Agency of the Year

BCD Sports

The client brief involved assisting the Belgian Sports press who wanted to shadow the journey of Belgium’s national Football team This meant finding lodging close to the BE ‘base camp’ of the National Team The challenge was that they had limited funds and wanted normal market rates Another issue was the late confirmation of the fact that the BE team chose the northwest of Moscow as their basecamp close to the training center of the Belgian national team “The Red Devils”

The BE Press group were delighted with the personalized service and after spending a month away from home and being under the stress and pressure of covering the footballing world’s biggest event, it was fantastic to hear that everybody was happy.

BCD Sports also received the same feedback from all of the main sponsors and partners of the Belgian FA and several FIT-groups.

This level of service led to more business from the client who have already asked BCD Sports to deal with their National League games as well as the UEFA European Championships in 2020.

Bright Partnerships

Bright is a London based independent agency offering integrated partnership solutions to global brands across the sport and lifestyle sectors.

Bright’s core propositions are Partnerships, Live Experiences and Communications and we deliver these services through a core Client Services team that includes strategy and account management, supported by specialist teams in Ideation & Creative, Operations & Systems, Communications, and Finance.

Our mission is to be the world’s most innovative partnerships agency, and to this end we challenge ourselves to offer clients groundbreaking work year after year.


Established in 2002, Goodform partners with Sports organisations to help them to Understand, Engage, and Grow their audience. We provide our clients with key business insights derived from data, audience engagement and research that enable them to fundamentally improve how they engage their current audience and drive new audience and commercial growth.

Our integrated in-house services focusing on Data, CRM, Research, Digital, and Contact Centre enable us to improve our clients’ relationship with their audience across multiple channels and platforms, making us unique in the market.

2018 represents a flagship year for Goodform, with a record level of both client retention and new client growth, and the development and launch of a client facing data platform that is positively changing how we service our clients.

Our highlights of the year include the launch of the F1 Fan Voice platform which currently boasts over 60,000 members; helping Tottenham Hotspur FC manage the transition of Season Ticket Holders and Members to their new stadium, driving interest, engagement, new audience and ticket sales for the Athletics World Cup, and delivering research on Safe Standing for the EFL that reached parliamentary debate, receiving over 33,000 responses.


MATTA believes that through sport, leisure, and healthy lifestyles, a more positive world is possible, whether that’s by encouraging people to play, support or challenge themselves to embrace a more active and fun life.

So we choose to work solely with clients and projects that have a positive impact on people’s lives. We consistently grow and develop audiences and consumer markets outside of the client’s core market, whether that is geographical, demographical, or behavioural, for brands, apparel, fans or participants.

And we achieve this by applying a blend of FMCG and client-side experience (both from our directors and throughout the agency staff), with our unique four-stage brand and communications positioning formula. This has also ensured that the campaigns we’ve produced have solid foundations and are therefore enduring.

We haven’t lost a single client or a single employee since MATTA first began in 2015. #makeitmatta


WePlay was started with a single mission in mind – to disrupt an archaic sports marketing landscape and to help their partners to effectively engage sports fans and generate measured, incremental revenues from their marketing activity.

Based in Shoreditch, the heart of London’s marketing district, WePlay bolsters a staff count of 28 people with the average age of their staff only 26. After only six years in business, WePlay currently partner with over 40 clients. In 2018, WePlay went from strength to strength, growing their client base by 150%, with new client acquisitions including Paris Saint-Germain, LaLiga, Ligue de Football Professionnel, PRO14 Rugby, PGA European Tour and the 2018 Ryder Cup. Most importantly it also saw the agency deliver over £40m in incremental revenues for their clients through performance-driven sports marketing.

With a specialist service that blends data analysis, strategy & consultancy, creative production and performance marketing, WePlay is the solution to sports organisations and brands looking to win in the digital age.