2021 Winners Interviews
BEST BRAND ACTIVATION INVOLVING SPORT
Winner: THE KIYAN PRINCE FOUNDATION – ENGINE MHP + MISCHIEF
BEST SPORTS COMMUNITY SCHEME
Winner: RUGBY LEAGUE WORLD CUP - INCLUSIVE VOLUNTEERING PROGRAMME – COMMUNITY INTEGRATED CARE
BEST SPORTS GOVERNING BODY INITIATIVE
Winner: ENGLISH FOOTBALL LEAGUE – FOOTBALL’S RESPONSE TO COVID-19
MOST INNOVATIVE BUSINESS RESPONSE TO COVID 19 – UK
Winner: PROFESSIONAL DARTS CORPORATION
MOST INNOVATIVE BUSINESS RESPONSE TO COVID 19 – INTERNATIONAL
Winner: SUPER LEAGUE TRIATHLON – SLT ARENA GAMES
SPORTS DIVERSITY AWARD
Winner: BT - #DISCOVERDISABILITYFOOTBALL
AGENCY OF THE YEAR
Winner: INCROWD
SUSTAINABILITY IN SPORT AWARD
Winner: THE KIA OVAL
BEST FAN ENGAGEMENT PROGRAMME DURING COVID-19
Winner: EVERTON FOOTBALL CLUB
BEST BUSINESS SERVING SPORT
Winner: ARENA GROUP
SPORTS TECHNOLOGY OF THE YEAR
Winner: HAWK-EYE INNOVATIONS – HAWK-EYE CONNECT
BEST PROFESSIONAL SERVICES IN SPORT
Winner: TILNEY SMITH & WILLIAMSON
BEST SPORTS RELATED COMMERCIAL OR PROMOTIONAL VIDEO
Winner: EUROPEAN TOUR – ANGRY GOLFERS
SPORTS INNOVATION AWARD
Winner: ENGLAND AND WALES CRICKET BOARD (ECB) – THE HUNDRED
BEST COVID 19 RESPONSE BY A CLUB
Winner: MANCHESTER CITY FOOTBALL CLUB
BEST COVID 19 RESPONSE BY A SPORT
Winner: PREMIERSHIP RUGBY – RESPONSE TO LOCKDOWN
