Adrian has been Chief Executive of Badminton England since 2006 and is leading the organisation through a vision for badminton to be one of the nation’s most popular sports and to consistently win World, Olympic and Paralympic medals.
Adrian is driving a journey of modernisation and self-sustainability at Badminton England, transforming the business through technology, customer acquisition, fan engagement and organisational efficiency. He is a bold, recognised and innovative leader with proven achievement; someone who makes things happen and leads by example.
Under Adrian’s leadership, Badminton England has secured the greatest level of commercial investment in the history of the organisation, seen the Yonex All England Open Championships be included among the three badminton ‘Majors’ on the World Tour, demonstrated great vision and creativity through the launch of the first professional badminton league in the UK.
