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Sports Business Awards

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2020 Winners

Best Operations Team

Winner:Chelsea Football Club Marketing & Events

Silver:Cheltenham Racecourse – The Jockey Club

Bronze:Spartan UK and Ireland

  • Chelsea Football Club Marketing & Events
  • Cheltenham Racecourse – The Jockey Club
  • Cricket Team – CSM Live
  • Operations Department – Harlequin Football Club
  • Spartan UK and Ireland
  • The 2019 Solheim Cup Project Team – VisitScotland/EventScotland
  • World Darts Championship – Professional Darts Corporation
Read More

Best Brand Activation Involving Sport

Winner:Countdown to the World’s Greatest Cricket Celebration – Cricket World Cup 2019

Silver:PlayStation F.C Final – Sony Interactive Entertainment

Bronze:Leeds United & Deliveroo Partnership

  • 160over90 for OPPO: Be A Shotmaker Campaign 
  • Countdown to the World’s Greatest Cricket Celebration – Cricket World Cup 2019
  • EA SPORTS FIFA 20 World Premiere - 160over90
  • HSBC Golf Zone at the 148th Open Championship – 160over90
  • Leeds United & Deliveroo Partnership
  • Norwich City & Visit Tampa Bay 
  • PlayStation F.C Final – Sony Interactive Entertainment
  • The eToro Fan Financial Statement – eToro
Read More

Best Club CSR or Community Scheme

Winner:West Ham United Football Club

Silver:Albion in the Community

Bronze:Saints Foundation 

  • Albion in the Community
  • Everton in the Community – The People’s Place 
  • Leicester City in the Community
  • Saints Foundation 
  • Slum Ping Pong – International Table Tennis Federation (ITTF) Foundation
  • West Ham United Football Club
Read More

Best in Sports Media

Winner:Sky Sports Racing – At The Races

Silver:LFC Media – Liverpool Football Club

Bronze:Formula E – Season 5 – FETV

  • DAZN
  • Formula E – Season 5 – FETV
  • Goodwood Festival of Speed 2019 – Aurora Media Worldwide
  • LFC Media – Liverpool Football Club
  • RamsTV – Derby County Football Club
  • Sky Sports Racing – At The Races
Read More

Best Sports Charity (or best use of sport by a charity)

Winner:The Royal British Legion

Silver:Lord's Taverners

Bronze:Youth Sport Trust

  • Everton in the Community
  • Lord's Taverners
  • Rackets Cubed
  • The Children’s Hospital Charity
  • The Royal British Legion
  • Youth Sport Trust
Read More

Best Fan Engagement Programme

Winner:Countdown to the World’s Greatest Cricket Celebration – Cricket World Cup 2019

Silver:USM supports Tackling the Blues – Everton Football Club

Bronze:Tennis TV – ATP Media

  • Countdown to the World’s Greatest Cricket Celebration – Cricket World Cup 2019
  • NTT DATA & The Open
  • One Hotspur - Tottenham Hotspur's membership programme
  • Tennis TV – ATP Media
  • United As One – Newcastle United Football Club
  • USM supports Tackling the Blues – Everton Football Club
Read More

Best Non-Match (or Game) Day use of Venue

Winner:UCFB - Wembley Stadium, Etihad Stadium, Mercedes-Benz Stadium, New York Red Bull Arena, MCG and BMO Field

Silver:Twickenham Stadium – Spartan UK and Ireland

Bronze:Stamford Bridge – Chelsea Football Club

  • Ashton Gate Stadium – Ashton Gate/Bristol Sport
  • Cheltenham Racecourse – The Jockey Club
  • Leeds United Centenary Pavilion – Leeds United Football Club
  • Twickenham Stadium – Spartan UK and Ireland
  • Stamford Bridge – Chelsea Football Club
  • Wembley Stadium, Etihad Stadium, Mercedes-Benz Stadium, New York Red Bull Arena, MCG and BMO Field – UCFB
Read More

Best Professional Services in Sport

Winner:DB Living

Silver:KSS

Bronze:Jockey Club Services

  • DB Living
  • Everton Football Club
  • Fladgate LLP
  • Jockey Club Services
  • KSS
  • Oakwell Sports Advisory
Read More

Agency of the Year

Winner:Fifty Digital

Silver:Aurora Media Worldwide

Bronze:160over90

  • 160over90
  • Aurora Media Worldwide
  • Ear to the Ground
  • Fifty Digital
  • JTA DESIGN
  • Other Media
Read More

Best Sports Club / Sports Event Hospitality

Winner:Hospitality at The Championships, Wimbledon – Keith Prowse

Silver:Ascot Racecourse

Bronze:Rugby World Cup 2019 Official Hospitality Programme – Sports Travel & Hospitality Group (STH)

  • Arsenal Football Club
  • Ascot Racecourse
  • Aston Martin Red Bull Racing – Paddock Club Hospitality
  • Emirates Old Trafford
  • Hospitality at The Championships, Wimbledon – Keith Prowse
  • Rugby World Cup 2019 Official Hospitality Programme – Sports Travel & Hospitality Group (STH)
  • The Dugout at Brighton & Hove Albion – Brighton & Hove Albion Football Club
Read More

Sports Tech of the Year – for Sport and in Sport

Winner:Beyond Sports

Silver:Formula 1 & Yonder

Bronze:On The Ball Global

  • Beyond Sports
  • Flamingo
  • Formula 1 & Goodform
  • Formula 1 & Meshh Sensor Technology
  • Formula 1 & Yonder
  • On The Ball Global
  • PayPal UK and Cake
  • PlayerMaker
  • Red Light Rising
Read More

Best Business Serving Sport

Winner:Jockey Club Services

Silver:Trivandi

Bronze:The Sports Presentation Company

  • Formula 1
  • Jockey Club Services
  • Little Kickers
  • MediaCom Sport & Entertainment
  • PlayerMaker
  • StreamAMG
  • The Sports Presentation Company
  • Trivandi
Read More

Best Sports Governing Body Initiative

Winner:Swim England - Disney Inspired Family Fun Swim Sessions 

Silver:Project Rugby – Premiership Rugby

Bronze:ITTF Parkinson’s World Table Tennis Championships – International Table Tennis Federation (ITTF) Foundation

  • Big Stadium Hockey – England Hockey
  • ITTF Parkinson’s World Table Tennis Championships – International Table Tennis Federation (ITTF) Foundation
  • Project Rugby – Premiership Rugby
  • Swim England - Disney Inspired Family Fun Swim Sessions 
  • The Football Association 
  • World Sailing 
Read More

Sports Diversity Award

Winner:Ready Steady Active

Silver:Everton Football Club

Bronze:The 2019 Solheim Cup – VisitScotland/EventScotland

  • Brighton & Hove Albion Football Club v homophobia
  • British Martial Arts & Boxing Association
  • Everton Football Club
  • Leicester City Football Club
  • Project Rugby – Premiership Rugby
  • Rangers Charity Foundation
  • Ready Steady Active
  • The 2019 Solheim Cup – VisitScotland/EventScotland
Read More

Sports Innovation Award

Winner:Big Stadium Hockey – England Hockey

Silver:Pixellot AI-Automation

Bronze:PlayerMaker

  • Big Stadium Hockey – England Hockey
  • Eleven Sports
  • Extreme E
  • Pixellot AI-Automation – Pixellot
  • PlayerMaker
  • Prospect Digital & FAW Trust
  • Premiership Rugby/Hawk-Eye Innovations
  • The NFL Academy – NFL
Read More

Sustainability in Sport Award

Winner:The Football Association - Wembley Stadium

Silver:Helsinki International Horse Show – International Equestrian Federation (FEI)

Bronze:Arsenal Football Club

  • Arsenal Football Club
  • Formula E
  • Helsinki International Horse Show – International Equestrian Federation (FEI)
  • SAILGP – Powered by NatureTM
  • The Football Association - Wembley Stadium
  • World Sailing
Read More

Best Sports Event of the Year

Winner:Rugby World Cup – Japan 2019 – World Rugby

Silver:Vitality Netball World Cup 2019 – International Netball Federation / England Netball

Bronze:World Darts Championship – Professional Darts Corporation

  • 2019 NFL London Game – Raiders VS Bears – NFL
  • Big Game 12 – Harlequin Football Club
  • Dubai Duty Free Tennis Championships
  • India vs Pakistan, ICC Cricket World Cup – Lancashire Cricket, Emirates Old Trafford
  • Obstacle Course Racing – Spartan UK and Ireland
  • ONE : CENTURY – ONE Championship
  • Rugby World Cup – Japan 2019 – World Rugby
  • The 2019 Solheim Cup – VisitScotland/EventScotland
  • Vitality Netball World Cup 2019 – International Netball Federation / England Netball
  • World Darts Championship – Professional Darts Corporation
Read More

CORONAVIRUS INNOVATION AWARD: PROTECTION

Winner:UK Active

Silver:Lancashire Cricket

Bronze:Everton Family – Everton Football Club

  • EVENT360
  • Everton Family – Everton Football Club
  • Imagineear's SafeSpace at Arsenal Football Club's Emirates Stadium Tour
  • Lancashire Cricket
  • Professional Darts Corporation
  • UK Active
Read More

CORONAVIRUS INNOVATION AWARD: COMMUNICATION

Winner:Professional Darts Corporation

Silver:Everton Family – Everton Football Club

Bronze:Distributed Timekeeping by Swiss Timing

  • ATP #TennisAtHome
  • Distributed Timekeeping by Swiss Timing
  • EFL and Mind - 'Inside the Mind of'
  • Everton Family – Everton Football Club
  • ITTF Foundation
  • Manchester United
  • Midea Home Challenge and Manchester City
  • Professional Darts Corporation
  • Standard Chartered Tweet Victory for Liverpool FC
  • West Ham United and Experience Kissimmee
Read More

CORONAVIRUS INNOVATION AWARD: COMPASSION

Winner:Saints As One - Southampton FC and Saints Foundation

Silver:Manchester United FC & Manchester United Foundation

Bronze:Manchester City FC - Covid-19 Response

  • Blue Family – Everton Football Club and Everton in the Community
  • Bristol Rovers Football Club
  • ITTF Foundation
  • Manchester City FC - Covid-19 response
  • Manchester United FC & Manchester United Foundation
  • Norwich City Football Club/Community Sports Foundation Covid-19 Committee
  • Preston North End
  • QPR FC
  • Saints As One - Southampton FC and Saints Foundation
Read More

2020 WINNERS REVEALED

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2020 WINNERS
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