SPORTS TECHNOLOGY OF THE YEAR
Formula TX
VIRTUAL AUTOGRAPH SIGNING SESSIONS ON INTERNATIONAL TENNIS TORUNAMENTS ST.PETERSBURG OPEN 2020 AND ST.PETERSBURG LADIES TROPHY 2021
Communication between the fans and the players was realized due to video-technologies in real-time. We have created an isolated zone for players in the media-center in “sterile” zone and a single zone for the spectators in the spectator area of cultural and sports complex “SIBUR ARENA”. Then we have generated the objects in real-time with the use of “green screen”, OB van and equipment that was provided by the company Canon for free (12 professional cameras). As the result, a fan received a photo and a GIF-animation for the social networks during the tournament St.Petersburg Open 2020 and a printed photo on St.Petersburg Ladies Trophy 2021 with the autograph of a player.
Hawk-Eye Innovations – Hawk-Eye Connect
Working in collaboration with US broadcaster CBS, Hawk-Eye was responsible for the remote broadcast replay technologies used to enhance and streamline existing workflows, whilst opening up new applications and content delivery models across a number of Golf and NFL productions in 2020.
Built off Hawk-Eye’s SMART Video Review technology, the system enabled the production crews to work safer, smarter and more efficiently using remote technologies to reliably transfer live operational roles off site.
Successful use cases include instant replay, live streaming and high volume content generation on a scale simply not possible with traditional linear workflows.
Infosys
Technology exists, to unite. To dissolve boundaries. To immerse us and amaze us. When Roland-Garros 2021 was played under challenging circumstances, the need of the hour was to #Undistance.
For Infosys, this meant bridging the gap. Between dimensions and culture with a 3D art museum, and the world and the clay with insights in an immersive 3D court. Between the athlete and the victory with AI video analysis, and the insight and the story with AI-assisted journalism. Between the sport and experience with Alexa commentary, and action and emotion with AI serving the highlights.
With game-changing technology platforms and experiences across six themes, Infosys brought 10,000 people to Paris virtually with the 3D Art Museum on the first day of the tournament itself. Over the next 21 days, we brought 5.76 million fans closer to live match insight. With a 70% increase in AI Videos consumption, we brought players closer to victory and 870K fans closer on the app. Beyond the court, AI served 489 infographics and 12 shots of the day on publications and broadcast portals. Enabling everyone to get closer to the outcomes they were seeking by using technology to #Undistance. To help them experience the next.
Other Media – Clubcast Fan Experience Platform
Other Media’s Clubcast Fan Experience Platform is going from strength to strength and attracting more sports clubs than ever. The easy-to-use CMS, designed specifically for the needs of sports clubs, powers custom designed websites and apps for ambitious clubs. From core content such as news, fixtures, and a Live Match Centre, to engaging functionality like quizzes and polls, and in-app ticketing, clubs can have it all. Away from the stadium fans will never miss a moment; at the ground their experience becomes smooth and hassle free. Providing more sponsorship opportunities than clubs have ever had before, Clubcast digital products are returning impressive revenue for clubs, easily covering the modest monthly fee and returning multiple times on top of this club investment.
Pixellot – AI-Automated Sports Coverage Solution
Pixellot is the world leader and pioneer of automated production for sports. Our systems enable clubs/leagues/federations to install cameras at venues that will automatically film, produce and broadcast any game or practice live or on-demand, without the need for a single camera operator.
Pixellot is active around the globe in 55 countries. Our solutions are a combination of hardware, software, AI, cloud computing, mobile apps, and video streaming.
With the onset of the Covid-19 pandemic, the sports world went into a deep freeze. For teams that had TV coverage, things weren’t so bad. The fans could watch the games and stay involved. But for teams that did not enjoy professional coverage, fans were cut off and the clubs were cut off from their main source of income. eWinner partnered with Sportize and 2 Liga, Poland’s 3rd division football league to bring full coverage of all league games. This led to 100 live broadcasts this season through eWinner’s mobile app and Sportize’s OTT network with more than 250 games scheduled for next season.
Thanks to AI-automation, the democratization of sports is undergoing a revolution. More unique sports content is becoming readily available, to the delight of fans, federations and rights holders.
Playermaker – UNO
Playermaker are world leaders in next-generation player development and coaching enhancement. Transforming footwear into smartwear and driving athletes forward with sport specific data. Playermaker tracks, analyses and visually presents key technical, tactical and physical player performance indicators. The technology has been tested and proven by more than 180 elite academies around the world,
and is proud to be affiliated with the UK Football Association. Playermaker is committed to helping athletes of all levels better understand how to pursue excellence, whether through its team solution, built for entire teams, or the Playermaker UNO, for
individuals. Taking the same technology used by the professionals and elite teams, the company introduced the new individual solution – Playermaker UNO. The portable device is simple to use and requires no set up, enabling players to have meaningful training sessions and keep developing wherever they are, whenever they want, in any conditions,
and share actionable data and insights with parents or coaches, anywhere in the world. The solution differs to GPS-based technology, by providing immediate actionable insights, analysis against football -specific KPIs while helping coaches to easily track player
progress over time.
Sport Buff
Sport Buff is the best in class proprietary broadcast overlay technology delivering the next generation of sports fan engagement. It is an interactive technology layer that sits directly over the broadcast, enabling gamification, live polls, predictions, trivia, purchasing, real-time betting, social media, messaging and more.
Every Buff is worth points, letting fans play with and compete against their friends on live leaderboards. Giving our partners the ability to engage, retain, and monetize audiences on their own platforms. For the fan, engaging with Sport Buff is frictionless. They don’t need to change their viewing behaviour and they watch the sport the same as normal – apart from they can now interact with sports video content!
The Sport Buff platform is built as an SDK for seamless integration inside of any of our partner’s platforms, be it mobile app, web app, OTT service, or on social media platforms like Twitch. Our technology works simultaneously across multiple platforms, is available in multiple languages and can serve different territories with unique content as required.
Sport Buff is all about creating a unique and profound experience for sports fans who want more than just to watch.
Sportrecs
The pandemic has had a profound impact on sport Competitions were cancelled overnight and many traditional revenue streams dried up for those operating outside of the top tiers Fans were locked out of stadia for long periods and digital fan engagement accelerated Before the pandemic, only top tier sports competitions had the budget and capabilities to produce, distribute and monetise their video content globally and collect first party data from their fans Sportrecs is changing the game for federations, leagues and clubs at all levels by bringing the most complete range of video monetisation tools available for free on a revenue share basis First party data – collect data on your fans so that you can get to know them better Remote production services – connect a commentator and a director from anywhere in the world and localise your content for foreign markets Highlights creation and distribution – clip highlights during the live broadcast and publish them immediately to your social networks PPV and subscriptions – Sportrecs accepts 200 currencies! Unique sponsorship formats – monetise your video content using Sportrecs unique sponsorship formats Betting marketplace – tap into Sportrecs betting marketplace and sell direct to dozens of bookmakers Media distribution
