Louise is CEO of Fuse, a leading marketing agency within Omnicom Media Group specialising in partnerships and experiences across sport and entertainment.
At Fuse, Louise has tripled the agency to a team of 250 across EMEA and APAC, servicing 10 of the top 30 brands in the world. The agency is currently retained by Google, Nissan, PepsiCo, HSBC, Vodafone, Royal London and Carlsberg. Fuse has negotiated over $1.1B worth of rights in the past six years for clients across the biggest platforms in the world. As a result, Fuse is becoming one of the largest and most respected agencies in the sports and entertainment marketing industry and beyond. Louise was named one of the Sports Leaders Under 40 class of 2018, on Ad Age’s Women to Watch Europe 2019, was highly commended in Management Today’s Inspiring Women in Business Awards 2020 and was included on the IPA inaugural 2020 iList of diversity and inclusion trailblazers.
Louise sits on multiple boards including Omnicom Media Group UK’s Board and the Diversity & Inclusivity Steering Committee, Omnicom’s Open Disability Committee, and a member of the purpose marketing organisation One Hundred. Louise is an active member of WACL (Women in Advertising & Communications London).
