2017 Awards

The inaugural Sports Business Awards were held on Friday 2nd June at the Brewery in London.

Hosted by Dan Walker, with over 400 in attendance there was a fantastic celebratory atmosphere at the lunchtime ceremony. 

Gold silver and bronze trophies were awarded in 15 categories with recipients from a wide variety of sports including Rugby, Golf, Football, Cricket, Tennis, Hockey, Darts, Athletics and Horse Racing.

2017 Winners & Finalists

Best Mass Participation Event

Winner: Cancer Research UK – Cancer Research UK’s Race for Life Pretty Muddy

Silver: Royal Bank of Canada – RBC V Series

Bronze: Royal Parks Foundation – Royal Parks Foundation Half Marathon

  • British Canoeing – National Go Canoeing Week
  • Human Race – Cancer Research UK London Winter Run
  • International Table Tennis Federation (ITTF) – World Table Tennis Day

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Best in Sports Media

Winner: Dunsar Media – insidethegames.biz

Silver: Football Whispers

Bronze: Sky Sports – Sky Sports Snapchat

  • InCrowd – Aston Villa FC – Official App
  • iSportconnect
  • Liverpool Football Club – LFCTV Documentaries
  • Olympic Channel

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Best Match (or Game) Day Experience

Winner: Premiership Rugby – The Aviva Premiership Rugby Final 2016

Silver: Chelsea Football Club

Bronze: NTT DATA / The Open

  • Cardiff City Football Club
  • Manchester City Football Club
  • Professional Darts Corporation – World Darts Championship
  • Sepang International Circuit Sdn. Bhd. – 2016 Formula 1 PETRONAS Malaysia Grand Prix

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Sports Tech of the Year – for Sport and in Sport

Winner: adi.tv & Supponor

Silver: STATSports

Bronze: Peak UK – Racer ST

  • CFC Express
  • Football Whispers
  • Kick It Out – Updated Reporting Application
  • StreamAMG – StreamMP
  • Tottenham Hotspur Football Club – Stadium Project Virtual Reality Suite

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Best Sports Club/Sports Event Hospitality

Winner: Keith Prowse – The Gatsby Club – The Championships, Wimbledon

Silver: Lord’s Cricket Ground – Captains’ Lounge Hospitality package

Bronze: Manchester City Football Club

  • Arsenal Football Club – Matchday Hospitality

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Best Operations Team

Winner: MTD  Olympic Games Rio Project Team

Silver: Brighton & Hove Albion FC

Bronze: Cancer Research UK Events Team

  • The O2

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Best Professional Services Firm in Sport

Winner: Shakespeare Martineau LLP

Silver: Jockey Club Services

Bronze: haysmacintyre

  • KSS
  • Onside Law – Tennis
  • PKF Francis Clark
  • Sportscover Europe Limited
  • The Sports Consultancy

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Best Sports Charity, Community and CSR

Winner: Access Sport CIO

Silver: Everton in the Community

Bronze: GreaterSport

  • Albion in the Community
  • Kick It Out
  • Premiership Rugby – Hitz
  • The Arsenal Foundation in partnership with Save the Children
  • The Sporting Memories Foundation

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Best Non-Matchday use of Venue

Winner: Manchester City Football Club – Cityzens Weekend

Silver: Everton Football Club – Goodison Park

Bronze: Lancashire County Cricket Club – Emirates Old Trafford

  • Silverstone Circuit Ltd – The Silverstone Wing
  • The Kia Oval

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Best Business Serving Sport (more than 20 employees)

Winner: School Lettings Solutions

Silver: MTD International B.V.

Bronze: adi.tv

  • StreamAMG
  • The Jockey Club Services
  • The O2
  • The Ticket Factory
  • Traveleads

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Best Small Business Serving Sport (less than 20 employees)

Winner: Goodform

Silver: Designwerk

Bronze: ILG Business Ltd

  • All Sport Insurance
  • Beyond 90
  • FKPro
  • HRP Equestrian
  • Icons Shop Limited

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Best Sports Event of the Year

Winner: Harlequins – Harlequins Big Game 9

Silver: Professional Darts Corporation – World Darts Championship

Bronze: British Cycling – 2016 UCI Track Cycling World Championships

  • EA SPORTS – EA SPORTS FIFA 17 Launch
  • ONE Championship
  • Premiership Rugby – Aviva Premiership Rugby Final 2016
  • Sepang International Circuit Sdn. Bhd. – Shell Malaysia Motorcycle Grand Prix 2016

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Best Fan Engagement Programme

Winner: Arsenal Football Club – Junior Gunners

Silver: Rewards4Racing Limited – Rewards4Racing

Bronze: Liverpool Football Club – LFC WORLD

  • Chelsea Football Club – Chelsea FC Junior Fan Engagement
  • EXTREME International for STANLEY, BLACK + DECKER and DEWALT – Lochdown
  • Kick It Out and the Football Supporters’ Federation – Fans For Diversity
  • NTT DATA / The Open

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Sports Innovation Award

Winner: Jockey Club Services

Silver: Table Tennis England

Bronze: InCrowd – TribeCast

  • British Rowing – Go Row Indoor
  • Coleman Racing
  • Levy Restaurants UK
  • runbritain Click Your Clock
  • TASS (Talented Athlete Scholarship Scheme)

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Best Sports Governing Body Initiative

Winner: England Hockey – To become a Nation where Hockey Matters

Silver: Euroleague Basketball – Euroleague Basketball launches first ever true league in European professional sports

Bronze: British Canoeing – National Go Canoeing Week

  • European Tour – Access All Areas – social media campaign
  • International Table Tennis Federation (ITTF) – World Table Tenis Day(WTTD)

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