SPORTS INNOVATION AWARD
AiSCOUT
The greatest challenge for football clubs and scouts, is finding new players from the available worldwide pool. Traditionally, scouts attended games and watched game clips. Then Covid-19 brought football to a standstill. This highlighted the perfect opportunity to introduce analysed data of amateur football talent worldwide.
AiSCOUT, uses AI to find amateur players globally and has been found to increase scout’s access to players by 100%.
AiSCOUT is the only app enabling the participation of prospective recruits in virtual trials, allowing them to receive near real-time analysis using benchmarked data collected from R&D, and offering club automated feedback and visibility via entry into the AiSCOUT player database. Players initially complete a series of physical and technical tests to receive their National Ratings Score (NRS) and then enter Professional Club, League, National Squad and sponsor-specific trials.
In January 2021, AiSCOUT launched officially, trialling an early release on the App Store in May 2020. Currently 16,000 users and professional clubs including Chelsea, Burnley, Olympiacos and Nottingham Forest use the app to trial players.
The app’s success has been phenomenal. In May, Burnley FC announced that they had selected 28 players via their trials on the AiSCOUT platform.
England and Wales Cricket Board (ECB) – The Hundred
The Hundred’s innovation in cricket is now the yardstick by which other sporting innovations are being measured. The England and Wales Cricket Board assessed the barriers which were preventing people from getting involved in cricket and looked at ways of redesigning one format of the game for a brand new, young, diverse, online and increasingly urban audience, with each decision based on deep insight.
Every aspect of the game was reimagined, putting the audience first. In-depth research was carried out, canvassing all areas of the sport and society and with comprehensive use of focus groups to understand what the audience wanted to see from a new format of cricket.
The Hundred offered the chance to deliver a world-class combination of sport and entertainment, with an equal platform for men and women, brought through a new, digital-first approach that would excite new audiences.
Year one of The Hundred encouraged millions of new fans to watch live in stadia and on TV, as well as engaging with the competition online. This delivered significant value for the whole cricketing ecosystem, from grassroots participation through to players, venues, domestic cricket and commercial partners, providing the base of further growth of the sport in future.
Extreme E & Extreme E Studios
Extreme E is an innovative and radical new off-road racing series that showcases electric SUVs and future technologies in some of the world’s most remote and challenging environments.
The first sport to be built out of a social purpose, Extreme E utilises its platform to help promote electrification, environment and equality. Racing in locations damaged by climate change or human interference, the goal is to maximise awareness around these issues, whilst minimising the environmental impact.
Ice Hockey club «Avangard» Omsk, Russia
As many others we faced difficulties with match day activities under COVID restrictions and limited amount of fans allowed (10% out of the whole capacity. Fortunately, we figured out the way to make matchday of fans not only interesting but also unique and profitable for a club.
Our solution is made of two digital interactive actions.
First one is a quiz games at the media coub of the arena. Anyone who wants to participate in a quiz should download our official mobile app of Avangard or scan QR code from the coub and connect to the quiz.
Second solution – interactive projected on ice. We made it right after the case with NHL team’s announcer played a game of Solitaire on the ice.
Both solutions were successful among our fans, didn’t demand any equipment and big investments. We believe in it because it’s
– Simple to create. Using game creator platform
– Cheap. 100-250 $ per month
– Attractive and easy to use. Fans need only smartphones
– Fit to any attendance. Whether you have 20 or 20k fans
– Flexible. Mostly all you need is screen/surface, wi-fi and fans.
AiSCOUT
The greatest challenge for football clubs and scouts, is finding new players from the available worldwide pool. Traditionally, scouts attended games and watched game clips. Then Covid-19 brought football to a standstill. This highlighted the perfect opportunity to introduce analysed data of amateur football talent worldwide.
AiSCOUT, uses AI to find amateur players globally and has been found to increase scout’s access to players by 100%.
AiSCOUT is the only app enabling the participation of prospective recruits in virtual trials, allowing them to receive near real-time analysis using benchmarked data collected from R&D, and offering club automated feedback and visibility via entry into the AiSCOUT player database. Players initially complete a series of physical and technical tests to receive their National Ratings Score (NRS) and then enter Professional Club, League, National Squad and sponsor-specific trials.
In January 2021, AiSCOUT launched officially, trialling an early release on the App Store in May 2020. Currently 16,000 users and professional clubs including Chelsea, Burnley, Olympiacos and Nottingham Forest use the app to trial players.
The app’s success has been phenomenal. In May, Burnley FC announced that they had selected 28 players via their trials on the AiSCOUT platform.
Sportrecs
The pandemic has had a profound impact on sport Competitions were cancelled overnight and many traditional revenue streams dried up for those operating outside of the top tiers Fans were locked out of stadia for long periods and digital fan engagement accelerated Before the pandemic, only top tier sports competitions had the budget and capabilities to produce, distribute and monetise their video content globally and collect first party data from their fans Sportrecs is changing the game for federations, leagues and clubs at all levels by bringing the most complete range of video monetisation tools available for free on a revenue share basis First party data – collect data on your fans so that you can get to know them better Remote production services – connect a commentator and a director from anywhere in the world and localise your content for foreign markets Highlights creation and distribution – clip highlights during the live broadcast and publish them immediately to your social networks PPV and subscriptions – Sportrecs accepts 200 currencies! Unique sponsorship formats – monetise your video content using Sportrecs unique sponsorship formats Betting marketplace – tap into Sportrecs betting marketplace and sell direct to dozens of bookmakers Media distribution
Stadion
Stadion creates bespoke digital experiences for global sports brands such as Man City, Harlequins, PSG and Team GB, ranging from websites and apps, to OTT platforms and digital activations.
Our experience in working within the digital sports industry has highlighted a fundamental issue – Online retail for clubs and rights holders is broken.
Fans face poor experiences when trying to purchase tickets or merchandise, and rights holders have little control or oversight into how their wider digital estate is shaped or controlled. We have developed a new and innovative solution that reshapes the fan retail experience and put rights holder firmly back in control of how and where they sell to their fanbase.
OneBasket – a multi-merchant basket allowing sports fans to order and purchase products and services from any of a rights holder’s digital properties, directly within their web or app.
OneBasket aggregates products and services in to one seamless purchase journey and native checkout experience, clubs and rights holders can now upsell and cross-sell throughout the user journey and retain the fan on their own platforms. Both simplifying the whole process for the fan, but also streamlining the rights holder’s processes, ultimately driving significantly more revenue.
