Louise is CEO Fuse EMEA, a leading marketing agency within Omnicom Media Group specialising in partnerships and experiences across sport, entertainment, cause and culture.
Louise has over 17 years’ experience in sport and entertainment marketing having worked both client and agency side across 20+ markets, including Vodafone’s global portfolio which comprised of Ferrari F1, McLaren F1, Manchester United FC, David Beckham and the UEFA Champions League.
At Fuse, Louise has tripled the agency to a team of 210 regionally, servicing 10 of the top 30 brands in the world. The agency is currently retained by Google, Nissan, PepsiCo, Santander, Disney, Vodafone, Nike and Carlsberg. Fuse has negotiated over $1.1B worth of rights in the past six years for clients across the biggest platforms in the world. As a result, Fuse is becoming one of the largest and most respected agencies in the sports and entertainment marketing industry and beyond. The agency has been recognised across industry-leading awards including Cannes, the Sports Industry Awards and the UK Sponsorship Awards. Louise is a member of WACL and was named one of Ad Age’s Women to Watch Europe 2019 as well as Leaders 40 class of 2018.