This award is for marketing initiatives that demonstrates creativity, innovation, great execution and outstanding results.

The judges will be looking for examples of partnerships which create meaningful value for both parties. Any form of commercial partnership could qualify for this category provided it demonstrates clear ROI and creative thinking.

This award is to recognise innovation in organisations, projects or innovative ideas from individuals. It could include innovative products or services, innovation in the community, within a sporting business and more. Judges will be looking for innovation used to positively impact sport/society and long term positive impacts from the innovation.

For those promoting a specific sport, an individual club or a non-related product that wants to affiliate itself with a sport / sporting organisation – submit your best creatives to demonstrate how sport effectively engages audiences.

This award is open to law firms, accountants, architects and other professional service providers. Judges will be looking for dedication, applied knowledge and a deep understanding of the business of sport.

We live in an age of technology. Technology plus sport offers huge opportunities and huge challenges. This award will recognise technology in action in or around sport which has demonstrably positive outcomes on customer experience or commercial profitability.

Evidence should show creative programmes used to engage and interact with fans. Clear examples of success, quality and quantity of engagement should be provided along with positive feedback from fans.

This award has been created to recognise sporting organisations which are placing sustainability at the heart of their objectives and engagement. Entries will be considered from venues, event organisers, governing bodies and any other relevant organisations.

Recognising the increasing role of Marcoms agencies in sport, it will be awarded to a business offering Advertising, PR, Design, Social & Digital Media or other forms of promotional marketing. The agency can work for client sports clubs, brands or businesses working in sport.

This award has been created to recognise organisations and brands which are placing diversity at the heart of their objectives and engagement.

Entries will be considered from organisations of any size and across all sports.