Best Match (or Game) Day Experience
Cardiff City Football Club
Whilst the enjoyment of all our fans is paramount at Cardiff City FC, we very much recognize the importance of nurturing the youngest members of our fan base towards becoming the future of the Club. To that end, a great deal of time and commitment has been directed towards the Family Stand specifically this season, with plenty of pre-match activities available to ensure a great family day out.
The match day experience for all is ever evolving at Cardiff City FC and we are constantly thinking of new ways to improve the quality of the day out we offer our fans. We know there’s more value in supporting a football club than just the ninety minutes of action on the field and aim to provide a truly enjoyable and lasting experience beyond that.
Chelsea Football Club
Chelsea are the gold standard in providing fans with the best match day experience.
The club have created a strong sense of identity at Stamford Bridge; making it a destination that home and away fans enjoy visiting.
Chelsea’s pre-match entertainment at evening matches is truly unique and has seen exceptional feedback, improved atmosphere and significant commercial returns.
Manchester City Football Club
Our match day fan experience covers five and a half hours with live post-match analysis. Our match day experience is spread throughout the Etihad campus, reaching out to our different fan groups. By constantly gaining feedback from our fans, the Club have tailored our match day experience around them.
This season Manchester City has developed and evolved our provision for supporters including:
Enhanced pre-match activities in our dedicated fan zone, City Square
Improved and extended our Blue Carpet Experience, providing unique contact between fans and the players
Introduced a new dedicated ‘City Family Day’ before every home Premier League fixture at City Football Academy – a Premier League first and attended by more than 1,000 people every event
New activities within the Family Stand for this season include ceiling flags featuring fan chants, a letterbox for junior fans to send questions to their favourite players, photo opportunities and activations, FIFA 17 competitions and a colouring-in wall.
A dedicated team of x40 enthusiastic and energetic ‘playmakers’ welcome and help fans at different touch points around the stadium. Very engaging, they hand out giveaways, run spot competitions, face paint young fans whilst helping with information and delivering key messages to our supporters.
NTT DATA / The Open
The Open is the world’s most prestigious golf tournaments in the world, providing a stage for the world’s best players to challenge for one of sport’s most iconic trophies.
With 200,000 spectators lining the fairways and ½ billion more following on TV, there’s so much analysis of every shot, highlighting the importance ‘data’ plays in the world of sport.
As an ‘Official Patron’ of The Open Championship, NTT DATA wanted to create an iconic activation to transform the on-site fan experience through immersive data-representation and innovative technology (bringing spectators closer to the action than ever before by revealing hidden trends and powerful insights on the tournament and players).
NTT DATA set out to challenge the way data had traditionally been represented in sport and to ‘bring data to life’ in a way never before seen at a golf tournament – positioning NTT DATA as pioneering this space in the minds of golf fans and NTT DATA’s corporate customers and showcasing NTT DATA’s capabilities as a global IT innovator.
The NTT DATA ‘Wall’ was unlike anything spectators had seen before at The Open – engaging with more than 100,000 fans – creating an immersive entertaining experience that complemented the live action on the course and the live TV broadcast.
For NTT DATA / The Open video please see: https://www.youtube.com/watch?v=wFV-cmgbJTw&t=15s
Premiership Rugby – The Aviva Premiership Rugby Final 2016
The Aviva Premiership Rugby Final is Britain’s biggest, most prestigious and eagerly-anticipated game in the domestic rugby calendar. In 2016, Twickenham Stadium played host to a sensational day of high-class rugby and a true celebration of the game. Following 135 games contested by the 12 best team in English rugby, the 2016 Final saw the league’s finest battle in front one of the biggest crowds to date with 76,109 in attendance, an average audience of over 192,000 in the UK and available to view in over 140 countries, in over 90 million households.
The ambition for the 2016 Final was to provide the best event experience on and off pitch, engaging fans in the stadium and around the world regardless of their team affiliation – targeting the neutral supporter and driving new fans to the season’s climax on the back of rugby’s celebration of the game in England in 2015. The Final also showcased Premiership Rugby’s long-standing commitment to grassroots rugby through our community programmes and with the support of our commercial partners allowed them to take centre stage at the Final, with hundreds of young players sampling the atmosphere, many being able to play on the hallowed turf.
Professional Darts Corporation – World Darts Championship
The William Hill World Darts Championship has grown in to one of the United Kingdom’s most iconic and eagerly-awaited sporting events.
With 72 players from over 20 countries competing for a share of £1.8m prize money, £350,000 of it to the winner, the event has a truly global reach and following as darts’ flagship event propels the sport in to the major league of sporting occasions.
Hosted at London’s famous Alexandra Palace, the World Darts Championship boasts 22 sell out sessions with over 65,000 fans in attendance and millions more watching on Sky Sports in the UK and across the world through the Professional Darts Corporation’s broadcast partners.
The party atmosphere created by the festive crowd, many in fancy dress, is renowned within sport and the combination of playing excellence from the competitors and cutting edge staging makes it a unique event.
Sepang International Circuit Sdn. Bhd. – 2016 Formula 1 PETRONAS Malaysia Grand Prix
The 18th edition of the 2016 FORMULA 1 MALAYSIA GRAND PRIX is held from 30 September to 2 October 2016, the first time it has been moved in the F1 calendar for many years. Coming right after the Singapore F1 Grand Prix, the race offers a unique double F1 treat in Southeast Asia. With an exciting cluster of events throughout the race week, including a demo run, auto carnival, fan engagement programmes with the drivers, and a spectacular post-race concert with USHER overlooking the race track, the newly redefined F1 is not to be missed!
Beyond the F1 race, families looking forward to soaking up the thrills at Sepang enjoyed improved family-friendly activities at the circuit with the X-track, showcasing motorsports-themed thrills such as drifting, rallying, go-karting, ATV rides and more for fans of all ages. The F1 Village and Game Zone provided spectators with that retail experience, while the official race activities such as the Opening Ceremony and Parade provided fans with a great exposure to Malaysian culture and as build-up to the exciting race.
The Malaysian Grand Prix was attended by more than 80,000 spectators and proves that it is more than just the race.
