2017

Arsenal Football Club – Matchday Hospitality

Arsenal Football Club sells Matchday Hospitality packages to every home fixture including games in the Premier League, UEFA Champions League and EFL Cup offering a range of packages from a meal and ticket for one, to a private SuperBox for up to 24 guests. With this season’s entry price for hospitality at £300 per person, fans can enjoy premium hospitality from two and a half hours pre-match, until up to two hours post-match, giving guests ample time to enjoy the full Arsenal experience.

Keith Prowse – The Gatsby Club – The Championships, Wimbledon

Keith Prowse is a hospitality expert with a 200+ year heritage in entertainment. The hospitality market is constantly changing and Keith Prowse is renowned for its innovation and ability to adapt to the needs of a new generation of customers.

Keith Prowse has provided official hospitality at The Championships, Wimbledon since 1982 and their hospitality offering, The Gatsby Club, provides an oasis for guests to unwind, enjoy first-class tennis and feast on exquisite food and drink.

Spacious and sleek, The Gatsby Club provides an entertaining option to impress guests at The Championships, Wimbledon with its super-styled French-led design. Guests can relax in the stunning restaurant whilst enjoying a three course a la carte menu, designed by world-class chefs Albert, Michel and Emily Roux. In 2016, a range of drinks and cocktails were developed by specialist bar tenders and an expert was available to offer whisky and cigar pairings.

With a great location – The Gatsby Club is only a short stroll away from the main event – and an array of food, drink and entertainment on offer in luxurious surroundings, The Gatsby Club has become a revered hospitality experience at The Championships, Wimbledon.

Lord’s Cricket Ground – Captains’ Lounge Hospitality package

Lord’s Cricket Ground, St John’s Wood, is universally recognised as the ‘Home of Cricket’. Owned by Marylebone Cricket Club (MCC), it has been based in its central London location since 1814.
Lord’s is known for seamlessly blending its rich history with modern world-class facilities

Our entry for this award is the Captains’ Lounge Hospitality package, which was open during the England v. Pakistan Investec Test (14th – 17th July 2016).

The Captains’ Lounge offers an intimate dining experience with just 160 places available in total, split over the restaurant and two outdoor terraces. A private entrance into the venue from St John’s Wood Road means that guests will beat the queue whatever time they arrive.

Breakfast, a four-course à la carte lunch and afternoon tea plus a complimentary bar are all included and the menu, designed by our in-house team, offers maximum flexibility for guests with a choice of dishes, which are chosen on the day.

Lord’s Hospitality video is available to view at: https://www.lords.org/fixtures/hospitality/guide-to-lords-hospitality/

Manchester City Football Club

Manchester City Football Club continues to honour its commitment of bringing the best and most accessible hospitality offerings to its supporters. Never before seen in the Premier League, our Access all Areas initiative allows supporters to get closer to the action than ever before, with an exclusive look into the business operations of Manchester City on a matchday. Whilst the all-new Legends Suite invites fans to enjoy the game in fine surroundings and the company of Club Legends from years gone by.

Two new premium seating options, 93:20 and Joe’s, were also introduced for the 2015/16 season to offer a hybrid hospitality/general admission option for those looking for a slightly more superior, yet traditional, matchday experience.

These immersive and innovative additions to the already extensive list of hospitality options and unique experience concept boxes on offer at the Etihad Stadium simply showcase Manchester City’s dedication to catering to the desire and requirements of each and every matchday attendee.

Sponsored by

adi.tv & Supponor

Augmented reality perimeter technology is the next great revenue opportunity in sport. The ability to create multiple broadcast feeds, featuring different brand messages overlaid on perimeter LED displays during an event changes the way brands can interact with international audiences and unlocks huge new revenue opportunities for clubs and venues.

Virtual-Hybrid is a breakthrough technology combining ADI’s digiBOARD perimeter LED solution – used by 15 of the 20 English Premier League football clubs – with Supponor’s virtual replacement technology, which currently features in Spain’s La Liga, and is the only virtual replacement solution that is reliably proven in broadcast.

The new ‘Virtual-Hybrid’ digiBOARD system is the first solution of its kind to successfully combine the two industry leading technologies. The first system of its kind has been installed at Watford Football Club’s Vicarage Road stadium in 2016.
The solution makes it possible for sports clubs and venues to significantly increase revenue by commercialising the same perimeter media space multiple times over by changing the branding seen on the display by audiences watching in different territories whilst maintaining a dynamic LED experience for fans in the stadium.

CFC Express

Chelsea proved themselves to be at the forefront of innovation by becoming the first club to introduce a dedicated match day catering app, CFC Express, to the UK sports market.

The CFC Express catering app allows supporters to pre-order food and drink up to 48 hours before match day, ensuring shorter queues and offering fantastic discounts on food and drink.

The app also provides the largest selection of retail food and drink in comparison to any UK football club, including meat pies, burgers, choice of vegetarian, halal approved, gluten free and dairy free options; as well as ciders, ales, fine wines, spirits and even Champagnes.

Football Whispers

Developed by football fans, for football fans, Football Whispers aims to be the world’s first and only football transfer predictor; an online portal that displays information in a user friendly dashboard, using proven data science to make sense of the gossip and solve the equation for one of the most talked about and published subjects in the world today.

A unique algorithm was developed, separating fact from predictions, social media speculation and punditry by taking transfer rumours that appear online and calculating the real likelihood of each rumour happening. Football Whispers interrogates millions of data sources across the web and social media, calculating the volume, authority and recency of those sources to determine a unique Index score.

Football Whispers’ bold objective from day one was to become the number one place for football fans to find the latest and best transfer news in the world. A year on and it is well on its way to achieving that ambition. The results speak for themselves: 25,000 app users, nearly one million visitors to the site each month and over seven million rumours processed, from which 9,000 transfers have completed and over 115,000 false positives have been identified.

Kick It Out – Updated Reporting Application

Kick It Out is football’s equality and inclusion organisation. The charity organisation is core funded by The FA, the PFA, Premier League and the English Football League.

The organisation has raised awareness of and challenged discrimination across the professional, non-league and grassroots levels of the game for over 20 years. With the support of English football authorities, the organisation has been able to help clubs become a more inclusive and welcoming place for supporters from all backgrounds.

Through the development of the Kick It Out reporting app, individuals can report any incident of discrimination that takes place within football, across all levels of the game.

This innovative app, which launched its second version in August 2015, has focused on gathering more conclusive evidence for investigations with new functionality allowing media to supplement incident reports.

The updated version of the app also allows complainants to shield their identifying information from professional clubs and the football authorities by selecting the ‘remain anonymous’ option contained within the reporting form.

This initiative has been supported across football and beyond, with the app providing football the opportunity to eradicate discrimination from the game.

Peak UK – Racer ST

Peak UK is a world leading canoeing and kayaking manufacturer. In 2016, in collaboration with British Canoeing, the English Institute of Sport and UK Sport, they created one of the most innovative paddle sport garments in a generation. Taking the world of slalom canoeing by storm, their ground breaking Racer ST garment revised the traditional outlook of the mandatory personal flotation device. Redistributing buoyancy to create a single streamline garment, Peak UK created a product that can be truly considered as a performance enhancing piece of equipment.

A highly confidential, four-year plan culminated in Joe Clarke winning Team GB’s first ever canoe slalom K1 gold medal and C2 pair, David Florence and Richard Hounslow, securing silver at the Rio 2016 Olympic Games.

STATSports

STATSports was founded by Alan Clarke and Sean O’Connor in 2008 and has since changed the way sport is analysed, coached and viewed, by combining cutting edge technology and sports science.

We provide the world’s leading performance monitoring devices for elite sports teams. Our devices are worn by athletes during training sessions and in matches to collect intricate data on their performance and physical well-being. This allows managers and coaches to make decisions to adjust player or team workloads based on the data provided by our Viper system.

Originally based in Ireland, STATSports now has over 30 full-time employees and count hundreds of the world’s leading sporting organisations as clients including: 15/20 Premier League teams such as Manchester United, Manchester City, Arsenal as well as FC Barcelona, Juventus, English FA, FAI, RFU and the IRFU.

STATSports expanded to North America in 2014 and opened our American Headquarters in Chicago in 2015. We have since signed deals with over 30 teams across the NFL, NBA and MLS with teams including: Carolina Panthers, Cincinnati Bengals, Chicago Bulls and LA Galaxy.

StreamAMG – StreamMP

StreamAMG’s platforms allow for the commercialisation of online video content, via Stream Media Platform (StreamMP) and its associated payment & subscription management service, offers an end to end turnkey solution for rights holders and publishers in sport to monetise content.

Online video content will sit comfortably embedded within the right’s holders websites, with targeted advertising, pay per view or subscription models all supported to allow absolute control of monetisation options. Branded players and watermarks ensure that your content matches with the rest of your online presence, while in-depth analytical tools mean that you have all the information about your audiences at the tips of your fingers.

Focusing on delivering bespoke solutions, our experts deal with production, signal acquisition, project management and are able to integrate with existing systems and CMS. Our applications are technically excellent and connected to a global CDN. StreamAMG has a huge client list of businesses within the sports sector using our products, ranging from Liverpool FC, Manchester United FC, English Football League, the Professional Darts Corporation, the Open Championship and many more.

We pride ourselves in offering innovative solutions which maximise commercial returns on your content and have been doing so for 15 years strong.

Tottenham Hotspur Football Club – Stadium Project Virtual Reality Suite

Tottenham Hotspur’s Stadium Project Virtual Reality Suite (SPVRS) uses the cutting edge technology of Virtual and Augmented Reality to showcase premium packages at its new stadium, set to open in 2018, to potential customers. The technology is not only impressive but also supports vital parts of the sales process.

The SPVRS experience helps the customer truly visualise the premium areas of the new stadium before it is built within a fully immersive dome, where they watch an exhilarating short film before ‘walking’ around the virtual facilities using a gaming controller. Oculus Rift are used to showcase the premium areas in more detail, as well as the seat views around the stadium.

The SPVRS officially launched on 20 January 2017. More than 2,000 customers have visited and the number of the Club’s Executive Members has already doubled compared to White Hart Lane.

Sponsored by

Cardiff City Football Club

Whilst the enjoyment of all our fans is paramount at Cardiff City FC, we very much recognize the importance of nurturing the youngest members of our fan base towards becoming the future of the Club. To that end, a great deal of time and commitment has been directed towards the Family Stand specifically this season, with plenty of pre-match activities available to ensure a great family day out.

The match day experience for all is ever evolving at Cardiff City FC and we are constantly thinking of new ways to improve the quality of the day out we offer our fans. We know there’s more value in supporting a football club than just the ninety minutes of action on the field and aim to provide a truly enjoyable and lasting experience beyond that.

Chelsea Football Club

Chelsea are the gold standard in providing fans with the best match day experience.
The club have created a strong sense of identity at Stamford Bridge; making it a destination that home and away fans enjoy visiting.

Chelsea’s pre-match entertainment at evening matches is truly unique and has seen exceptional feedback, improved atmosphere and significant commercial returns.

Manchester City Football Club

Our match day fan experience covers five and a half hours with live post-match analysis. Our match day experience is spread throughout the Etihad campus, reaching out to our different fan groups. By constantly gaining feedback from our fans, the Club have tailored our match day experience around them.

This season Manchester City has developed and evolved our provision for supporters including:

Enhanced pre-match activities in our dedicated fan zone, City Square
Improved and extended our Blue Carpet Experience, providing unique contact between fans and the players
Introduced a new dedicated ‘City Family Day’ before every home Premier League fixture at City Football Academy – a Premier League first and attended by more than 1,000 people every event
New activities within the Family Stand for this season include ceiling flags featuring fan chants, a letterbox for junior fans to send questions to their favourite players, photo opportunities and activations, FIFA 17 competitions and a colouring-in wall.
A dedicated team of x40 enthusiastic and energetic ‘playmakers’ welcome and help fans at different touch points around the stadium. Very engaging, they hand out giveaways, run spot competitions, face paint young fans whilst helping with information and delivering key messages to our supporters.

NTT DATA / The Open

The Open is the world’s most prestigious golf tournaments in the world, providing a stage for the world’s best players to challenge for one of sport’s most iconic trophies.

With 200,000 spectators lining the fairways and ½ billion more following on TV, there’s so much analysis of every shot, highlighting the importance ‘data’ plays in the world of sport.

As an ‘Official Patron’ of The Open Championship, NTT DATA wanted to create an iconic activation to transform the on-site fan experience through immersive data-representation and innovative technology (bringing spectators closer to the action than ever before by revealing hidden trends and powerful insights on the tournament and players).

NTT DATA set out to challenge the way data had traditionally been represented in sport and to ‘bring data to life’ in a way never before seen at a golf tournament – positioning NTT DATA as pioneering this space in the minds of golf fans and NTT DATA’s corporate customers and showcasing NTT DATA’s capabilities as a global IT innovator.

The NTT DATA ‘Wall’ was unlike anything spectators had seen before at The Open – engaging with more than 100,000 fans – creating an immersive entertaining experience that complemented the live action on the course and the live TV broadcast.

For NTT DATA / The Open video please see: https://www.youtube.com/watch?v=wFV-cmgbJTw&t=15s

Premiership Rugby – The Aviva Premiership Rugby Final 2016

The Aviva Premiership Rugby Final is Britain’s biggest, most prestigious and eagerly-anticipated game in the domestic rugby calendar. In 2016, Twickenham Stadium played host to a sensational day of high-class rugby and a true celebration of the game. Following 135 games contested by the 12 best team in English rugby, the 2016 Final saw the league’s finest battle in front one of the biggest crowds to date with 76,109 in attendance, an average audience of over 192,000 in the UK and available to view in over 140 countries, in over 90 million households.

The ambition for the 2016 Final was to provide the best event experience on and off pitch, engaging fans in the stadium and around the world regardless of their team affiliation – targeting the neutral supporter and driving new fans to the season’s climax on the back of rugby’s celebration of the game in England in 2015. The Final also showcased Premiership Rugby’s long-standing commitment to grassroots rugby through our community programmes and with the support of our commercial partners allowed them to take centre stage at the Final, with hundreds of young players sampling the atmosphere, many being able to play on the hallowed turf.

Professional Darts Corporation – World Darts Championship

The William Hill World Darts Championship has grown in to one of the United Kingdom’s most iconic and eagerly-awaited sporting events.

With 72 players from over 20 countries competing for a share of £1.8m prize money, £350,000 of it to the winner, the event has a truly global reach and following as darts’ flagship event propels the sport in to the major league of sporting occasions.

Hosted at London’s famous Alexandra Palace, the World Darts Championship boasts 22 sell out sessions with over 65,000 fans in attendance and millions more watching on Sky Sports in the UK and across the world through the Professional Darts Corporation’s broadcast partners.

The party atmosphere created by the festive crowd, many in fancy dress, is renowned within sport and the combination of playing excellence from the competitors and cutting edge staging makes it a unique event.

Sepang International Circuit Sdn. Bhd. – 2016 Formula 1 PETRONAS Malaysia Grand Prix

The 18th edition of the 2016 FORMULA 1 MALAYSIA GRAND PRIX is held from 30 September to 2 October 2016, the first time it has been moved in the F1 calendar for many years. Coming right after the Singapore F1 Grand Prix, the race offers a unique double F1 treat in Southeast Asia. With an exciting cluster of events throughout the race week, including a demo run, auto carnival, fan engagement programmes with the drivers, and a spectacular post-race concert with USHER overlooking the race track, the newly redefined F1 is not to be missed!

Beyond the F1 race, families looking forward to soaking up the thrills at Sepang enjoyed improved family-friendly activities at the circuit with the X-track, showcasing motorsports-themed thrills such as drifting, rallying, go-karting, ATV rides and more for fans of all ages. The F1 Village and Game Zone provided spectators with that retail experience, while the official race activities such as the Opening Ceremony and Parade provided fans with a great exposure to Malaysian culture and as build-up to the exciting race.

The Malaysian Grand Prix was attended by more than 80,000 spectators and proves that it is more than just the race.

Dunsar Media – insidethegames.biz

insidethegames.biz is the world’s leading source of independent news and information about the multi-billion-dollar industry that is the Olympic Movement, breaking news as it happens, 24/7/365, covering the business, politics and bid process behind the sport.

insidethegames.biz has become a trusted source of information for members of the International Olympic Committee, Presidents of International Federations, leaders of the National Olympic Committees, consultants, sponsors and opinion-formers around the world.

Stories produced by the insidethegames.biz team are regularly quoted in leading news publications throughout the world.

A survey last December by Swiss-based consulting firm TSE revealed insidethegames.biz was the most followed news publication by Olympic organisations on Twitter. A total of 34 organisations – consisting of Olympic International Federations and other bodies, including the International Olympic Committee and the Olympic Channel – followed the insidethegames.biz Twitter account. That is 79 per cent more than followed the BBC.

This year promises to be as exciting for insidethegames.biz, the highlight of which will be the selection of the host city for the 2024 Olympic and Paralympic Games in Lima on September 13. insidethegames.biz will be providing extensive coverage in the build-up to the crucial vote and will be running a Live Blog from Peru.

Football Whispers

Developed by football fans, for football fans, Football Whispers aims to be the world’s first and only football transfer predictor; an online portal that displays information in a user friendly dashboard, using proven data science to make sense of the gossip and solve the equation for one of the most talked about and published subjects in the world today.

A unique algorithm was developed, separating fact from predictions, social media speculation and punditry by taking transfer rumours that appear online and calculating the real likelihood of each rumour happening. Football Whispers interrogates millions of data sources across the web and social media, calculating the volume, authority and recency of those sources to determine a unique Index score.

Football Whispers’ bold objective from day one was to become the number one place for football fans to find the latest and best transfer news in the world. A year on and it is well on its way to achieving that ambition. The results speak for themselves: 25,000 app users, nearly one million visitors to the site each month and over seven million rumours processed, from which 9,000 transfers have completed and over 115,000 false positives have been identified.

InCrowd – Aston Villa FC – Official App

InCrowd built and launched the official Aston Villa FC app on both iOS and Android platforms as well a next generation mobile sponsorship platform, on time to coincide with the start of Aston Villa’s 2016/17 Sky Bet Championship season.

The app consists of multiple features and now has a a combined app store rating of 4.7/5 with over 150 five star reviews in total.

Aston Villa FanScore is also included, which now allows fans to take part in various gamification activities to win points and prizes from the club they love.

To allow connectivity to the official Aston Villa app at both Villa Park and other stadia, InCrowd’s proprietary and unrivalled connectivity boosting software, TribeHive Connect provides fans with in-app content by building a sharing network amongst others fans with the app at no extra cost.

iSportconnect

iSportconnect.com helped to deliver original and thought-provoking news coverage across the sports business world over the past year, generating online discussions and debate on the biggest subjects of the day such as events hosting, sponsorship of events and diversity in sports business.

Through its online video channel, iSportconnect TV delivered high-profile interviews and coverage of the biggest sporting conferences over the past year in such depth that some major broadcasters could not do.

Liverpool Football Club – LFCTV Documentaries

‘Lovren: My Life As A Refugee’ is an emotional documentary in which Liverpool footballer Dejan Lovren revisits his turbulent childhood to tell the story of how he and his family fled the Bosnian War in 1992.

During the course of this 22-minute film, Lovren compares his own plight with that of modern-day refugees and delivers a series of important messages about why it’s so important to give them a chance.

Our objectives at the onset of the project were to produce something unique in terms of what our viewers would normally expect to see on LFCTV and raise awareness of what is currently a very topical subject.

Since airing for the first time in February 2017, the reaction has been overwhelming. In total, it was mentioned in 240 online articles. The Guardian labelled it ‘a remarkable piece of television’ and praised Lovren for sharing ‘jarring memories on a club’s own TV channel’. The Liverpool Echo called it ‘excellent’ while reporters from The Independent and The Telegraph praised the ‘poignant’ timing of its release.

http://www.liverpoolfc.com/video/catch-up-tv/cutv-features-documentaries?_ga=1.225144920.351367680.1438682613#28665

Olympic Channel

The Olympic Channel is a multi-platform destination where fans can discover, engage and share in the power of sport and the excitement of the Olympic Games all year round. Offering original programming, news, live sports events and highlights, the Olympic Channel provides additional exposure for sports and athletes 24 hours a day, 365 days a year. The Olympic Channel was launched in August 2016 in support of the IOC’s goal, set out in Olympic Agenda 2020, of providing a new way to engage younger generations, fans and new audiences with the Olympic Movement. Founding Partners supporting the Olympic Channel are Worldwide TOP Partners Bridgestone, Toyota and Alibaba. The Olympic Channel is available worldwide via mobile apps for Android and iOS devices and at olympicchannel.com.

Sky Sports – Sky Sports Snapchat

Sky Sports Snapchat is very much aimed at trying to take the Sky Sports brand to a new platform and a new audience. Looking at the audience breakdown of Snapchat we knew we wanted to talk to a younger audience in a different way. This meant using more colour, the right types of stories, video and of course doing it in Vertical.

The most important part was to create the right team. It needed to be a team that use the platform, not just content creators but producers who understand the audience. We then spent a lot of time with our creative teams working on branding. Moving away from the traditional ‘white world’ branding was a tough sell but we managed to create a successful product.

We’ve managed to grow a loyal and sizable audience. Our channel is one of the top performers in recurring visitors and we have an average of 300k unique users per day. 41% of its users are under 17 and 77% 24 and under. In making Snapchat become such a vital part of our output, we managed to convince the Premier League to let us use our rights in the platform for the first time.

Best Mass Participation Event