over the club’s promotion to the Premier League in 2019, and has over two decades of expertise in commercial affairs, sales, and leadership.
He also sits on the board of Premiership Women’s Rugby, reflecting his ongoing commitment to the growth and development of the sport.

Ruth Daniels
Chief Executive, British Triathlon
Ruth was appointed Chief Executive of British Triathlon in 2024 after holding a number of key leadership roles in consumer-facing industries. She has held global remits, scaled and restructured teams and businesses and led transformational change. As well as working with well known brands such as Ancestry.com, ITV, Global Media and Superdry plc, Ruth has advised sports and media companies on brand and rights exploitation as well as all things digital. Ruth is also the CEO of Triathlon England and a Trustee of the Triathlon Trust
Ruth Daniels
Chief Executive, British Triathlon
Ruth was appointed Chief Executive of British Triathlon in 2024 after holding a number of key leadership roles in consumer-facing industries. She has held global remits, scaled and restructured teams and businesses and led transformational change. As well as working with well known brands such as Ancestry.com, ITV, Global Media and Superdry plc, Ruth has advised sports and media companies on brand and rights exploitation as well as all things digital. Ruth is also the CEO of Triathlon England and a Trustee of the Triathlon Trust

Charlie Dewhurst
CCO, Sail GP
Charlie Dewhurst is the Chief Commercial Officer at SailGP, where he has been the architect of the league’s transformative commercial trajectory since joining in January 2020. Under his leadership, SailGP has evolved from a disruptive startup into a premier global rights holder, a journey headlined by the landmark transformational title partnership with Rolex and the consistent attraction of impressive global brands to the championship’s ecosystem.
Charlie’s remit centers on delivering industry-leading partnerships that move beyond traditional sponsorship, focusing instead on an innovative, insight-led approach that integrates technology, purpose, and elite performance. His success in redefining the commercial model for modern sport was recognized globally in 2024, when he was named to the prestigious Leaders Under 40 list, honoring the industry’s most influential young executives.
Before joining SailGP, Charlie built a formidable reputation in commercial and business strategy. He began his career as a strategy consultant at Accenture before moving to Portas Consulting, where he advised top-tier sports organizations on optimizing commercial outcomes. His strategic expertise was further refined at the ICC, where he played a pivotal role in shaping the commercial and operational strategy for the 2019 Cricket World Cup.
Charlie holds an MPhil from Cambridge University and achieved a top-ranked finish in the 2016 ESA Diploma program. As he drives SailGP toward its 2030 vision, his focus remains on scaling the league’s global footprint, producing iconic events, and ensuring the championship remains a world leader in the intersection of technology, purpose, and sport.
Charlie Dewhurst
CCO, Sail GP
Charlie Dewhurst is the Chief Commercial Officer at SailGP, where he has been the architect of the league’s transformative commercial trajectory since joining in January 2020. Under his leadership, SailGP has evolved from a disruptive startup into a premier global rights holder, a journey headlined by the landmark transformational title partnership with Rolex and the consistent attraction of impressive global brands to the championship’s ecosystem.
Charlie’s remit centers on delivering industry-leading partnerships that move beyond traditional sponsorship, focusing instead on an innovative, insight-led approach that integrates technology, purpose, and elite performance. His success in redefining the commercial model for modern sport was recognized globally in 2024, when he was named to the prestigious Leaders Under 40 list, honoring the industry’s most influential young executives.
Before joining SailGP, Charlie built a formidable reputation in commercial and business strategy. He began his career as a strategy consultant at Accenture before moving to Portas Consulting, where he advised top-tier sports organizations on optimizing commercial outcomes. His strategic expertise was further refined at the ICC, where he played a pivotal role in shaping the commercial and operational strategy for the 2019 Cricket World Cup.
Charlie holds an MPhil from Cambridge University and achieved a top-ranked finish in the 2016 ESA Diploma program. As he drives SailGP toward its 2030 vision, his focus remains on scaling the league’s global footprint, producing iconic events, and ensuring the championship remains a world leader in the intersection of technology, purpose, and sport.

Ronan Dunne
Chair, Six Nations Rugby
Ronan Dunne is Chair of Six Nations Rugby, the organising body of the Six Nations Championships and Autumn Nations Series.
Six Nations Rugby is committed to using its platform of the greatest rugby championship to build rugby at all levels, with its vision to make rugby the most engaging, entertaining and inclusive sporting experience for participants and fans alike.
Ronan also serves as a strategic advisor to a number of companies in the telecom & technology sector.
Ronan Dunne
Chair, Six Nations Rugby
Ronan Dunne is Chair of Six Nations Rugby, the organising body of the Six Nations Championships and Autumn Nations Series.
Six Nations Rugby is committed to using its platform of the greatest rugby championship to build rugby at all levels, with its vision to make rugby the most engaging, entertaining and inclusive sporting experience for participants and fans alike.
Ronan also serves as a strategic advisor to a number of companies in the telecom & technology sector.

Jon Dutton OBE
Chief Executive, Team GB
Jon is the Chief Executive of Team GB.
He was formerly Chief Executive of British Cycling and prior to that Jon was Chief Executive of the Rugby League World Cup 2021 (postponed until 2022) and has been involved in the project since the inception in late 2015 having successfully led the bid for the tournament. The tournament, the biggest in the sports 128-year history, featured the men’s, women’s and wheelchair tournaments being run simultaneously for the first time and a significant social impact programme which tackled inequalities through providing opportunities in hard-to-reach communities.
Jon is a sports management graduate with over 28 years’ experience in the sports industry. Previous roles have included PGA European Golf Tour, Manchester FA which involved a secondment to UEFA, Managing Director of a sports consultancy company, Chief Operating Officer for the Rugby League World Cup 2013, Director of Readiness for the Tour de France Grand Depart in 2014, Director of Projects & People for the Rugby Football League and International Federation Tournament Commissioner for the Rugby League World Cup 2017, held in Australia, New Zealand and Papua New Guinea.
Current board roles include UK Sport Major Events Panel, a member of Global Institute of Sport Industry Advisory Board, also lecturer in various topics including leadership, futurology and diplomacy.
Jon Dutton OBE
Chief Executive, Team GB
Jon is the Chief Executive of Team GB.
He was formerly Chief Executive of British Cycling and prior to that Jon was Chief Executive of the Rugby League World Cup 2021 (postponed until 2022) and has been involved in the project since the inception in late 2015 having successfully led the bid for the tournament. The tournament, the biggest in the sports 128-year history, featured the men’s, women’s and wheelchair tournaments being run simultaneously for the first time and a significant social impact programme which tackled inequalities through providing opportunities in hard-to-reach communities.
Jon is a sports management graduate with over 28 years’ experience in the sports industry. Previous roles have included PGA European Golf Tour, Manchester FA which involved a secondment to UEFA, Managing Director of a sports consultancy company, Chief Operating Officer for the Rugby League World Cup 2013, Director of Readiness for the Tour de France Grand Depart in 2014, Director of Projects & People for the Rugby Football League and International Federation Tournament Commissioner for the Rugby League World Cup 2017, held in Australia, New Zealand and Papua New Guinea.
Current board roles include UK Sport Major Events Panel, a member of Global Institute of Sport Industry Advisory Board, also lecturer in various topics including leadership, futurology and diplomacy.

Jim Eyre
CEO, British Equestrian Federation
Jim Eyre is CEO of British Equestrian (BEF), the National Federation for equestrian sport in Great Britain, which operates the elite World Class Programme for the Equestrian Olympic and Paralympic teams supported by UKS and the National Lottery. In addition, BEF represents the interests of its 19 Member Bodies at the wider grassroots level with the support of Sport England, to assist in development and growth through participation.
Jim joined BEF from the world of rugby and RFU, where he had over five years with Premiership team Harlequin FC as COO. Prior to his time at Quins, Jim spent 25 years in the British military, in a variety of roles including the Commanding Officer of The Household Cavalry Regiment.
In addition to his role as CEO at BEF, Jim is also a Director of the British Horse Council which represents the industry to Government, in particular DEFRA, and he is also Chair of the European Equestrian Federation (EEF) Veterinary Working Group. Jim is also on the Board of a number of veteran charities.
Jim Eyre
CEO, British Equestrian Federation
Jim Eyre is CEO of British Equestrian (BEF), the National Federation for equestrian sport in Great Britain, which operates the elite World Class Programme for the Equestrian Olympic and Paralympic teams supported by UKS and the National Lottery. In addition, BEF represents the interests of its 19 Member Bodies at the wider grassroots level with the support of Sport England, to assist in development and growth through participation.
Jim joined BEF from the world of rugby and RFU, where he had over five years with Premiership team Harlequin FC as COO. Prior to his time at Quins, Jim spent 25 years in the British military, in a variety of roles including the Commanding Officer of The Household Cavalry Regiment.
In addition to his role as CEO at BEF, Jim is also a Director of the British Horse Council which represents the industry to Government, in particular DEFRA, and he is also Chair of the European Equestrian Federation (EEF) Veterinary Working Group. Jim is also on the Board of a number of veteran charities.

Victoria Gosling OBE
Chief Executive, GB Snowsport & Chair, Invictus Games Birmingham 27
Victoria is a decorated military officer turned sports executive and business leader. After a distinguished career in the Royal Air Force, where she was awarded both an MBE and an OBE, she rose to command one of the UK’s helicopter bases supporting operations in Afghanistan.
In 2014, she became a founding leader of the Invictus Games, serving as Military Executive Lead for the inaugural London Games and later as CEO of the 2016 Orlando Games. She now serves as Chair of the Invictus Games 2027, set to take place in Birmingham.
Victoria is currently CEO of GB Snowsport, where her bold leadership has delivered one of the most significant sporting turnarounds in recent British history.
When Victoria Gosling walked into the Beijing 2022 Winter Olympics, she was determined to put British Snowsport on the map. She walked out with nothing — no Olympic medals. No national headlines. And then came the gut punch: £3m of core funding, pulled overnight.
What followed was one of the greatest sporting comebacks in British Olympic sport. In just three seasons, she led a quiet revolution behind the scenes and under immense pressure.
Her bold, human-first leadership helped propel Team GB’s snow athletes to over 80 World Cup podiums, 17 Crystal Globes, and multiple World Championship titles in the 2024/25 season alone.
Beyond Snowsport, Victoria serves as Chair of GB Surfing, sits on the British Olympic Association Board and the Aintree Racecourse Committee, and has previously served as Chair of the Rugby Centurions. She also made a critically acclaimed West End debut as the Narrator in Girlfriends, a wartime musical.
Fluent in Spanish, mother of 3, she is a sough after speaker. Whether briefing troops in war zones or building Olympic medal pathways on limited resources, Victoria delivers results where it matters most: on the front line, in the boardroom, and on the world stage.
Victoria Gosling OBE
Chief Executive, GB Snowsport & Chair, Invictus Games Birmingham 27
Victoria is a decorated military officer turned sports executive and business leader. After a distinguished career in the Royal Air Force, where she was awarded both an MBE and an OBE, she rose to command one of the UK’s helicopter bases supporting operations in Afghanistan.
In 2014, she became a founding leader of the Invictus Games, serving as Military Executive Lead for the inaugural London Games and later as CEO of the 2016 Orlando Games. She now serves as Chair of the Invictus Games 2027, set to take place in Birmingham.
Victoria is currently CEO of GB Snowsport, where her bold leadership has delivered one of the most significant sporting turnarounds in recent British history.
When Victoria Gosling walked into the Beijing 2022 Winter Olympics, she was determined to put British Snowsport on the map. She walked out with nothing — no Olympic medals. No national headlines. And then came the gut punch: £3m of core funding, pulled overnight.
What followed was one of the greatest sporting comebacks in British Olympic sport. In just three seasons, she led a quiet revolution behind the scenes and under immense pressure.
Her bold, human-first leadership helped propel Team GB’s snow athletes to over 80 World Cup podiums, 17 Crystal Globes, and multiple World Championship titles in the 2024/25 season alone.
Beyond Snowsport, Victoria serves as Chair of GB Surfing, sits on the British Olympic Association Board and the Aintree Racecourse Committee, and has previously served as Chair of the Rugby Centurions. She also made a critically acclaimed West End debut as the Narrator in Girlfriends, a wartime musical.
Fluent in Spanish, mother of 3, she is a sough after speaker. Whether briefing troops in war zones or building Olympic medal pathways on limited resources, Victoria delivers results where it matters most: on the front line, in the boardroom, and on the world stage.

Richard Gould
CEO, ECB
Richard Gould
CEO, ECB

Nick Green
Head of Sport Partnerships, Telegraph Media Group
Nick Green is head of sport partnerships at Telegraph Media Group and works with brands to create compelling campaigns around the world’s biggest sporting events. Nick has worked in sport partnerships for fourteen years and was previously commercial partnerships director at The Athletic.
Nick Green
Head of Sport Partnerships, Telegraph Media Group
Nick Green is head of sport partnerships at Telegraph Media Group and works with brands to create compelling campaigns around the world’s biggest sporting events. Nick has worked in sport partnerships for fourteen years and was previously commercial partnerships director at The Athletic.

James Hope-Gill
CEO, Skateboard GB
James started work at Sheffield & Hallamshire FA in 1992 where he was promoted to the position of Chief Executive Officer from September 2000 until leaving the organisation in June 2012. He transformed the organisation as it moved from solely governance to developing and promoting the opportunities of grassroots football in the community.
He formed Onside Sports in August 2012 as he wanted to combine his personal & professional experience in sport to deliver successful projects and use the power of sport to affect people’s lives for good. Onside Sports offered business & sport solutions to a wide range of commercial, not-for-profit and charitable organisations within and around the world of sport.
From September 2015, James was appointed as CEO of Skateboard England. Due a re-structure in the sport, he has been the CEO of Skateboard GB since November 2017. This role initially focused on setting up the structures and systems to support growth of the sport in the UK and prepare for skateboarding’s first Olympic inclusion in Tokyo 2020. The organisation has seen significant growth in the last few years as funding and commercial income has been secured.
During the past twenty years James has been a trustee or governor of several charities and organisations including the English Lacrosse Association, Sheffield Council for Sport & Recreation, Football Unites Racism Divides, the Sheffield United FC Community Trust, Dore Primary School and the Mercia Learning Trust. He is currently the chair of the Sport & Games Division of the Sport & Recreation Alliance.
James Hope-Gill
CEO, Skateboard GB
James started work at Sheffield & Hallamshire FA in 1992 where he was promoted to the position of Chief Executive Officer from September 2000 until leaving the organisation in June 2012. He transformed the organisation as it moved from solely governance to developing and promoting the opportunities of grassroots football in the community.
He formed Onside Sports in August 2012 as he wanted to combine his personal & professional experience in sport to deliver successful projects and use the power of sport to affect people’s lives for good. Onside Sports offered business & sport solutions to a wide range of commercial, not-for-profit and charitable organisations within and around the world of sport.
From September 2015, James was appointed as CEO of Skateboard England. Due a re-structure in the sport, he has been the CEO of Skateboard GB since November 2017. This role initially focused on setting up the structures and systems to support growth of the sport in the UK and prepare for skateboarding’s first Olympic inclusion in Tokyo 2020. The organisation has seen significant growth in the last few years as funding and commercial income has been secured.
During the past twenty years James has been a trustee or governor of several charities and organisations including the English Lacrosse Association, Sheffield Council for Sport & Recreation, Football Unites Racism Divides, the Sheffield United FC Community Trust, Dore Primary School and the Mercia Learning Trust. He is currently the chair of the Sport & Games Division of the Sport & Recreation Alliance.

Tim Lawler MBE
Chief Executive, Sports Aid
Tim has worked in British sport for over 30 years.
He is currently the chief executive of SportsAid, joining the charity in 2004 after a seven-year spell as managing director at Saracens Rugby Club. SportsAid is a UK-wide charity founded in 1976 to provide recognition and financial support to Britain’s talented sports people, hundreds of whom have gone on to become the nation’s sporting heroes and heroines.
The charity oversees and delivers several programmes supporting talented athletes at various stages of their development from high potential to high performance, including direct financial assistance, help with sport and education, specialist tactical and technical advice and personal and holistic development opportunities. SportsAid’s mission is to champion and support the next generation of athletes to fulfil their potential in sport and life and its Royal Patron is HRH The Princess of Wales.
Tim is actively involved in the fabric of British sport. He is currently Chair of the LTA Tennis Foundation and is a member of the Sports Governance Academy Advisory Group, a member of Sport England’s Talent Inclusion Advisory Group and a mentor with Leading the Movement.
Tim Lawler MBE
Chief Executive, Sports Aid
Tim has worked in British sport for over 30 years.
He is currently the chief executive of SportsAid, joining the charity in 2004 after a seven-year spell as managing director at Saracens Rugby Club. SportsAid is a UK-wide charity founded in 1976 to provide recognition and financial support to Britain’s talented sports people, hundreds of whom have gone on to become the nation’s sporting heroes and heroines.
The charity oversees and delivers several programmes supporting talented athletes at various stages of their development from high potential to high performance, including direct financial assistance, help with sport and education, specialist tactical and technical advice and personal and holistic development opportunities. SportsAid’s mission is to champion and support the next generation of athletes to fulfil their potential in sport and life and its Royal Patron is HRH The Princess of Wales.
Tim is actively involved in the fabric of British sport. He is currently Chair of the LTA Tennis Foundation and is a member of the Sports Governance Academy Advisory Group, a member of Sport England’s Talent Inclusion Advisory Group and a mentor with Leading the Movement.

Helen Marney
Director of Community Participation and Health, Swim England
Helen Marney
Director of Community Participation and Health, Swim England

Hamish McInnes
CEO, British Shooting
Hamish joined British Shooting in 2011 and is based in Ealing, West London.
As Chief Executive Officer he is the Accountable Officer for British Shooting and all its people and funding. He sees his role as helping to create the best possible environment for British Shooting athletes and staff to realise their potential in whatever way they contribute to our goals.
He enjoys seeing the hard work of athletes, coaches and staff come to fruition. He values spending time with the teams at training or competition and seeing what makes everyone tick.
Before joining British Shooting, he was head of the team that set up World Class Programme development when National Lottery funding started. Hamish has been a NED at World Snooker, England Lacrosse and Commonwealth Games England. He has been part of the Team England leadership team at 5 Commonwealth Games. He set up an independent sports consultancy and advised on London 2012 projects. He is a member of the FCO Olympics and Paralympics Legacy Team and Member of the NOC and NPC. Long long ago he was an international middle-distance runner.
Hamish McInnes
CEO, British Shooting
Hamish joined British Shooting in 2011 and is based in Ealing, West London.
As Chief Executive Officer he is the Accountable Officer for British Shooting and all its people and funding. He sees his role as helping to create the best possible environment for British Shooting athletes and staff to realise their potential in whatever way they contribute to our goals.
He enjoys seeing the hard work of athletes, coaches and staff come to fruition. He values spending time with the teams at training or competition and seeing what makes everyone tick.
Before joining British Shooting, he was head of the team that set up World Class Programme development when National Lottery funding started. Hamish has been a NED at World Snooker, England Lacrosse and Commonwealth Games England. He has been part of the Team England leadership team at 5 Commonwealth Games. He set up an independent sports consultancy and advised on London 2012 projects. He is a member of the FCO Olympics and Paralympics Legacy Team and Member of the NOC and NPC. Long long ago he was an international middle-distance runner.

Chris Millard
Non-Exec Director, Barmy Army
Chris Millard is a Non-Exec Director at the Barmy Army. Prior to that he was Managing Director of Emprise Group Limited, where he oversaw a diverse portfolio of global sports brands, including the Barmy Army, The R66T Academy, and International Cricket Tours.
Chris’ journey with the Barmy Army began in 2016 during a university work placement. Just two years later, at the age of 24, he was appointed Managing Director. Since taking the helm, Chris played a pivotal role in modernising the brand and expanding its global presence.
A key milestone under his leadership was the rebranding of the Barmy Army – transforming it from a well-loved fan club into a dynamic, digitally-led sports brand with a broader reach and purpose. With the Barmy Army now officially recognised in the Oxford English Dictionary, Chris embraced the responsibility of evolving the organisation into a modern ambassador for English cricket fandom. His focus was on professionalism, inclusivity, and community – both online and on tour.
Chris oversaw the scaling of the team and the successful in-housing of the travel arm of the operation under ‘Barmy Army Travel’, allowing the group to deliver end-to-end tour experiences for cricket fans under one roof. This move streamlined operations and reinforced the Barmy Army’s position as a market leader in cricket tourism.
Chris serves on the boards of the Cricket Supporters Association (CSA) and the International Cricket Supporters Committee (ICSC), where he advocates for fans’ voices in the game. He is also a part owner of Sheffield’s first dedicated Padel venue – Play Padel Group – and a proud ambassador for Sheffield Children’s Hospital Charity, reflecting his commitment to giving back and using sport as a force for good.
Chris Millard
Non-Exec Director, Barmy Army
Chris Millard is a Non-Exec Director at the Barmy Army. Prior to that he was Managing Director of Emprise Group Limited, where he oversaw a diverse portfolio of global sports brands, including the Barmy Army, The R66T Academy, and International Cricket Tours.
Chris’ journey with the Barmy Army began in 2016 during a university work placement. Just two years later, at the age of 24, he was appointed Managing Director. Since taking the helm, Chris played a pivotal role in modernising the brand and expanding its global presence.
A key milestone under his leadership was the rebranding of the Barmy Army – transforming it from a well-loved fan club into a dynamic, digitally-led sports brand with a broader reach and purpose. With the Barmy Army now officially recognised in the Oxford English Dictionary, Chris embraced the responsibility of evolving the organisation into a modern ambassador for English cricket fandom. His focus was on professionalism, inclusivity, and community – both online and on tour.
Chris oversaw the scaling of the team and the successful in-housing of the travel arm of the operation under ‘Barmy Army Travel’, allowing the group to deliver end-to-end tour experiences for cricket fans under one roof. This move streamlined operations and reinforced the Barmy Army’s position as a market leader in cricket tourism.
Chris serves on the boards of the Cricket Supporters Association (CSA) and the International Cricket Supporters Committee (ICSC), where he advocates for fans’ voices in the game. He is also a part owner of Sheffield’s first dedicated Padel venue – Play Padel Group – and a proud ambassador for Sheffield Children’s Hospital Charity, reflecting his commitment to giving back and using sport as a force for good.

Holly Murdoch
COO, WSL
Holly Murdoch is a highly accomplished senior leader in the sports industry, with a track record of driving transformational change across private equity-owned ventures and national governing bodies. Currently serving as Chief Operating Officer at WSL Football, she has played a pivotal role in transitioning the women’s professional game to an independent, shareholder-owned entity as well as driving significant progress in the game. Holly brings exceptional commercial acumen, strategic foresight, and operational excellence, having previously led high-impact initiatives at The Football Association, including the development of St. George’s Park into a globally recognised centre of excellence. Known for her decisive leadership, stakeholder alignment, and empathetic approach, she consistently delivers high-performance outcomes and sustainable growth in complex, multi-disciplinary environments.
Holly Murdoch
COO, WSL
Holly Murdoch is a highly accomplished senior leader in the sports industry, with a track record of driving transformational change across private equity-owned ventures and national governing bodies. Currently serving as Chief Operating Officer at WSL Football, she has played a pivotal role in transitioning the women’s professional game to an independent, shareholder-owned entity as well as driving significant progress in the game. Holly brings exceptional commercial acumen, strategic foresight, and operational excellence, having previously led high-impact initiatives at The Football Association, including the development of St. George’s Park into a globally recognised centre of excellence. Known for her decisive leadership, stakeholder alignment, and empathetic approach, she consistently delivers high-performance outcomes and sustainable growth in complex, multi-disciplinary environments.

Ola Obaro
Head of Strategic Projects, World Rugby
Ola is currently the Head of Strategic Projects at World Rugby, the global governing body for Rugby Union.
His career in strategy and marketing has seen him hold a range of roles at organisations including Harlequins, IMG and the Department for Culture, Media and Sport (DCMS). Whilst at DCMS he was responsible for the Sport Survival Package, the £600 million fund made available to support professional sport through the impact of Covid-19.
Ola is currently an Independent Councillor for the LTA as well as being on the Risk Committee for England Boxing.
Ola Obaro
Head of Strategic Projects, World Rugby
Ola is currently the Head of Strategic Projects at World Rugby, the global governing body for Rugby Union.
His career in strategy and marketing has seen him hold a range of roles at organisations including Harlequins, IMG and the Department for Culture, Media and Sport (DCMS). Whilst at DCMS he was responsible for the Sport Survival Package, the £600 million fund made available to support professional sport through the impact of Covid-19.
Ola is currently an Independent Councillor for the LTA as well as being on the Risk Committee for England Boxing.

Samuel Okafor
CEO, Kick it Out
Samuel Okafor is an experienced and strategic leader with a strong commitment to diversity and inclusion. He began his career playing for Colchester United, before moving to various non-league clubs, including Dover Athletic, Sittingbourne and Bromley.
Samuel worked for NatWest Group for 22 years, holding a number of key leadership roles, as well as driving the Group’s Diversity, Equity, and Inclusion agenda. Notably, he co-led the Racial Equality Taskforce, which published the impactful report Banking on Racial Equality: A Roadmap for Positive Change.
Samuel joined Kick It Out in July 2024 as Chief Exec and published the organisation’s 2030 strategy, Football United, aimed at creating positive change in football.
Samuel Okafor
CEO, Kick it Out
Samuel Okafor is an experienced and strategic leader with a strong commitment to diversity and inclusion. He began his career playing for Colchester United, before moving to various non-league clubs, including Dover Athletic, Sittingbourne and Bromley.
Samuel worked for NatWest Group for 22 years, holding a number of key leadership roles, as well as driving the Group’s Diversity, Equity, and Inclusion agenda. Notably, he co-led the Racial Equality Taskforce, which published the impactful report Banking on Racial Equality: A Roadmap for Positive Change.
Samuel joined Kick It Out in July 2024 as Chief Exec and published the organisation’s 2030 strategy, Football United, aimed at creating positive change in football.

Tammy Parlour MBE
CEO, Women's Sport Trust
Tammy Parlour MBE co-founded Women’s Sport Trust in 2012 and leads the organisation as CEO.
Tammy works with leaders from across sport, media and business to understand how to practically raise visibility, increase impact and create a stronger women’s sport ecosystem. She was awarded an MBE in the New Year 2019 Honours List for services to gender equality in sport.
Tammy is a Master in the Korean martial art of Hapkido, having practiced for 40 years. She set up her own Hapkido and meditation school in the early 90’s and still coaches regularly. Tammy holds an MSc in Strength & Conditioning, and post-graduate study into Applied Sport Psychology.
With an interest in women’s football, she also volunteers as Chair for her local team – AFC Wimbledon Women – and sits on The FA Women’s National League Board as a Club Representative.
Tammy Parlour MBE
CEO, Women's Sport Trust
Tammy Parlour MBE co-founded Women’s Sport Trust in 2012 and leads the organisation as CEO.
Tammy works with leaders from across sport, media and business to understand how to practically raise visibility, increase impact and create a stronger women’s sport ecosystem. She was awarded an MBE in the New Year 2019 Honours List for services to gender equality in sport.
Tammy is a Master in the Korean martial art of Hapkido, having practiced for 40 years. She set up her own Hapkido and meditation school in the early 90’s and still coaches regularly. Tammy holds an MSc in Strength & Conditioning, and post-graduate study into Applied Sport Psychology.
With an interest in women’s football, she also volunteers as Chair for her local team – AFC Wimbledon Women – and sits on The FA Women’s National League Board as a Club Representative.

Chris Pollard
Managing Director - Commercial & Operations, LTA
Chris has responsibility for delivering the LTA’s major events, which includes grass court tournaments at the Queen’s Club, Eastbourne, Nottingham and Birmingham, international team events (Davis Cup and Billie Jean King Cup) as well as 15 other professional tennis events on the ITF’s World Tennis Tour. Alongside this, Chris leads the LTA’s digital transformation and technology teams, who are responsible for the development of a number of digital products and services that help deliver the LTA’s strategy of opening up tennis.
Chris Pollard
Managing Director - Commercial & Operations, LTA
Chris has responsibility for delivering the LTA’s major events, which includes grass court tournaments at the Queen’s Club, Eastbourne, Nottingham and Birmingham, international team events (Davis Cup and Billie Jean King Cup) as well as 15 other professional tennis events on the ITF’s World Tennis Tour. Alongside this, Chris leads the LTA’s digital transformation and technology teams, who are responsible for the development of a number of digital products and services that help deliver the LTA’s strategy of opening up tennis.

Matt Porter
CEO - Professional Darts Corporation
Matthew Porter has been Chief Executive of the Professional Darts Corporation since January 2008, and is also a director of the PDC’s parent company, Matchroom Sport.
During that time, he has overseen the progress of the sport to unprecedented levels where it is now the second most highly watched sport on UK pay TV and pays out in excess of £20m prize money annually, staging events across the world to over 500,000 fans live in sell-out arenas. The PDC’s structure gives players a pathway from the first time they throw a dart, all the way to becoming World Champion, as shown by the sport’s two current leading players, Luke Humphries and Luke Littler.
Porter also served as Chief Executive of Leyton Orient FC when the club was owned by Matchroom, as well as sitting on the board of The Football League. In 2006 he was appointed as the youngest chief executive in English football by O’s chairman Barry Hearn, aged just 26. His appointment coincided with the Club’s promotion to League 1 and he oversaw their progression to an established side in the division which included narrowly missing out on promotion at the end of the 2013/14 season before the Club was sold. He returned to Orient in 2017 as part of a consortium that acquired the club and is still a director – a period that has seen Orient win both the National League and League Two, before becoming established in League One.
Matt Porter
CEO - Professional Darts Corporation
Matthew Porter has been Chief Executive of the Professional Darts Corporation since January 2008, and is also a director of the PDC’s parent company, Matchroom Sport.
During that time, he has overseen the progress of the sport to unprecedented levels where it is now the second most highly watched sport on UK pay TV and pays out in excess of £20m prize money annually, staging events across the world to over 500,000 fans live in sell-out arenas. The PDC’s structure gives players a pathway from the first time they throw a dart, all the way to becoming World Champion, as shown by the sport’s two current leading players, Luke Humphries and Luke Littler.
Porter also served as Chief Executive of Leyton Orient FC when the club was owned by Matchroom, as well as sitting on the board of The Football League. In 2006 he was appointed as the youngest chief executive in English football by O’s chairman Barry Hearn, aged just 26. His appointment coincided with the Club’s promotion to League 1 and he oversaw their progression to an established side in the division which included narrowly missing out on promotion at the end of the 2013/14 season before the Club was sold. He returned to Orient in 2017 as part of a consortium that acquired the club and is still a director – a period that has seen Orient win both the National League and League Two, before becoming established in League One.

Sarah Powell
Chief Executive, British Gymnastics
Professional Career:
· Current CEO of British Gymnastics
· Previous CEO at Sport Wales
· Sarah has led the development of a new long-term strategy and overseen a significant reform and culture change program across the sport.
· Sarah has over 25 years’ leadership experience across sport, having worked extensively across a wide range of policy areas, including performance and community sport, health and education.
Education:
· Sarah has a degree in psychology and was awarded an Honorary Doctor of Science from Swansea University in 2017 and became a Fellow of Cardiff University in 2022.
· PGCE in physical education from University of Wales Cardiff.
Other Positions:
· Previous Chair of Women’s Equality Network Wales
· Previous parkrun Trustee
· Current Board member of British Olympic Association
Sport Career:
· International Hockey Player/Captain – Wales
· Commonwealth Games Kuala Lumpar
· London Marathon and continues to enjoy running
Sarah Powell
Chief Executive, British Gymnastics
Professional Career:
· Current CEO of British Gymnastics
· Previous CEO at Sport Wales
· Sarah has led the development of a new long-term strategy and overseen a significant reform and culture change program across the sport.
· Sarah has over 25 years’ leadership experience across sport, having worked extensively across a wide range of policy areas, including performance and community sport, health and education.
Education:
· Sarah has a degree in psychology and was awarded an Honorary Doctor of Science from Swansea University in 2017 and became a Fellow of Cardiff University in 2022.
· PGCE in physical education from University of Wales Cardiff.
Other Positions:
· Previous Chair of Women’s Equality Network Wales
· Previous parkrun Trustee
· Current Board member of British Olympic Association
Sport Career:
· International Hockey Player/Captain – Wales
· Commonwealth Games Kuala Lumpar
· London Marathon and continues to enjoy running

Will Roberts
CEO, British Universities and Colleges Sport (BUCS)
Having experience in the fitness industry and as a sports coach in his home city of Stoke-on-Trent, Will moved to work for Volleyball England before joining the Youth Sport Trust. Moving into the senior team in 2015, Will became Chief Operating Officer in the autumn of 2019, leading transformation in the charity’s technology and systems, and the development of the charity’s long-term strategy to 2035
In June 2024 Will joined the team at British Universities and Colleges Sport (BUCS) as Chief Executive. With a 55-sport programme and over 26,000 fixtures per season, BUCS provides a trusted and influential voice for UK student sport, and with over 95% of participants in the 18-23 year old bracket is a highly dynamic and exciting part of the country’s sporting ecosystem. Will continues to be actively involved in sport in his local community as a volunteer coach and club leader.
Will Roberts
CEO, British Universities and Colleges Sport (BUCS)
Having experience in the fitness industry and as a sports coach in his home city of Stoke-on-Trent, Will moved to work for Volleyball England before joining the Youth Sport Trust. Moving into the senior team in 2015, Will became Chief Operating Officer in the autumn of 2019, leading transformation in the charity’s technology and systems, and the development of the charity’s long-term strategy to 2035
In June 2024 Will joined the team at British Universities and Colleges Sport (BUCS) as Chief Executive. With a 55-sport programme and over 26,000 fixtures per season, BUCS provides a trusted and influential voice for UK student sport, and with over 95% of participants in the 18-23 year old bracket is a highly dynamic and exciting part of the country’s sporting ecosystem. Will continues to be actively involved in sport in his local community as a volunteer coach and club leader.

Andrew Scoular
Chief Executive, British Judo
Andrew Scoular
Chief Executive, British Judo

Phil Smith
ParalympicsGB Head of Sport & Chef de Mission (Milano Cortina)
Phil Smith
ParalympicsGB Head of Sport & Chef de Mission (Milano Cortina)

Tom Solesbury
CEO, British Rowing
Tom joined British Rowing as CEO in 2026, having previously been Chief Operating Officer at UK Athletics. Before this Tom founded a sports law firm representing National Governing Bodies, Leagues and Teams. He has acted in some of the most high-profile sports law cases in recent years, including in relation to Financial Fair Play, misconduct and commission payments to agents. Tom was named in The Lawyer’s Hot 100 for 2024. Tom is a double Olympian (Rowing, Beijing 2008, London 2012).
Tom Solesbury
CEO, British Rowing
Tom joined British Rowing as CEO in 2026, having previously been Chief Operating Officer at UK Athletics. Before this Tom founded a sports law firm representing National Governing Bodies, Leagues and Teams. He has acted in some of the most high-profile sports law cases in recent years, including in relation to Financial Fair Play, misconduct and commission payments to agents. Tom was named in The Lawyer’s Hot 100 for 2024. Tom is a double Olympian (Rowing, Beijing 2008, London 2012).

Sue Storey
Chief Executive, Badminton England
Sue is the Chief Executive of Badminton England. Her role is to lead the organisation, work with the board, the team and key volunteers to deliver the strategy, to develop and grow the sport, deliver major events for badminton (including Yonex All England Championships), developing the top performance athletes to compete in Olympic/Paralympic Games and other international competition and promote the fantastic, exciting sport of Badminton.
Previously, Sue was the Chief Executive at Volleyball England, where she oversaw the three disciplines of Volleyball, Sitting Volleyball and Beach Volleyball, working collaboratively to deliver huge improvements across the sport.
Prior to that, Sue was an Inspector for the Sport Grounds Safety Authority, who, as authors of the ‘Green Guide’, are unique as the world’s only government funded body set up specifically to develop safety at sports grounds. She has also had a key role in developing stakeholder relationships and working collaboratively with national and international sporting bodies, federations and organising committees.
She is a cyclist, road and velodrome, she previously played hockey at Midlands League level and was a past Taekwondo GB Veterans Champion. Sue is also a Non-Executive Director at Trent Bridge Cricket Ground
Sue Storey
Chief Executive, Badminton England
Sue is the Chief Executive of Badminton England. Her role is to lead the organisation, work with the board, the team and key volunteers to deliver the strategy, to develop and grow the sport, deliver major events for badminton (including Yonex All England Championships), developing the top performance athletes to compete in Olympic/Paralympic Games and other international competition and promote the fantastic, exciting sport of Badminton.
Previously, Sue was the Chief Executive at Volleyball England, where she oversaw the three disciplines of Volleyball, Sitting Volleyball and Beach Volleyball, working collaboratively to deliver huge improvements across the sport.
Prior to that, Sue was an Inspector for the Sport Grounds Safety Authority, who, as authors of the ‘Green Guide’, are unique as the world’s only government funded body set up specifically to develop safety at sports grounds. She has also had a key role in developing stakeholder relationships and working collaboratively with national and international sporting bodies, federations and organising committees.
She is a cyclist, road and velodrome, she previously played hockey at Midlands League level and was a past Taekwondo GB Veterans Champion. Sue is also a Non-Executive Director at Trent Bridge Cricket Ground

Sara Sutcliffe MBE
CEO, RYA
Sara Sutcliffe MBE is the Chief Executive Officer of the Royal Yachting Association (RYA), having joined in January 2022.
Sara started her professional career as a solicitor at global law firm Baker McKenzie before moving to be the Legal and HR Director at the British Olympic Association (BOA) in 2001. Whilst at the BOA she was General Counsel to Team GB at 4 Olympic Games (Athens 2004, Turin 2006, Beijing 2008 and London 2012) as well as being heavily involved from the outset of the London 2012 bid, working closely with key stakeholders in HM Government and the Mayor of London’s office.
In 2013 Sara took up the position of Chief Executive Officer of Table Tennis England where she stayed for 8 years, leading the sport through a period of significant change in terms of governance and overseeing improvements in international performance as well as the launch of several new participation initiatives.
Since joining the RYA, Sara has overseen the development and launch of a new bold vision and strategy, Together on Water, which aims to put inclusion and safety at the heart of the RYA, ensuring everyone gets to enjoy the benefits of being on the water.
Alongside her executive roles, Sara has held a number of non-executive roles in various sectors. Away from work she and her family enjoy outdoor pursuits such as skiing, sailing and long dog walks.
Sara Sutcliffe MBE
CEO, RYA
Sara Sutcliffe MBE is the Chief Executive Officer of the Royal Yachting Association (RYA), having joined in January 2022.
Sara started her professional career as a solicitor at global law firm Baker McKenzie before moving to be the Legal and HR Director at the British Olympic Association (BOA) in 2001. Whilst at the BOA she was General Counsel to Team GB at 4 Olympic Games (Athens 2004, Turin 2006, Beijing 2008 and London 2012) as well as being heavily involved from the outset of the London 2012 bid, working closely with key stakeholders in HM Government and the Mayor of London’s office.
In 2013 Sara took up the position of Chief Executive Officer of Table Tennis England where she stayed for 8 years, leading the sport through a period of significant change in terms of governance and overseeing improvements in international performance as well as the launch of several new participation initiatives.
Since joining the RYA, Sara has overseen the development and launch of a new bold vision and strategy, Together on Water, which aims to put inclusion and safety at the heart of the RYA, ensuring everyone gets to enjoy the benefits of being on the water.
Alongside her executive roles, Sara has held a number of non-executive roles in various sectors. Away from work she and her family enjoy outdoor pursuits such as skiing, sailing and long dog walks.

Jeremy Tomlinson
Group Chief Executive, England Golf
Jeremy took the reins as Chief Executive Officer of England Golf in January 2020, bringing a wealth of experience from both playing the game he loves, and a leadership career of over 30 years dedicated to working and promoting golf in the most positive way.
His role at England Golf encompasses responsibility for the National Golf Centre at Woodhall Spa. He has Chaired the British Golf Association throughout the last two Olympic Games and is a longstanding trustee of the Golf Foundation.
Previously holding roles as Vice President for Acushnet Europe Ltd (Titleist & FootJoy) and the British Golf Industry (BGIA) Executive.
Jeremy has a genuine love for all sport, looking to drive safer, greater accessibility and inclusivity in every project he takes on.
Jeremy Tomlinson
Group Chief Executive, England Golf
Jeremy took the reins as Chief Executive Officer of England Golf in January 2020, bringing a wealth of experience from both playing the game he loves, and a leadership career of over 30 years dedicated to working and promoting golf in the most positive way.
His role at England Golf encompasses responsibility for the National Golf Centre at Woodhall Spa. He has Chaired the British Golf Association throughout the last two Olympic Games and is a longstanding trustee of the Golf Foundation.
Previously holding roles as Vice President for Acushnet Europe Ltd (Titleist & FootJoy) and the British Golf Industry (BGIA) Executive.
Jeremy has a genuine love for all sport, looking to drive safer, greater accessibility and inclusivity in every project he takes on.

Georgina Usher MBE
CEO, British Fencing
Georgina joined British Fencing in April 2014 and went on to successfully implement a new insight-led strategic approach to increasing participation in fencing which underpins growth in the sport and its contribution to communities to this day.
This followed her international fencing career, representing Great Britain at multiple European and World Championships and spending several years ranked in the World Top 16. She holds 10 individual and multiple team Senior National Championship titles and has won several Commonwealth medals for Scotland (including Gold in 2014). She still competes internationally for Great Britain winning individual gold (2023, 2024) and team gold (2025) at the World Veteran Championships.
Georgina is former president and current member of the International Fencing Federation (FIE) Women in Fencing Council, volunteers as an FIE Safeguarding Officer, chairs the European Fencing Confederation (EFC) Safeguarding Commission and holds an IOC Certificate in Safeguarding.
Georgina is passionate about creating environments and opportunities for people to participate in sport where they can be safe, have fun and feel welcomed. Georgina also believes that fencing can be used as a powerful tool in social impact and was the driving force behind the creation of projects such as Muslim Girls Fence.
Prior to her role at British Fencing, Georgina worked as a COO, project manager, strategist and business consultant for a variety of companies including Legal & General and Accenture.
Georgina was awarded an MBE in 2022 for services to fencing.
Georgina Usher MBE
CEO, British Fencing
Georgina joined British Fencing in April 2014 and went on to successfully implement a new insight-led strategic approach to increasing participation in fencing which underpins growth in the sport and its contribution to communities to this day.
This followed her international fencing career, representing Great Britain at multiple European and World Championships and spending several years ranked in the World Top 16. She holds 10 individual and multiple team Senior National Championship titles and has won several Commonwealth medals for Scotland (including Gold in 2014). She still competes internationally for Great Britain winning individual gold (2023, 2024) and team gold (2025) at the World Veteran Championships.
Georgina is former president and current member of the International Fencing Federation (FIE) Women in Fencing Council, volunteers as an FIE Safeguarding Officer, chairs the European Fencing Confederation (EFC) Safeguarding Commission and holds an IOC Certificate in Safeguarding.
Georgina is passionate about creating environments and opportunities for people to participate in sport where they can be safe, have fun and feel welcomed. Georgina also believes that fencing can be used as a powerful tool in social impact and was the driving force behind the creation of projects such as Muslim Girls Fence.
Prior to her role at British Fencing, Georgina worked as a COO, project manager, strategist and business consultant for a variety of companies including Legal & General and Accenture.
Georgina was awarded an MBE in 2022 for services to fencing.

Lisa Wainwright MBE
CEO, Sport and Recreation Alliance
Lisa Wainwright MBE has been CEO of the Sport and Recreation Alliance since 2019 and has held a variety of senior leaderships roles across the sector over the last twenty years, including as Director at Sport England, CEO of Volleyball England and CEO of British Basketball. Internationally, Lisa has held roles on the European Volleyball (CEV) Credentials Panel and at the International Volleyball Federation (FIVB) as their Technical Director and on their World Ethics Panel. She was also a member of the International Basketball Federation (FIBA) Governance Commission, as well as being a Director of the British Olympic Association.
In 2018 Lisa became an Ambassador for Women on Boards UK: In 2019 she was ranked number 8 in the Top 100 Executive LGBT+ Allies by FT OUTStanding and in 2023 became a Graduate from Harvard University Women’s Forum. Lisa is Vice Chair of Governors at Northampton School for Girls, is a member of the Sports Broadcast Committee and a judge for the BBC Sports Personality of the Year Unsung Hero Award. Lisa was shortlisted for The Times Sports Women of the Year – Gamechanger Award (2023) for her work in securing the UK’s Secretariat for and host of the International Working Group on Women in Sport and more recently was listed on the Women in Trade Associations The 2025 WiTA Powerlist. Lisa has a Hon Dr of Science from Bedfordshire University for services to sport and in 2022 was awarded an MBE for Services to Sport. She has two young daughters aged 13 and 14.
Lisa Wainwright MBE
CEO, Sport and Recreation Alliance
Lisa Wainwright MBE has been CEO of the Sport and Recreation Alliance since 2019 and has held a variety of senior leaderships roles across the sector over the last twenty years, including as Director at Sport England, CEO of Volleyball England and CEO of British Basketball. Internationally, Lisa has held roles on the European Volleyball (CEV) Credentials Panel and at the International Volleyball Federation (FIVB) as their Technical Director and on their World Ethics Panel. She was also a member of the International Basketball Federation (FIBA) Governance Commission, as well as being a Director of the British Olympic Association.
In 2018 Lisa became an Ambassador for Women on Boards UK: In 2019 she was ranked number 8 in the Top 100 Executive LGBT+ Allies by FT OUTStanding and in 2023 became a Graduate from Harvard University Women’s Forum. Lisa is Vice Chair of Governors at Northampton School for Girls, is a member of the Sports Broadcast Committee and a judge for the BBC Sports Personality of the Year Unsung Hero Award. Lisa was shortlisted for The Times Sports Women of the Year – Gamechanger Award (2023) for her work in securing the UK’s Secretariat for and host of the International Working Group on Women in Sport and more recently was listed on the Women in Trade Associations The 2025 WiTA Powerlist. Lisa has a Hon Dr of Science from Bedfordshire University for services to sport and in 2022 was awarded an MBE for Services to Sport. She has two young daughters aged 13 and 14.
Judging Information

- The Sports Business Awards will be judged independently by an esteemed panel who possess a wealth of knowledge and experience between them.
- The scoring will all be conducted online, without any reference to other scorers and based solely on the submission of the entrant. This will ensure the scores are unbiased and judges are not swayed by the opinions of other panel members.
- Each entry will be scored by at least 4 judges in total. The organisers will collate the individual scores and use the average marks given to initially decide the finalists and ultimately to determine the award winners.
- Where the average scores are so close that it is too difficult to determine a winner, then other judges will be asked to evaluate these entries as well in order to make a final decision.
- The information provided to judges will be used solely for the purposes of assessing the entries. Potentially sensitive information will not be made public.
- Judges will absent themselves from any discussions where they have a vested interest.
- The judges’ decision is final, no correspondence will be entered into and no reasons given for decisions.
- The shortlisted entrants will be announced in July 2026.
- If you need help with your entry or require any clarification, please contact Katy on katy@r3events.co.uk.
