Best in Sports Media
Dunsar Media – insidethegames.biz
insidethegames.biz is the world’s leading source of independent news and information about the multi-billion-dollar industry that is the Olympic Movement, breaking news as it happens, 24/7/365, covering the business, politics and bid process behind the sport.
insidethegames.biz has become a trusted source of information for members of the International Olympic Committee, Presidents of International Federations, leaders of the National Olympic Committees, consultants, sponsors and opinion-formers around the world.
Stories produced by the insidethegames.biz team are regularly quoted in leading news publications throughout the world.
A survey last December by Swiss-based consulting firm TSE revealed insidethegames.biz was the most followed news publication by Olympic organisations on Twitter. A total of 34 organisations – consisting of Olympic International Federations and other bodies, including the International Olympic Committee and the Olympic Channel – followed the insidethegames.biz Twitter account. That is 79 per cent more than followed the BBC.
This year promises to be as exciting for insidethegames.biz, the highlight of which will be the selection of the host city for the 2024 Olympic and Paralympic Games in Lima on September 13. insidethegames.biz will be providing extensive coverage in the build-up to the crucial vote and will be running a Live Blog from Peru.
Developed by football fans, for football fans, Football Whispers aims to be the world’s first and only football transfer predictor; an online portal that displays information in a user friendly dashboard, using proven data science to make sense of the gossip and solve the equation for one of the most talked about and published subjects in the world today.
A unique algorithm was developed, separating fact from predictions, social media speculation and punditry by taking transfer rumours that appear online and calculating the real likelihood of each rumour happening. Football Whispers interrogates millions of data sources across the web and social media, calculating the volume, authority and recency of those sources to determine a unique Index score.
Football Whispers’ bold objective from day one was to become the number one place for football fans to find the latest and best transfer news in the world. A year on and it is well on its way to achieving that ambition. The results speak for themselves: 25,000 app users, nearly one million visitors to the site each month and over seven million rumours processed, from which 9,000 transfers have completed and over 115,000 false positives have been identified.
InCrowd – Aston Villa FC – Official App
InCrowd built and launched the official Aston Villa FC app on both iOS and Android platforms as well a next generation mobile sponsorship platform, on time to coincide with the start of Aston Villa’s 2016/17 Sky Bet Championship season.
The app consists of multiple features and now has a a combined app store rating of 4.7/5 with over 150 five star reviews in total.
Aston Villa FanScore is also included, which now allows fans to take part in various gamification activities to win points and prizes from the club they love.
To allow connectivity to the official Aston Villa app at both Villa Park and other stadia, InCrowd’s proprietary and unrivalled connectivity boosting software, TribeHive Connect provides fans with in-app content by building a sharing network amongst others fans with the app at no extra cost.
iSportconnect.com helped to deliver original and thought-provoking news coverage across the sports business world over the past year, generating online discussions and debate on the biggest subjects of the day such as events hosting, sponsorship of events and diversity in sports business.
Through its online video channel, iSportconnect TV delivered high-profile interviews and coverage of the biggest sporting conferences over the past year in such depth that some major broadcasters could not do.
Liverpool Football Club – LFCTV Documentaries
‘Lovren: My Life As A Refugee’ is an emotional documentary in which Liverpool footballer Dejan Lovren revisits his turbulent childhood to tell the story of how he and his family fled the Bosnian War in 1992.
During the course of this 22-minute film, Lovren compares his own plight with that of modern-day refugees and delivers a series of important messages about why it’s so important to give them a chance.
Our objectives at the onset of the project were to produce something unique in terms of what our viewers would normally expect to see on LFCTV and raise awareness of what is currently a very topical subject.
Since airing for the first time in February 2017, the reaction has been overwhelming. In total, it was mentioned in 240 online articles. The Guardian labelled it ‘a remarkable piece of television’ and praised Lovren for sharing ‘jarring memories on a club’s own TV channel’. The Liverpool Echo called it ‘excellent’ while reporters from The Independent and The Telegraph praised the ‘poignant’ timing of its release.
The Olympic Channel is a multi-platform destination where fans can discover, engage and share in the power of sport and the excitement of the Olympic Games all year round. Offering original programming, news, live sports events and highlights, the Olympic Channel provides additional exposure for sports and athletes 24 hours a day, 365 days a year. The Olympic Channel was launched in August 2016 in support of the IOC’s goal, set out in Olympic Agenda 2020, of providing a new way to engage younger generations, fans and new audiences with the Olympic Movement. Founding Partners supporting the Olympic Channel are Worldwide TOP Partners Bridgestone, Toyota and Alibaba. The Olympic Channel is available worldwide via mobile apps for Android and iOS devices and at olympicchannel.com.
Sky Sports – Sky Sports Snapchat
Sky Sports Snapchat is very much aimed at trying to take the Sky Sports brand to a new platform and a new audience. Looking at the audience breakdown of Snapchat we knew we wanted to talk to a younger audience in a different way. This meant using more colour, the right types of stories, video and of course doing it in Vertical.
The most important part was to create the right team. It needed to be a team that use the platform, not just content creators but producers who understand the audience. We then spent a lot of time with our creative teams working on branding. Moving away from the traditional ‘white world’ branding was a tough sell but we managed to create a successful product.
We’ve managed to grow a loyal and sizable audience. Our channel is one of the top performers in recurring visitors and we have an average of 300k unique users per day. 41% of its users are under 17 and 77% 24 and under. In making Snapchat become such a vital part of our output, we managed to convince the Premier League to let us use our rights in the platform for the first time.