Best Sports Club / Sports Event Hospitality
Aston Martin Red Bull Racing’s Paddock Club
No sport excites the senses quite like Formula 1. A world where big business collides with intense sporting competition and high-tech innovation meets high-end glamour. Nowhere brings these elements together in a more alluring and exciting way than our spectacular Aston Martin Red Bull Racing Experience.
All guests of the Team get to feel the energy of a grand prix race weekend first-hand by following each and every key moment of action and gain fascinating insights into how the Aston Martin Red Bull Racing Formula 1 car is fine-tuned by our team of engineers. They are also given exclusive access to a wealth of data and live team radio transmissions, as well as receive deep-dive inserts into the inner workings of the world’s fastest sport from key Aston Martin Red Bull Racing personalities.
No other team gets guests this close to the world of Formula 1. We take them beyond the grandstands and put them at the centre of one of the world’s most enthralling sports. All of our guests become part of our team and enjoy what is truly an unforgettable experience.
Dial Square – Arsenal Football Club
The refurbishment of Dial Square at the end of last season has been a huge success for Arsenal Football Club.
At the end of the 2017/18 Season, Dial Square underwent a major refurbishment, turning it into an informal space with an industrial spirit. Dial Square now centres around a social courtyard area, inviting fans to arrive early on a matchday and immerse themselves with the pre-match build up, whilst tucking into culinary favourites, including home-made pizzas fresh from a specialist pizza oven, as well as succulent marinated chicken from the Rotisserie.
The refurbishment has introduced a cobble floor which acknowledges the original Dial Square courtyard in Woolwich. Silver Birch trees stand tall at 4.5m high, allowing fans to feel the essence of nature within the space. The original Dial Square sundial has also been replicated in a 4mx4m mosaic tile at the entrance.
The fans enjoyment of the upgraded facility and offering has been echoed by the increase of sales by approx. 108% on previous years. The refurbishment has also allowed Arsenal to evolve its hospitality areas on Club Level, adding more choice and value for fans every matchday.
England Rugby Hospitality – Twickenham Experience Limited
To create a consistently outstanding hospitality experience and to increase the funds available to invest in the game of rugby, the RFU developed Twickenham’s East Stand and brought all official hospitality within the stadium in November 2018. With this change came a new business, England Rugby Hospitality, to provide hospitality clients with an in-house team who have an in depth knowledge of rugby and the on-site facilities and can act as a single point of contact from initial enquiry through to the match day experience.
We had two key goals in bringing all official hospitality within the stadium. Firstly, the Good For Rugby initiative which sought to maximise the income from hospitality that could be channelled by the RFU back into the sport. The RFU invests all profits into the game of rugby at all levels. Secondly, to provide an elevated and seamless customer experience both on game day and through the process of purchasing hospitality.
The East Stand facilities opened with great successes in November 2018 and has since welcomed thousands of guests over the course of five international matches. The feedback has been overwhelmingly positive and we look forward to welcoming people back over the years to come.
Lord’s Hospitality – Marylebone Cricket Club
Lord’s offers a range of premium seating match day hospitality packages and private box hire, for guests to enjoy world-class cuisine, exceptional customer service and an unforgettable experience.
At Lord’s, our ethos is to always exceed customer expectations. The hospitality team work constantly to ensure a memorable and smooth experience for every visitor, from the initial booking enquiry to when they leave the ground at the end of the match day.
The high quality of staff at Lord’s is an integral element of the excellent customer service, with in-house training provided to deliver a knowledgeable and motivated workforce.
The exceptional menus are created on-site by award winning chefs and are made from fresh and seasonal produce. Exquisite wines are chosen to compliment the menus, creating an outstanding dining experience for the guests and a truly memorable day at the Home of Cricket.
Newmarket – The Moët & Chandon Dining Experience
The Cheltenham Club – Cheltenham Racecourse
The height of hospitality and fine dining mixed with all the action from the world-renowned home of jump racing, The Cheltenham Club was a concept not seen before at Cheltenham Racecourse before its inception in 2015. But now, after just over three years in existence, The Cheltenham Club has not only gone from strength to strength, but has exceeded expectations year on year. The magnificent room of The Cheltenham Club stretches the whole way across the top of the grandstand and features a stunning glass rotunda overlooking the famous Cheltenham paddock and Winner’s Enclosure. Members of The Cheltenham Club enjoy stunning viewing areas, looking out at both the course, with the beautiful Cleeve Hill as the backdrop, and the paddock. The Cheltenham Club is exclusive, a concept not seen before at Cheltenham, and the aim was to create something which rivalled other hospitality facilities not just in racing but also British sport.