Best Sports Governing Body Initiative
British Canoeing – National Go Canoeing Week
National Go Canoeing Week is an annual initiative which breaks down the barriers to participation and raises awareness of the sport.
British Canoeing looked at the reasons preventing people from getting on the water for the first time or regularly and created a solution.
An engaging and all encompassing campaign, across multimedia channels, which both engages new participants and re-engages lapsed ones. It also provides the chance for experienced paddlers to showcase their abilities.
A unique feature of the week is for the ability for all participants to contribute towards a national mileage total.
A dedicated, interactive website enhances the appeal and ease of access for members of the public to the initiative. Providing listings of activities and events and the option for people to register their participation.
The campaign and depth of data collected has enabled communication with a previously unreached audience.
Year on year growth has proved that the week is a winning formula. With everyone from Olympic stars to complete beginners taking part, this initiative really does deliver accessibility to all.
England Hockey – To become a Nation where Hockey Matters
England Hockey oversaw an historic 12 months in their ambition to become, ‘A Nation here Hockey Matters, with Great Britain’s women’s team winning their first ever Olympic gold medal. Voted by the British public as their favourite moment of the entire Rio 2016 games, the gold medal captured the nation and led to a number of further milestones, including a BBC Sports Personality of the Year nomination for Kate Richardson-Walsh, players on I’m A Celebrity Get Me Out of Here and featured on the front of national newspapers & in the pages of Vogue.
And the sport continues to thrive at grassroots, with the number of young people playing for hockey clubs up 80% since before London 2012. With the number of young girls playing the sport having almost doubled, there is huge scope for the sport to show sustained success in the years to come.
Commercially, England Hockey continue to host some of the World’s best hockey events, with the men’s and women’s Champions Trophy in front of packed houses on the Queen Elizabeth Olympic Park. With increased sponsorship interest and visibility at an historic high, hockey is at the forefront of team sport in this country.
Euroleague Basketball – Euroleague Basketball launches first ever true league in European professional Sports
In 2016 Euroleague Basketball and WME | IMG a Joint Venture that empowered the creation of a revolutionary concept in European sports, a true League of 16 clubs, all playing each other in a Round Robin format. The EuroLeague has again broke new ground by creating the first ever major professional true League in Europe.
The change in the format of the competitions was also followed by other major changes, all focusing on improving the EuroLeague experience delivered to the fans, whatever the platform.
The 10 year agreement with industry leader WME | IMG, which secured a major guaranteed investment never seen before, proved to be key to deliver the ultimate evolution of a competition that features some of the strongest brands in sports, such as Real Madrid, FC Barcelona, Fenerbahce, Galatasaray, Olympiacos, Panathinaikos, CSKA, Maccabi…
+75% in media revenues.
+40% in sponsorship revenues.
+30% in in-arena attendance.
+200% – 2000% in engagement in SM channels.
Record distribution: Games aired in 202 countries and territories.
Impact on League’s stakeholders:
Teams: advanced season-long planning.
Television partners: 8 months of continued action with local relevance.
Sponsorship: Increased touch points to reach fans.
European Tour – Access All Areas – social media campaign
In 12 months we have transformed the way fans view the European Tour through a year-long social media campaign, showcasing players in a new light, engaging new audiences and delivering more value for sponsors.
A year ago the European Tour was viewed as an official federation, administering golf tournaments, lagging behind counterparts in the US and other sports. Through our creative and engaging use of social media we have shifted the needle to be at the forefront of sports entertainment, providing world-class engaging content week in week out, taking golf to a whole new audience.
We have delivered a year-long campaign combining weekly global tournament coverage with entertaining challenges. At the season-ending event, two videos alone – ‘When Rory met Billy’ and the #MannequinChallengee produced 30 million reach, 10 million views, 9 million minutes watched, all at one event.
We have seen the largest growth rate of any of our competitors with 88% on Facebook
We have doubled social media reach year on year from 2015
Watch here – https://youtu.be/wMRw7WGomCw
International Table Tennis Federation (ITTF) – World Table Tenis Day(WTTD)
“TABLE TENNIS FOR EVERYONE, EVERWHERE” is the slogan promoted by the INTERNATIONAL TABLE TENNIS FEDERATION (ITTF) to share the joy of playing Table Tennis worldwide on APRIL 6. The WORLD TABLE TENNIS DAY (WTTD) forms part of the ITTF’s Table Tennis for ALL – Program and aims to reach most quantity of people and most quantity of different target groups and builds up on the 3 pillars POPULAR, UNIVERSAL & INCLUSIVE.
The focus of this event is on social outcomes presenting Table Tennis as a sport accessible for everyone. FEW MATERIALS AND SKILLS ARE NEEDED to play, have fun and spread positive messages among players. This is how EVENTS ARE EASILY SET UP ALL AROUND THE WORLD brining Table Tennis closer also to laypersons.
The ITTF firmly believe that table tennis is not only a matter of competition; it is also a vehicle for POSITIVE SOCIAL CHANGE, a HEALTHY WORTHWHILE USE OF LEISURE TIME and an opportunity to BRING PEOPLE TOGETHER, an excellent tool for SOCIAL INCLUSION. Table Tennis has a unique value where people from different ages, gender, skills or physical condition can play together. It is SPORT FOR LIFE and It´s FUN!