Best Sports Event of the Year


#Game4Grenfell delivered for the people of Grenfell, uniting the West London community like no other event of its kind.

Despite the emotional and tragic backdrop to the match, which saw survivors, volunteers and firefighters play their part, the overriding feeling at Loftus Road was one of unity and togetherness.

It will take years, and in some cases a lifetime, for the community to recover from the Grenfell Tower fire, but this event, this demonstration of support, showed that all those who have been affected are not alone. We, as a community, all stand together.

To local, national and international acclaim, #Game4Grenfell captured the hearts of a nation – but more importantly than that, it provided hope for all those affected by the fire and showed the power that football, and sport in general, can have on having a positive impact in the community.

Project timeline: Disaster – Relief – Donation Centre – Community Support – #Game4Grenfell – Fundraising – Legacy

Aviva Premiership Rugby Final 2017

The Aviva Premiership Rugby Final is Britain’s biggest, most prestigious and eagerly-anticipated game in the domestic rugby calendar. In 2017, Twickenham Stadium played host to a sensational day of high-class rugby and a true celebration of the game. Following 135 games contested by the 12 best team in English rugby, the 2017 Final saw the league’s finest battle in front one of the biggest crowds to date with 79,657 in attendance, an average audience of over 320,000 in the UK and available to view in over 200 countries and in 185 million households. And they weren’t disappointed as Exeter Chiefs edged Wasps in an extra-time thriller.

The ambition for the 2017 Final was to provide the best event experience on and off pitch, engaging fans in the stadium and around the world regardless of their team affiliation – targeting the neutral supporter and driving new fans to the season’s climax. The Final also showcased Premiership Rugby’s long-standing commitment to grassroots rugby through our community programmes and with the support of our commercial partners allowed them to take centre stage at the Final, with hundreds of young players sampling the atmosphere, many being able to play on the hallowed turf.

The Laver Cup

2017 saw the launch of a brand new team tennis competition, and it was unlike any other in sporting history, with a host of new innovations.

In honour of tennis legend Rod Laver, the Laver Cup is an elite men’s team tennis competition, where a selection of Europe’s best take on the Rest of the World. Featuring top stars Roger Federer and Rafael Nadal, it is set to become a prestigious and regular event in the tennis calendar.

The brief was to develop an event that shook up the world of tennis, brought innovation and new ideas to the sport, and provided an exciting format for players, fans and media to be enthralled with.

The Laver Cup provided the perfect opportunity to embrace change and champion a fresh look and feel for tennis. From the innovative scoring format, the unique black court, team mates talking tactics mid-match, each innovation provided an air of anticipation and energy.

The inaugural Laver Cup has been an unqualified success from a commercial, media and fan engagement perspective, with over a billion TV viewers watching the action in over 200 territories, reaching 900 million households worldwide. A phenomenal achievement for a brand new event

ONE Championship

ONE Championship is the home of martial arts and is the world’s largest martial arts organization, hosting bouts across all styles of martial arts such as Muay Thai, Kickboxing, Karate, Kung Fu, Silat, Sanda, Lethwei, Mixed Martial Arts, Tae Kwon Do, Submission Grappling, and more. The world’s most exciting martial arts organization hosts the largest sports entertainment events across Asia, featuring some of the world’s best martial artists and world champions, all signed to exclusive contracts, on the largest media broadcast in Asia. In addition to its digital platforms, ONE Championship broadcasts to over 1.7-billion potential viewers across 136 countries around the world with some of the largest global broadcasters, including Fox Sports, ABS-CBN, Astro, ClaroSports, Bandsports, Startimes, Premier Sports, Thairath TV, Skynet, Mediacorp, OSN, and more.

Qualcomm New York City E-Prix

ABB Formula E has become a global brand by reinventing racing. Through breaking the conventions of the sport ABB Formula E has created a new and distinctly younger, urban fan-base, embracing the technological zeitgeist and assembling a portfolio of partners that is the envy of the sporting world.

ABB Formula E brings electrifying wheel-to-wheel action to city centres, racing against the backdrop of iconic skylines such as New York, Hong Kong, Paris and Rome.

ABB Formula E continues to bloom in a digital age where traditional sports struggle. Seasons to come will see Porsche, Mercedes, BMW and Nissan join existing global manufacturer car brands on city street circuits.

The ABB FIA Formula E Electric Street Racing Series is a brand with a purpose. We are exciting and relevant. We accelerate the adoption of domestic Electric Vehicles in a world that is ever increasingly concerned with our global environment and the future of transport and mobility.

The Moet & Chandon July Festival, Newmarket Racing

Newmarket Racecourses is known as the Home of Horseracing; over 350 years of racing history shapes this unique business. Newmarket Racecourses are a part of The Jockey Club. The largest commercial Group in British horseracing, The Jockey Club exists solely for the long-term good of the sport and has done since 1750.

The Moet & Chandon July Festival is the centrepiece of the summer at Newmarket, with each day of the Festival having its own distinct personality. Already one of our most popular festivals, 2017 saw a significant increase in both attendance and revenue due to a multi marketing channel campaign including segmented email campaigns, targeting racing enthusiasts, groups, hospitality guests and social ‘day outers’.

The July Festival has the ambience of a relaxed summer garden party, encapsulating all that is great about the British summer, with the backdrop of exciting racing.

World Para Athletics Championships  and the IAAF World Championships – UK Athletics (London 2017)

London 2017 comprised the hosting of two World Championships – the World Para Athletics Championships (14-23 July) and the IAAF World Championships (4-13 August)

It was the biggest sporting event in the world in 2017 and the first time ever that both World Para and IAAF World Championships had been hosted in the same city in the same year. Over 3,300 athletes from 200 countries competed in 250 events in 20 days at the London Stadium.

London 2017 achieved world record ticket sales for both events as well as a 942million cumulative television viewing audience. The World Para Athletics Championships (300k tickets) was the best supported para event outside of the Paralympic Games and the IAAF World Championships (704k) achieved a Guinness World Record.

Hero the Hedgehog, the official mascot of the IAAF World Championships, became a viral hit and a cult hero.
Designed by a nine-year-old from the West Midlands, Hero’s highlights video received 3.2million views on Facebook alone – all organic views.

Analysis showed the direct economic impact of the summer exceeded £107million with an average 45% of those surveyed saying they had been inspired to do sport or active recreation more often because of attending the Championships.