SPORTS INNOVATION AWARD
2023 Turkish Airlines Euroleague Final Four Referees Bodycam – MindFly
Within this agreement between Euroleague Basketball and Mindfly, an Israel based technological start-up, both companies aim to deliver first-person view immersive content. The objective is to go one step further in terms of content creation and give the fans the opportunity to enjoy conversations and interactions between players, coaches and referees as never seen before.
In line with Euroleague Basketball’s plan, targeting younger audiences who are engaged by more casual and realistic content, MindFly provides ready to publish clips, which are rapidly stabilized and auto-directed by an AI powered software. This software, is Mindfly’s main advantage comparing to their competition, as is key for creating great quality content that helps the fans follow the play without the image getting blurred.
Mindfly FPV clips routinely get up to 30X fan engagement as measured by views, likes and comments, from across the world. The clips help Pro sports teams and leagues add a huge number of followers to their social media channels. Focusing on the 2023 Turkish Airlines EuroLeague Final Four, two of the recap clips coming from the bodycams overpassed 24K engagement and were reproduced more than 333K times.
Active Teams – true digital
Active Teams is a platform designed to boost workplace performance and wellbeing by encouraging and motivating employees to lead more physically active lives. It answers some painfully poor statistics around inactivity and the sedentary lifestyle of workforces, particularly in the new, remote world. Pushing people to attain the World Health Organisations 150 minutes per week minimum and beyond.
The digital experience has been designed to bring colleagues together both physically and virtually, making fitness fun and accessible to all. It has been built using an innovative technical architecture that allows employees to use their own preferred ways of tracking but be united in one tailor made community specific to their company. With a digital experience that is designed to make the interface as easy, clear and non-technical as possible. The business is experiencing fast growth and the platform design is fuelling their ambitions and allowing them to reach and engage new people in activity across the UK. Impacting companies’ workforces with increases in activity levels of up to 625% and 132,000 miles covered in 12 months. With a strong roadmap for further development and innovation these numbers are only going in one direction.
Boats Not Bars – Fulham Reach Boat Club
The Boats Not Bars program at Fulham Reach Boat Club has achieved remarkable outcomes in transforming the lives of individuals serving prison sentences. Through rowing, we have provided opportunities for personal growth, skill development, and community connections. The positive feedback and impact results demonstrate the effectiveness of our approach in improving mental health, reducing reoffending rates, and empowering individuals to reintegrate successfully into society.
Hyderabad Black Hawks – The Hype Night – Havas Play India – Havas Media
Volleyball is one of the most practiced sports in schools. However, a lack of investment in the elite game has held it back. Prime Volleyball took the mantle to change this by introducing a nation-wide league. But the Hyderabad Black Hawks’ fans were still not volleying with the idea.
So, we had to get their attention!
Get them excited. Get them cheering by making the Hyderabad Black Hawks the most talked about team in the league.
We had to shed some light on this game. So, we decided to do the exact opposite thing.
TURN THE LIGHTS OFF!
Introducing HYPE NIGHT – A one-night showstopping volleyball experience where the game was played in the dark.
India’s First Blackout Volleyball experience. Neon balls. Neon costumes. Neon bands. A visual spectacle unlike any other. Fans were seated in a completely dark stadium, to witness the first-ever UV and LED-led showdown. The audience elevated the experience with glowing headbands and wristbands.
2000+ people attended the Hype Night event.
Instagram followers grew 400%. Impressions went up by 500k+.
The new-found passion for the game resulted in Hyderabad attracting the highest viewership across all cities, marking the beginning of a Volleyball revolution for the city.
PitchPower x Football Foundation
The Premier League, The FA and Government’s charity, the Football Foundation, has developed PitchPower, an app that will transform the quality of grass pitches across England.
90% of matches are played on grass, most of which aren’t properly maintained. 150,000 games are cancelled annually due to unplayable pitches, so millions of opportunities to play are lost.
Until now, a limited number of pitch inspections have been carried out in person, by reps with pens and clipboards, and maintenance carried out by volunteers, most of whom are men of an older demographic.
PitchPower is easy to use, hosts in-app guidance, to allow every club across the country to complete their own pitch inspections, receive expert assessment reports with maintenance recommendations and access to training and funding. It has also been rolled out to Rugby League, Rugby Union and Cricket, meaning the same great benefits for these sports too.
Over three times the number of inspections can now be completed, pitch quality with transform and 150,000 more games will be played every year.
Ticketmaster Sport
Thanks to Ticketmaster’s away digital ticketing technology where all tickets are sold and fulfilled completely digitally, this headache is now a thing of the past for clients working with Ticketmaster. Gone are the days of handling fulfilment with physical tickets and spending hours dealing with away tickets. Everything can now be digitised for clubs and fans alike.
“Something we have been waiting for, This game was so easy from a ticket office point of view. No printing, No postage and on the day no issues at all.”
Gem Olive, Head of Ticketing at Oxford United F.C. commented during the trial against Lincoln F.C.
“This has to be the way forward for selling away tickets. It saves time, money and labour while also making it easier for the supporter purchasing the tickets. There was no need to print thousands of tickets in advance, we had no duplicate tickets at all to deal with and absolutely no collections.”
Chris Brewer, Head of Media and Ticketing, Peterborough F.C
ViewLift
ViewLift partnered with a global live entertainment brand, LIV Golf Plus, to expand its content and reach in the golf streaming market. Leveraging ViewLift’s scalable platform, the brand successfully delivered live golf events and engaged audiences through unique features. The partnership resulted in a significant increase in app downloads and a high average app rating. ViewLift’s platform ensured a seamless user experience across various devices, including smart TVs, leading to a broad deployment and attracting a diverse audience. The collaboration positioned the brand as a prominent player in the live sports streaming market, paving the way for future growth and innovation.
