CONGRATULATIONS to our 2026 Finalists!
Gold, Silver and Bronze Awards will be presented in all categories.
Sponsorship or Partnership of the Year
- Aston Villa Foundation Community Partner Programme and Eleven Sports
- Etihad Airways and Badminton World Federation (BWF) – Infront
- Formula 1 and Heineken - The First F1 Season Ticket "The Romans"
- M&S and Home Nations FAs
- Marriott Bonvoy and Mercedes-AMG PETRONAS F1 Team
- Saints Foundation and P&O Cruises
- Specsavers and The Scottish FA
Excellence in Content Marketing
- 50 Sport
- Electronic Arts
- Juventus FC
- Liverpool FC and Kodansha
- Marriott Bonvoy - The Secret Concierge
- Our Time, Our Place: The 2025 Ryder Cup – Ryder Cup Europe
- Sporty Group
Excellence in Grassroots Sport Development
- beIN Media Group – beIN SQUAD
- Community Integrated Care
- Destination Sport – inspiresport
- Gallagher - The Gallagher Touchline Academy
- LTA – Rally together London
- M&S - Eat Well, Play Well: Grassroots Edition
- SailGP Inspire
- Union Cycliste Internationale (UCI) – Ride & Learn
Sustainability in Sport Award
- CocoTurf – Notts Sport
- European Tour Group
- Greener Game by England Football (The FA) supported by E.ON Next (E.ON UK)
- Liverpool FC: The Red Way Sustainability Strategy
- Lawn Tennis Association (LTA)
- Redy – Win in All Fields – Sport Lisboa e Benfica
- Run Rome the Marathon – Infront
Equality, Diversity and Inclusion in Sport Award
- Deaf Sports Personality of the Year
- FUL OF PRIDE – Fulham FC
- LFC Foundation
- Liverpool FC and Carlsberg
- Millwall Romans FC – The Pride Playbook – The Romans
- Serving Inclusion – Community Integrated Care, LTA and LTA Tennis Foundation
Best Sports Marketing Campaign – Professional Club
- Chelsea FC Women
- Club Baloncesto Gran Canaria
- Juventus FC
- Manchester City/City Football Group
- MI London
- Warwickshire County Cricket Club
Best Sports Marketing Campaign – League or Governing Body
- Euroleague Basketball
- ISU (International Skating Union)
- RFU & MATTA
- Scottish Rugby
- Skateboard GB
- Swim England
- The FA
Best Sports Marketing Campaign – Company or Brand
- DHL Express and Manchester United – Delivering Dreams
- Liverpool FC and Kodansha
- Marriott Bonvoy – The Secret Concierge
- Sporty Group – “For Everybody”
- Tangerine - Specsavers
- Tesco Whoosh (WPP Media) and For The Love Of Rugby – Crowd Network
- The Lions Tour to Australia – The British & Irish Lions
Best Sports Related Commercial, Promotional Video or Documentary
- Bundesliga Road to the Americas – Bundesliga Media
- Chris and Martina: The Final Set – EverWonder Studio
- FIFA World Cup 2026 – Qatar Airways – Fortemus Films
- Lexus – Served at Speed
- Sporty Group “For Everybody”
- The Corinthians: We Were The Champions – Films Not Words
- The FA – Come Together
Outstanding Social Media Strategy
- 2025 One-to-Watch Awards – SportsAid
- Ashes 2025/26 Digital Content – Barmy Army
- Our Time, Our Place: The 2025 Ryder Cup – Ryder Cup Europe
- Premier Padel Social Media Channels
- Southampton Sport - Social Media Rebrand
- The Lions Tour to Australia – The British & Irish Lions
Best Use of AI in Sport
- Captain – Bundesliga Media
- ContentOS – Bundesliga Media
- GeniusIQ – Genius Sports
- Lexus – Signature Shot
- Total Sports Hub
- ViewLift
Best Business Serving Sport
- Access Bookings
- ADI
- caytoo
- Cellhire
- Deltatre
- Freemans Event Partners
- Hilton London Wembley
- Newfields Law
- PMY Group
Best Fan Engagement Programme
- Barmy Army – 2025/6 Ashes
- Bundesligas Platinum Matches
- FIBA 3×3 World Tour Abu Dhabi 2025 – Abu Dhabi Sport Council
- LiveScore and Sunderland AFC
- Lawn Tennis Association - LTA Advantage
- Specsavers and Hull KR
- The First F1 Season Ticket – Heineken – The Romans
- West Ham United Track Nights with Lyca Mobile – West Ham United FC
Best Supporter of Women’s Sports
- Abu Dhabi Sport Council
- Extreme H
- MatchFit
- RFU & MATTA
- Scottish Rugby
- Škoda UK with Chelsea FC Women
- The Corinthians: We Were The Champions – Films Not Words
Sports Innovation Award
- BLAST & Ubisoft – Six Invitational
- CARGO Global Eats – Freemans Event Partners
- caytoo – sponsorship intelligence platform
- Deltatre NEXUS
- Hockey Mentors CIC
- K LEAGUE ASSIST and Hana Financial Group
- The Digital Athlete Passport - OPN
- Total Sports Hub
Best Professional Services Company in Sport
- Brabners
- Deloitte
- Lloyds Banking Group
- Newfields Law
- RPC
- Substance
- Trivandi
Best Brand Activation in Sport – Global
- DHL - ESL FACEIT Group
- Etihad Airways and Badminton World Federation (BWF) – Infront
- Lexus – Served at Speed
- Reinventing The Wheel – Jackpot City and Atlassian Williams Racing Team – Fortemus Films
- Samsung and Skateboard GB: 25 Hour Skatepark
- Sporty Group - "For Everybody"
- Stories of Strength 3 – The Documentary – Juventus FC
- The First F1 Season Ticket – Heineken – The Romans
Best Brand Activation in Sport – National / Regional
- AXA and the Walking Football Association
- Banco Mediolanum – Spain’s ACB Basketball League
- Dr Fixit – Women’s Premier League (WPL) & ITW Universe
- LiveScore and Sunderland AFC
- M&S and Home Nations FAs
- Subway and Skateboard GB: Fresh Moves
- Tesco Whoosh (WPP Media) and For The Love Of Rugby – Crowd Network
- Westwing and Tennis – Infront
Best Sports Community Scheme Social Impact Award – Football
- Chelsea FC Foundation
- DHL Express and Manchester United – Delivering Dreams
- LFC Foundation
- Millwall Romans FC – The Pride Playbook – The Romans
- Rangers Charity Foundation’s CashBack For Communities -Towards New Futures Programme
- The Learning Zone – The FA
- Watford FC’s Community Sports and Education Trust
- West Ham United Foundation
- Your Body Is Made For This Game – The FA
Best Sports Community Scheme Social Impact Award – Other Sports
- Active Hub – Abu Dhabi Sport Council
- Abu Dhabi Summer Sports – Abu Dhabi Sport Council
- Darts on Your Doorstep – PDC & Smart Energy GB
- Glasgow 2026
- Ride and Learn programme – Union Cycliste Internationale (UCI), in collaboration with Peace and Sport
- Serving Inclusion – Community Integrated Care, the LTA Tennis Foundation and LTA
Best Sports Community Scheme Participation Award
- Abu Dhabi Summer Sports – Abu Dhabi Sport Council
- beIN Media Group
- Bike Abu Dhabi Gran Fondo 2025 – Abu Dhabi Sport Council
- British Gymnastics
- England Golf
- Glasgow 2026
- Triathlon England
Sports Technology Award
- Captain – Bundesliga Media
- ContentOS – Bundesliga Media
- Hawk-Eye x ATP Media: HawkVISION, Powered by Muybridge
- PMY Group – Optic
- The Matchday Edition - Watford FC and Early Doors Sports
- Total Sports Hub
Sports Governing Body Initiative of the Year
- Badminton England
- British American Football Association
- British Gymnastics
- British Judo Association
- England Golf
- The FA
- Union Cycliste Internationale (UCI)
Sports Agency of the Year
- Dentsu Sports International
- GMS Agency
- ITW Universe
- Layrd Design
- MatchFit
- MATTA
- Soapbox
- Ten Toes
Sports Event of the Year
- 2025/26 Paddy Power World Darts Championship – Professional Darts Corporation
- ADNOC Abu Dhabi Marathon – Abu Dhabi Sport Council
- BLAST Rainbow Six – Six Invitational Paris 2026 – BLAST & Ubisoft
- City Parade and After Party at Co-op Live – Manchester City/City Football Group
- Franz Beckenbauer Supercup 2025 – Bundesliga Media
- Glasgow 2026
- HSBC Championships at The Queen’s Club, London
- IEM Cologne Major 2026 – ESL FACEIT Group
