SUSTAINABILITY IN SPORT AWARD
Brighton & Hove Albion Football Club
With the Amex stadium located in the South Downs National Park, the club already follows stringent restrictions to keep light pollution to a minimum, keeping gas usage, traffic, litter, and waste to a minimum to preserve the local wildlife Our fans in Brighton and Hove are the only city in the UK to elect a Green Party MP in the past four general elections This challenges us further to match this in the way we operate and the services we provide We are BOLD – Continually challenging partners and suppliers to produce and operate in a “greener” way; HUMAN – Treating people, animals, and the environment equally, enhancing our togetherness with the community around us; MAKING A DIFFERENCE – Implementing small changes which have a massive impact on our overall sustainability All match ticket purchasers enjoy free train travel within the club’s travel zone, with 42% of matchday attendees travelling to the Amex via train Along with 100% recyclable food packaging, biodegradable cups, plant based cutlery, kit made from recycled fibres, provision of plastic free sanitary products, full digital ticketing and ground water recycling at the training ground, together with our community we will continue our commitment to environmental sustainability.
Compass Levy Goodwood & Event Cup Solutions – Compass Levy – Goodwood
The ONE Planet ONE Chance Reusable Cup System at Goodwood has replaced an unsustainable and difficult-to-manage reusable cup solution, with a fully managed on-site programme where success is measured by cup retention.
The fully managed solution means Event Cup Solutions takes ownership of the whole process of cup delivery, on site management and distribution, “binfrastructure”, cup collection and sorting, and includes absorption of loss charges on site. All of this for a simple, transparent cost-per-cup rental which the client understands and can build into their retail pricing,
The system is working and results are improving event-by-event, and loss rates will be comfortably sub 10% by the end of 2022, with a goal to get this to 5% in 2023. This results in a huge reduction of perfectly good plastic that can be reused, going to waste.
The ONE Planet ONE Chance Reusable Cup System by Event Cup Solutions is a specialist service which removes the complexity of reusable cups for clients like Compass Levy and Goodwood, allowing them to concentrate on delivering world-class hospitality in a stunning location.
Formula E continues to be a true purpose-driven sport in helping to solve climate change. This season’s Championship has taken electrification promotion across the world while remaining net zero, setting industry standards and finding solutions to sustainability when delivering major events to help the sport industry for years to come.
Project SAREAK – Real Sociedad and Real Sociedad Fund
640,000 tons of fishing nets end up on our ocean floor beds every year, generating a negative impact on the seabed and marine fauna. Due to the geographical location where la Real Sociedad is situated and the tradition of the fishing sector in our economy and society, Real Sociedad Fundazioa launched the Sareak — nets in Basque— project in 2019.
The initiative, which is carried out with the collaboration of la Real Sociedad’s underwater activities section, is based on a circular economy project which has made it possible that unused nets are rescued from the bottom of the sea and the ports of Gipuzkoa in order to recycle them and turn them into soccer goal nets.
The Sareak project is only three years old, but it has already created a significant impact. After designing the process and seeing its feasibility, two specific objectives have been defined.
The first is to manufacture enough nets to place them in the 13 fields that are installed on La Concha beach. The second objective is to expand the project and continue recycling these nets to give them a second life with different destinations, even beyond the soccer fields.
Reading Football Club / University of Reading – Reading Football Club / University of Reading
The 22/23 season saw Reading Football Club and University of Reading embark on a Partnership aimed at inspiring action among the footballing community with regard to climate change.
In addition to making steps for the football club to be more sustainable, the club also took the initiative to focus on its wider audience, and how it can increase awareness, education and action within football fans with regard to sustainability.
This was achieved by using ‘Climate Stripes’ and visual info graphic devised by University of Reading’s Ed Hawkins, which uses colours to visually demonstrate the cooling/warming of the earth through the last 150 years. Reading FC used its platform to bring Climate Stripes to the masses – across all club media assets but also, most evidently, through it’s 22/23 season home kits.
Made from 100% recycled materials, the Reading FC 22/23 Home Kits integrated climate stripes in to the shirt design – generating huge reaction from the footballing community and wider media.
The shirts were accompanied by various educative content pieces around climate change with the ultimate aim of starting a ‘climate conversation’ within football.
The Red Way – Liverpool Football Club
In early 2021, LFC launched their sustainability strategy, The Red Way. The strategy represents a holistic approach to sustainability, centres around 3 pillars (people, planet and communities) and is aligned to help contribute towards the achievement of 13 UN Sustainable Development Goals. When establishing The Red Way, the club’s intention was to provide an inspiring, credible, and authentic approach to sustainability. By using the platform of sport, along with the entertainment and inspiration it provides, LFC believes The Red Way helps to embrace sport’s opportunity to deliver positive social and environmental change through this platform.
Tottenham Hotspur & Sky
On Sunday 19th September, 2021, Tottenham Hotspur partnered with Sky to host the world’s first ever net zero carbon football match at an elite level.
This groundbreaking initiative, taking place ahead of COP26, aimed to raise awareness of the threat of climate change and inspire football fans to make simple changes that will help reduce their carbon footprint.
Spurs and Sky worked to minimise emissions from matchday activity such as energy used to power the game, travel to and from the stadium for both fans and clubs, and dietary choices at the stadium.
Net zero was achieved thanks to both teams using biofuel coaches, fans walking and cycling to the game and choosing more plant-based food options. The stadium was powered by 100% renewable energy and Sky achieved a 70% reduction in emissions from the production crew covering the match.
Through extensive coverage across Club and Sky platforms, Game Zero raised awareness of climate change to the millions of people watching the match and educated the football community and beyond. It demonstrated how teams, fans, broadcasters, caterers and everyone who’s part of a matchday can make small changes that add up to make a big difference.
Twickenham Stadium – Twickenham Stadium
In the last 12 months Twickenham Stadium has implemented a series of initiatives that have not only super charged the venue’s commitments to Net Zero, but influences others within the industry to do likewise. From Circular Kitchens to Vegan Chefs, Disintegrating Cups to Energy energy supplying cooking oils, these innovations have changed the way both Twickenham, and the stadium’s peers now look at sustainability.