Best Mass Participation Event
Barclays Round Britain Voyage 2017 #RBV2017
Over 2 months in 2017, 204 Barclays colleagues and 181 disabled buddies undertook a high seas sporting challenge to circumnavigate the British Isles on one of only 2 tall ships in the world designed and built to accommodate the needs of a mixed ability crew, the Lord Nelson.
Barclays Round Britain Voyage 2017 (RBV2017) was designed to address challenges faced by the disabled, while producing something with an enduring impact on the Barclays workforce and the communities we serve by asking key, strategic questions:
i. How can we change the way we view disability and the way employers view disability when they recruit, whilst giving individuals with a disability confidence to apply for vacancies?
ii. How can we leverage digital innovation to address the challenges faced by those with a disability?
iii. How can we share our learning to help other organisations become more accessible?
RBV2017 was ground breaking. All crew left the Lord Nelson feeling RBV2017 completely changed their perception of disability and showed how inclusive the world could be, taking this sailing experience and their learning’s back to not just their workplace, but their communities, families and friends.
Parallel London 2017
Live events are much more powerful than any other form of marketing; especially if you know how to positively engage audiences and create connected communities.
A live event also presents a very good opportunity to look at the inner workings of how inclusivity is represented in society and completely flip it on its head. This can help change the narrative and perception of disability; particularly if the event experience is fun, dynamic, surprising and celebratory.
Through Parallel, we believe we can act as a dynamic catalyst to engage a wide cross-section of society, bring to life the positive benefits of inclusivity; whilst at the same time emotionally connecting our audiences to a wholly new and exciting experience of disability.
Our event format combines multi-distance mass participation; removing barriers and enabling beneficiaries to become benefactors. We have also created a fully accessible free family festival designed to engage and celebrate the very best of diversity through a series of themed zones.
Each zone is also sponsored by a major brand. We take the view that brands need to stand up and align themselves with the positive attributes of disability because part of the cultural power for change is in this alignment.
Powerman Asia Duathlon Championship – Malaysia 2017
Established in 2004, E-Plus has since surged and transformed into a leading events management company in Asia. The company has incorporated regional offices in Bangkok, Singapore, Jakarta, Manila and Hong Kong. The regional offices create synergy and promotes strength to the entire E-Plus Group. The company’s dynamic and creative team that provides innovative and creative ideas has led to a consistent and strong recognition by clients and customers around the world.
The company has evolved to a full fledged agency by acquiring international and regional rights for a few sporting events, namely Powerman World Series Duathlon Asia Championships, FIM Asia Supermoto Championship and FIVB Beach Volleyball World Tour.
In 2017, E-Plus group signed a partnership agreement with Badminton Asia to host and organise badminton event in the region and globally.
Moreover, the company has also established its name through numerous home-grown events including the world renowned Melaka Art and Performance Festival (MAPFest) and AkTION Series Langkawi which includes Tuba Trail Run, Matchincang Vertical Hill Climb and Swimfest in Langkawi. In 2017, The company developed a music series with the island theme called Island Music Festival, which was first launched in Langkawi inconjunction with Christmas 2017.
E-Plus also launched a digital OTP platform, twenty3.tv in 2017, to stream live FIM Supermoto races and games matches.
E-Plus Group has achieved a major milestone on 16 January 2017, the company were publicly listed on the National Stocks Exchange of Australia (NSX) as the first Malaysia-based events company to go public on Australian shores. E-Plus Limited (Parent Company) issued a total of 245 million shares at an initial market price of AUD0.05 (RM0.16) per share under the stock code, 8EP.
World Masters Games 2017 – Auckland Tourism, Events and Economic Development (ATEED)
In April 2017, World Masters Games (WMG2017) was held in Auckland, New Zealand. The World Masters Games are held every four years and promote the philosophies of ‘sport for life’ and ‘sports for all’. It is the largest multi-sport event in the world, attracting more than double the number of athletes of the summer Olympic Games.
Over 28,000 athletes ranging in ages from 25 to 101 took part in the Games. They came from all corners of the world, and had overwhelmingly positive feedback about their experiences in Auckland.
When the President of the IMGA, Kai Holm proclaimed that the Auckland Games had been the best Games ever, it was a dream come true for everyone who had worked towards this goal for the past four years.
Post-event analysis confirmed the success of the games, with WMG2017 exceeding all Key Performance Indicators set, demonstrating sound return on investment for the host city and the country, delivering an excellent customer experience to athletes and captivating Aucklanders who became avid supporters and welcoming hosts during the 10 days of the event.
World Table Tennis Day (WTTD)
“TABLE TENNIS FOR EVERYONE, EVERWHERE” is the slogan to share the joy of playing Table Tennis worldwide on APRIL 6. WORLD TABLE TENNIS DAY (WTTD) forms part of ITTF’s Table Tennis for ALL – Program and aims to reach most quantity of people and different target groups. It builds up on 3 pillars: POPULAR, UNIVERSAL & INCLUSIVE.
The focus is on social outcomes presenting Table Tennis as a sport accessible for everyone. FEW MATERIALS AND SKILLS ARE NEEDED to play, have fun and spread positive messages among players. EVENTS ARE EASILY SET UP ALL AROUND THE WORLD bringing Table Tennis closer also to laypersons.
OVER 90.000 PERSONS celebrated World Table Tennis Day 2017 all around the globe. Many of them don’t usually play or train Table Tennis. The number is set to grow from year to year.
Beyond competitions, Table Tennis serves as a vehicle for POSITIVE SOCIAL CHANGE, a HEALTHY WORTHWHILE USE OF LEISURE TIME and an opportunity to BRING PEOPLE TOGETHER, an excellent tool for SOCIAL INCLUSION. Table Tennis has a unique value where people from different ages, gender, skills or physical condition can play together. It is SPORT FOR LIFE and It´s FUN! Stay updated on www.TT4ALL.com