Best in Sports Media
ABB FIA Formula E Championship
Formula E has become a global brand by reinventing racing. Through breaking the conventions of the sport Formula E has created a new and distinctly younger, urban fan-base, embracing the technological zeitgeist and assembling a portfolio of partners that is the envy of the sporting world.
Formula E brings electrifying wheel-to-wheel action to city centres, racing against the backdrop of iconic skylines such as New York, Hong Kong, Paris and Rome.
Formula E continues to bloom in a digital age where traditional sports struggle. Seasons to come will see Porsche, Mercedes, BMW and Nissan join existing global manufacturer car brands on city street circuits.
The FIA Formula E Electric Street Racing Series is a brand with a purpose. We are exciting and relevant. We accelerate the adoption of domestic Electric Vehicles in a world that is ever increasingly concerned with our global environment and the future of transport and mobility.
As the broadcast arm of the ATP World Tour, ATP Media always strives to be at the forefront of exploring new opportunities to reach tennis fans, engage new audiences across the globe and maximise the exposure of the ATP World Tour.
In a fast-changing media landscape, we need to prepare and position the Tour for an increasingly digital age as a new generation of sports fans use non-traditional methods to consume content.
In 2017 we successfully implemented a new social media strategy that delivered 240 million video views, a 63% increase in fans under 24, and a staggering 357% increase in engagement across our Tennis TV social platforms.
In April 2017 along with the ATP we launched ATP Tennis Radio, a free-to-air 24/7 digital channel featuring live ball-by-ball radio commentary, on-site reporting, a weekly podcast, daily news bulletins and excusive interviews with players, coaches and legends of the game.
We also announced a landmark deal with Amazon for U.K. rights that will see every match delivered by ATP Media from 37 tournaments available to Amazon Prime Video subscribers on a live and on demand basis, making more content available across a range of devices, and bringing more flexibility to fans.
BBC Test Match Special
BBC Sport delivered a huge year of cricket in 2017 – as well as the big events like the Ashes and the Women’s Cricket World Cup, this was also the 60th anniversary of Test Match Special, one of the BBC’s most beloved programmes. Taking a cross-platform approach, we were able to bring cricket to a large audience across TV, radio and online.
The key was tailoring the content to the different platforms – in doing so we were able to target younger audiences through digital in particular – and building up women’s cricket alongside our coverage of the men’s game.
We blended the traditions of TMS with the innovation of the BBC Sport website to deliver short-form video clips, long-form audio commentary, live blogging and the best of social media – all housed in a single BBC Live page.
All this activity took place with the backdrop of the England and Wales Cricket Board awarding its broadcast rights from 2020 – a process which culminated in the return of live cricket to BBC TV for the first time in a generation.
insidethegames.biz is a political sports news website and the world’s leading source of independent news and information about the multi-billion-dollar industry that is the Olympic Movement. It breaks news as it happens, 24/7/365, covering the business, politics and bid process behind the sport.
insidethegames.biz has become the number one source of information for members of the International Olympic Committee, Presidents of International Federations, the leaders of the National Olympic Committees, consultants, sponsors and opinion-formers around the world.
Stories produced by the insidethegames.biz Bletchley-based team of six journalists are regularly quoted in leading news publications throughout the world. insidethegames.biz often breaks news that sets the day’s global sporting agenda.
On December 5, 2017, insidethegames.biz was the first news outlet in the world to report that Russia would be banned from the 2018 Winter Olympic Games in Pyeongchang because of the doping crisis. The website was read 1,114,217 times that day.
The excellence of insidethegames.biz work was recognised several times last year. The highlight was being voted “Best in Sports Media” at the inaugural Sports Business Awards ahead of the Olympic Channel.
European Tour – Access All Areas
After forging a reputation as a producer of world-class, original social media content in 2016, the European Tour set out to build upon that foundation in the 2017 Access All Areas video series campaign.
From brief, through ideation to execution and syndication, a dedicated in-house team created eight often-hilarious, always-entertaining features on a tight budget.
Ranging from agonisingly awkward, player-led pranks, to incredible feats of golfing skill, to a heart-warming surprise experience for one young fan, the campaign reached nearly 90 million people on social media alone and generated upwards of $38 million of social media value for the Tour and its commercial partners.
Aiming to showcase the sport and entertain new audiences, Access All Areas shines a light on the stars of the game – the individual competitors and personalities that make the European Tour such a special place to play golf.