Judges

The SBA judging panel is made up of the following leading figures in the business of sport. Please scroll down for full biographies. 

Joanna Adams, CEO, England Netball

Tony Allcock, CEO, Bowls England

Jane Allen, CEO, British Gymnastics

Steve Backley, Former Javelin World Record Holder

Philip BernieHead of BBC TV Sport

Nick BitelChairman, Sport England

Paul Blanchard, CEO, Commonwealth Games England

Emma Boggis, CEO, Sport and Recreation Alliance

Professor Simon Chadwick, Professor of Sports Enterprise at Salford University Manchester

Adrian Christy, CEO, Badminton England

Nic Coward, Chairman, England Golf Partnership (EGP)

Steve Cram, Former 1500m, 2000m and mile World Record Holder

John Feehan, CEO at 6 Nations, British & Irish Lions

Alex Gough, CEO, Professional Squash Association

Colin Graves, Chairman, ECB

Richard Hills, Ryder Cup Director at PGA European Tour

Dan Holman, Head of Product Marketing, EA Sports

James Hope-Gill, CEO, Skateboard UK

Andy Hunt, CEO, World Sailing

Colin Jackson, World, Commonwealth and European champion hurdler

David Joy, CEO, British Canoeing

Tim Jones, Chairman, Access Sport

Chester King, CEO, British Esports Association

Hamish Mcinnes, CEO, British Shooting

Lawrie McMenemyVice President, League Managers Association

Sally Munday, CEO, England Hockey

Keith Pelley, CEO, The European Tour

Keith Perry, Group Sport Managing Editor at Telegraph Media Group

Annamarie Phelps, Chairman, British Rowing

Matthew Porter, CEO, Professional Darts Corporation

Sir Steve Redgrave, Five times Rowing Olympic gold medal winner

Tim ReddishChairman, British Paralympic Association

Nigel Rushman, Founder, Rushmans

Clare Salmon, CEO British Equestrian Federation

Andrew Scoular, CEO, British Judo Association

Robert Sullivan, Strategy & Communications Director, the FA

Rory TapnerChairman of British Ski and Snowboard

Sree Varma, Founder & Chief Executive Officer, iSportconnect

Amy WilliamsBritish former skeleton racer and Olympic gold medallist

 

Joanna Adams, CEO, England Netball

As Chief Executive of England Netball, Joanna Adams is responsible for the strategic plan of the sport across the country. Under her leadership, England Netball have secured the rights to host the Netball World Cup in 2019 and were awarded the National Governing Body of the Year at the Sport Industry Awards in 2014. Joanna has been involved in netball for seven years having joined the organisation as Commercial Director in 2010. Over this period the sport has seen record figures for participation, sponsorship and ticket revenue. Under her guidance, netball has proudly become the fastest growing female team sport in the country.

Joanna started her career in sales and marketing, specialising in sport. Having worked on projects such as the UEFA Champions League, Six Nations and Natwest Cricket with Empics sports photography, her attention turned to football. She became Commercial Director of the Football Conference and was appointed onto the board of Notts County FC before setting up her own media agency as family commitments grew. Her 20+ years in working with brands, rights holders and the media have helped establish Joanna as one of the most highly regarded and innovative Chief Executives in British sport.


Tony Allcock, CEO, Bowls England

Tony Allcock MBE, born in Thurmaston, Leicestershire, began playing bowls at the age of 10 under the watchful eye of his parents Ernie, a Leicestershire Middleton Cup player and Joan, an England International.

It was as a 30-year-old in 1986 that Allcock won the first of his 15 world titles with the last coming in 2003. Allcock was awarded an MBE for services to bowls in the 1989 New Year Honours.

He was Performance Director for the England Lawn Bowls Team at the Manchester Commonwealth Games in 2002 before being appointed Chief Executive of the English Bowling Association in 2003. Allcock was an influential figurehead in merging the English Bowling Association and the English Women’s Bowling Association to create Bowls England in 2008.


Jane Allen, CEO, British Gymnastics

Jane commenced her Sports Administration career over 33 years ago in Australia and worked in several sports including softball, athletics, rowing and gymnastics.

Her involvement has included various roles in sports administration including CEO of Gymnastics Australia for 13 Years. Jane has also been involved as a coach, an official and on volunteer club committees for many years which has given her a strong understanding of issues within sport from club through to national level. Jane is also involved actively in international gymnastics meetings and has been a member of the FIG Marketing Commission since 2010.

Jane currently is the Chief Executive Officer of British Gymnastics, a position she has held since 2010.


Steve Backley, Former Javelin World Record Holder

After seven Gold medals, three world records, two Olympic silver medals and one bronze, Steve Backley finally hung up his javelin at the 2004 Olympic Games in Athens, showing he was still one of the world’s best by placing 4th in the final.

For over a decade, Steve was one of Britain’s most consistent and popular athletes and established himself as one of the all-time greats of his sport.

A constant member of the British athletics team, standing on podiums and setting world records, Steve is the only British track and eld competitor to win medals at three different Olympic Games – Barcelona, Atlanta and Sydney.

He was awarded an MBE in 1995 after winning European and Commonwealth Gold the previous summer. In 2002, he was awarded the OBE, after being the first British athlete to successfully win four consecutive European Championship titles.

Since retirement from professional sport, Steve has pursued a number of business activities. He is author of three inspirational books – ‘The Winning Mind’, ‘The Little Book of Inspiration’ and, most recently, ‘The Champion in All of Us: 12 Rules for Success’.

As well as corporate speaker and published author, Steve continues to deliver sports commentary for the BBC and is booked for a range of other media and television appearances. He also concentrates on the training business he established with fellow Olympian Roger Black, ‘BackleyBlack’ – delivering ‘Olympic Performance in the Workplace.’ Steve is also involved with several charities including SportsAid, The Burns Club, and BexleySnap in his home borough.

London 2012 was an amazing accomplishment for TeamGB and for all of Britain. Steve was honoured to be in the thick of it as an integral part of the BBC commentary team, as torch bearer and as TeamGB Ambassador in our most successful Games ever. He knows what it is like both sides of the fence and is able to give a fantastic insight into what it is like to compete on the toughest stage of all…The Olympic Games.

As well as corporate speaker and published author, Steve continues to deliver sports commentary for the BBC and is booked for a range of other media and television appearances. He also concentrates on the training business he established with fellow Olympian Roger Black, ‘BackleyBlack’ – delivering ‘Olympic Performance in the Workplace.’ Steve is also involved with several charities including SportsAid, The Burns Club, and BexleySnap in his home borough.


Philip BernieHead of BBC TV Sport

Philip Bernie is the Head of BBC TV Sport – responsible for all TV Sport output on the BBC.

Philip joined the BBC in 1984 as a Production Trainee after leaving university.

He became an Assistant Producer on Grandstand, later becoming Editor of Football Focus and then Match Of The Day.

He has also been Assistant Editor and then Editor of Grandstand.

He was Editor of Sports Personality Of The Year from 1999 to 2005, during which time he won a Royal Television Society Award for the show, and since then has been Executive Editor of that programme.

He was Editor on the Olympic Games from 1992 to 2004, and on the Commonwealth Games from 1994 to 2002.

He was Editor of the World Cup in 1990 and 1994 as well as Euro 96, and was Executive Producer of the World Cup in 2002.

He was Editor of Wimbledon from 2003 to 2007 and founding Editor of both the BBC One series On Side and the BBC Two series Match Of The Day 2.

Prior to his current role, Philip was Head of Programmes and Planning in BBC TV Sport from 2005 to 2007 and then Head of TV Sport Editorial from 2007 to 2009.

Before joining TV Sport in 1987, Philip worked in various areas of the BBC including spending a year in Radio Sport and a year at the Breakfast Time TV programme.


Nick BitelChairman, Sport England

Nick Bitel has been the Chief Executive of the London Marathon Events since July 1995 which, as well as staging the iconic London Marathon, also puts on the world’s largest cycling festival, RideLondon.

Since 2013 Nick has also been the Chair of Sport England and continues to act as consultant at Kerman & Co Solicitors.

As a lawyer, he has represented a number of leading sports events and organisations including The Wimbledon Championships, Ryder Cup, PGA European Tour, UEFA, Rugby Football Union and the England and Wales Cricket Board. 

Nick is also currently a Board Member of the London Legacy Development Corporation and UK Sport and a trustee of Wembley National Stadium Trust.

He is a previous Chair of the Sports Rights Owners Coalition and of the British Association for Sport and Law.


Paul Blanchard, CEO, Commonwealth Games England

Paul Blanchard is the Chief Executive of Commonwealth Games England, the organisation responsible for leading and managing the participation of Team England at the Commonwealth Games and Commonwealth Youth Games.

With a career spanning more than 25 years in the sports industry, Paul has extensive experience of working for some of the country’s best known organisations, including the Scottish Premier League, the NFL, Southampton FC,  Harlequins Rugby League and The Oval. Prior to joining Commonwealth Games England, Paul was the Chief Executive of the Surrey Sports Park, an elite training and event facility based at the University of Surrey. He was also Chair of Active Surrey, the county sports partnership.


Emma Boggis, CEO, Sport and Recreation Alliance

Emma Boggis is Chief Executive of the Sport and Recreation Alliance, a role she took up in September 2014. The Sport and Recreation Alliance is the umbrella organisation for the governing and representative bodies of sport and recreation in the UK and represents 320 members – including The Football Association, the Rugby Football Union, UK Athletics, the Ramblers, British Rowing and the Royal Academy of Dance. The Alliance’s role, like every trade association, is to speak up on their members’ behalf, represent their views and provide them with services which make their lives easier.

Emma is also a non-executive Director at the British Paralympic Association, a Trustee of the National Paralympic Heritage Trust and a member of the NCVO Advisory Council.

Before joining the Alliance, Emma spent the majority of her career in the senior civil service. Latterly she was head of the Olympic and Paralympic Legacy Unit in the Cabinet Office, supporting Lord Coe in his role as the Prime Minister’s Legacy Ambassador. Emma’s previous roles have included Private Secretary to the Prime Minister, David Cameron, and Deputy Head of Mission in the British Embassy in Madrid. Her early career started in the British Army where she had operational tours in Northern Ireland and Kosovo. Emma is a keen sportswoman – with a number of marathons and triathlons under her belt along with a few long distance cycle rides.


Professor Simon Chadwick, Professor of Sports Enterprise at Salford University Manchester

Simon Chadwick is Professor of Sports Enterprise at Salford University Manchester, where he is a Co-Director of the Centre for Sports Business. Chadwick also serves as Director of Research for the Josoor Institure in Qatar. He researches, writes, consults and teaches in the fields of sports marketing, commercial strategy in sport, and the geopolitics of sport, and Asian sport. Among his publications, Chadwick has co-edited a best selling book ‘The Business of Sport Management’ (Financial Times Prentice Hall). Organisations with which he worked includes UEFA, FC Barcelona, the Chinese Football Association, Mastercard and Deloitte. Chadwick has blogged for the likes of Newsweek and Reuters, and been extensively quoted by the outlets such as the Wall Street Journal, the Financial Times and CNN. He tweets using the name @Prof_Chadwick


Adrian Christy, CEO, Badminton England

Adrian has been Chief Executive of Badminton England since 2006 and has led the modernisation and transformation of English badminton through a vision to ‘Consistently develop Olympic Champions and Get the Nation Playing Badminton’. He also leads the GB Olympic badminton programme on behalf of the four home nations.

Adrian led Badminton England to achieve the prestigious Governing Body of the Year 2015 at the BT Sport Industry Awards. In 2014, Adrian negotiatedthe renewal of the Yonex title partnership of the All England Badminton Open Championships – the largest sponsorship deal in the history of Badminton England.

Adrian is the driving force behind the establishment of the first professional badminton league in the UK. Adrian is also the Chair of a NGB focussed CEO Forum and a member of the MK Sports Board.


Steve Cram, Former 1500m, 2000m and mile World Record Holder

Steve is one of the UK’s most well known sporting individuals. As an athlete his career was forged alongside Coe and Ovett to form a period of unprecedented success in British athletics and since retiring has become one of the BBC’s most respected commentators.

In a career spanning over three decades, since appearing as a 17 year old at the Commonwealth Games in 1978, Steve’s many achievements include six Gold medals at the Commonwealth Games and the European and World Championships. At the 1984 Olympic Games held in Los Angeles he took a Silver medal in the 1500m behind Sebastian Coe. The following year he broke World records in the 1500m, 2000m and Mile,all within 19 days; the latter lasting almost 9 years.

Since retiring from competitive athletics Steve has become a very successful television commentator, first with Eurosport and then with Channel 4 before joining the BBC as the Chief Athletics Commentator.

Steve has co-presented the 2000 Sydney Olympics, the 2002 Winter Olympics in Salt Lake City, Athens in 2004 where his commentary of Kelly Holmes’ victories will always be well remembered and more recently both the Olympic and Paralympic Games in Beijing as well as the Winter Olympics in Vancouver.

Away from the track and the commentating Steve is also Chairman of the English Institute of Sport, which is a nationwide network of sport science and sports medical support services, designed to foster the talents of our elite athletes in all sports.

A huge part of Steve’s life is also COCO, a children’s charity he co-founded in 2000 with Jim Panton. COCO has raised well over 1 million pounds in the last decade and continues to help thousands of children enjoy the opportunity to receive an education and change their lives for the better.


John Feehan, CEO at 6 Nations, British & Irish Lions

John Feehan was educated at CBC Monkstown and then in the College of Marketing and Design, and Trinity College Dublin, He graduated from TCD with a B.Sc Management, and Computers in Education.  John played as a tight-head prop for various teams including Trinity College, Old Belvedere, Old Wesley, the Irish U21’s, Irish Universities, and Leinster. Coming from a sales/marketing, and a commercial background, he has worked with a variety of multinationals, including Oakhill Group plc, Beamish & Crawford (formerly part of Scottish & Newcastle), Smithkline Beecham and CPC Foods (now part of Unilever).

In April 2002 he was appointed Commercial Director of the Six Nations and the British & Irish Lions.  Appointed Acting CEO six months later, he was officially appointed CEO in February 2003. In 2010 John was also appointed CEO of Celtic Rugby for a five year period. John has worked very successfully in a diverse range of business categories he has an excellent track record of achievement.

John is married and has two daughters and lives in Dublin.


Alex Gough, CEO Professional Squash Association (PSA)

The PSA is responsible for the organisation and coordination of the official international men’s squash circuit, called the PSA World Tour.

Alex first joined the organisation as a Board Director in 2002 when he was still an active squash professional on the tour. Shortly after his retirement as a player, Alex became the COO of PSA in June 2008, dedicating his time to furthering the growth of the sport that has played such an important role in his life. In February 2009 Alex was appointed CEO of PSA.

As a player, Alex was on the professional squash circuit for 15 years. He was ranked in the world’s top ten for over 28 months and achieved his highest world ranking of 5 in July 1998. During his career he won a total of 10 World Tour titles and a Bronze Medal in the men’s singles event at the 1998 Commonwealth Games in Kuala Lumpur. He also represented Wales well over 150 times, the highlight being when Wales narrowly missed out to Egypt in the final of the World Team Championships in 1999 after beating England in the semi-finals.

Alex also holds a 1st Class Honors degree in Mathematics from the University of Wales in Cardiff.


Colin Graves, Chairman, ECB

Colin Graves was elected as ECB Chairman for a five year-term of office in February 2015, and formally succeeded his predecessor Giles Clarke in the post in May 2015.

Mr Graves joined the ECB Board of Directors in 2010 as an appointee of the First Class Counties and served as the Board’s Deputy Chairman for two years from 2013 until 2015.

A successful businessman, he founded the York-based Supermarket chain Costcutter in 1986 and oversaw its growth into a franchise network of more than 1,700 stores.

He became a Board Director of Yorkshire County Cricket Club in 2002 and Club Chairman in 2005.

A keen amateur cricketer, he played club cricket for Dunnington CC in the Yorkshire and District Premier League for nearly 30 years and is currently the club’s President.


Richard Hills, Ryder Cup Director at PGA European Tour

Richard Hills is the Managing Director of Ryder Cup Europe and began his working career with Barclays Bank in 1972.

He joined the European Tour in 1983 having worked for the previous five years with a sports promotion agency whose clients included Martini & Rossi amongst others.

Richard worked across all of the European Tour’s departments before being appointed Ryder Cup Director in 1993.

Since then he has been involved with the evolution of the Match and its delivery over the past 11 editions from 1995 – 2016.


Dan Holman, Head of Product Marketing, EA Sports

Dan joined EA in 1997 and heads up product marketing for EA SPORTS on all its franchises including UFC, Madden NFL, Golf and most notably FIFA across the UK and Ireland. Working closely with leading athletes, club partners and governing bodies as well as mainstream media and social channels to create campaigns that resonate with both gaming and sports fans by enabling them to feel part of their favourite sport, team and connected to their sporting heroes like no other entertainment medium can.

Dan’s passion in equal measures for playing sports and for playing video games ultimately led him to working for EA and in particular driving the EA SPORTS business forward across the UK and Ireland. He has enjoyed various roles across the business including EU Sports Product Manager, Business Lead for The Sims, SimCity, Need for Speed and Marketing Director for EA Ireland with sports the common theme across all roles.


James Hope-Gill, CEO, Skateboard UK

James is a well connected and committed business & sports professional with excellent knowledge of football and other national sporting structures and organisations having worked within the sports sector for 25 years. He has extensive experience of developing strategy for sport to help address the agendas of health, education & social cohesion as well as increasing participation.

In August 2012 James formed Onside Sports Ltd as he wanted to combine his personal & professional experience in sport to deliver successful projects and use the power of sport to affect people’s lives for good.

James has been the Chief Executive of Skateboard England since September 2015.

During the past twenty years James has been a trustee of several sports charities and organisations including South Yorkshire Sport, the Sheffield Council for Sport & Recreation, Football Unites Racism Divides and the Sheffield United Community Trust. Between 1995 and 2000, he was a member of the English Lacrosse Association’s Executive Committee taking the role of chair of the Marketing & Promotions Committee.


Andy Hunt, CEO, World Sailing

Andy Hunt is the CEO of World Sailing, having taken the helm of the International Federation in early 2016. With a lifelong passion for sailing and sport, Andy is the former CEO of the British Olympic Association and Chef de Mission for Team GB which achieved its best performance in 104 years at the London 2012 Games.  Hunt was a non-executive Director of the London 2012 Olympic & Paralympic Games and is currently a non-executive Director of England Hockey and Gloucester Rugby and has had a highly successful career across both sport and business over the past 30 years.

 


Colin Jackson, World, Commonwealth and European champion hurdler

Before retiring in 2003, Colin Jackson was an outdoor World Record holder for 13 years and still holds the World Indoor 60m Hurdles title. Bursting onto the scene, setting a European junior record of 13.44 in 1986, Colin ranked in the world top 10 for 16 years, and for the last 7 of his career, he was never out of the top 3.

Colin has been an integral part of the BBC Athletics coverage since the Athens Olympics, covering every major event, including the London 2012 Olympics and most recently the Rio Olympics. Since retiring from athletics, Colin has expanded his role in TV by co-hosting the BBC1 live morning show Sunday Life, as well as dazzling us all with his dancing skills on Strictly Come Dancing. More recently Colin has appeared on ITV1′s Dancing on Ice Goes Gold, the BBC’s 24 Hours in the Past and ITV’s Drive, alongside the likes of Louis Walsh, Johnny Vegas and Ella Eyre.

2013 saw Colin launch his own mass participation event, Go Dad Run, to raise awareness of men’s health issues. After the success of the inaugural event, the last four years have seen the race expand to venues nationwide and to date, thousands of men have come together to help the cause. Colin has also joined forces with the Wings for Life World Run campaign, as an Ambassador and Global Race Director.


Tim Jones, Chairman, Access Sport

Tim Jones is chair of the charity Access Sport which works to enhance the life prospects of disadvantaged children by giving them the opportunity to experience the power of sport. A lawyer by training, Tim was General Counsel of England 2015, the organising committee for the Rugby World Cup between 2013 and 2015. Before that he was a partner at Freshfields for over 20 years in London and Madrid and led the firm’s ten year involvement in the London  2012 Olympic and Paralympic Games, culminating in the firm’s appointment  as official legal services supplier to LOCOG. He is also chair of the homeless charity Connection at St Martins, a trustee of Safer London, a director of the Sport and Recreation Alliance and a school governor. He played rugby for Oxford University and London Welsh in the 1980s.


David Joy, CEO, British Canoeing

David Joy has been CEO of British Canoeing since January 2016. He is leading the organisation through an exciting period of development, building on the significant successes of the past few years including the Rio Olympic and Paralympic Games, where GB emerged as top of the combined medal table in canoeing.

David’s career in sport has spanned 30 years and as CEO he has previously led successful change and development programmes within England Golf, Derbyshire Sport and Scottish Athletics. His other roles have included Head of Strategy at Sport England (West Mids), Director of Operations at Sports Coach UK, Director of Team Sport Scotland and Deputy Director of English Volleyball.

 


Chester King, CEO, British Esports Association

Chester King is a co-owner of the International Group of companies, which was founded in 1964. International Group has worked in 52 countries and completed 500 healthcare, leisure and sporting projects. Clients have included 24 Governments, 3 Royal Families, United Nations, the Football Association, the Miami Dolphins and Wanda Group.

International Group owns and operates International Hospitals Group (www.ihg.co.uk) and Stoke Park, the UK’s leading country club and 5 star hotel (www.stokepark.com).

Chester has over 24 years senior management experience within the advertising, marketing, sports, esports and leisure industries.

Chester is the CEO of the eGames Group, which created The eGames, an international esports competition where Pro Gamers represent their country for medals and not prize money. The eGames was showcased in Rio 2016 alongside the Olympics within British House (www.egames.org).

Chester also founded the ‘British Esports Association’ in 2016 – the national body for esports in the UK whose main aims are to help develop the UK’s grassroots esports scene and provide an infrastructure to nurture future British talent. (www.britishesports.org).


Hamish Mcinnes, CEO, British Shooting

Hamish is the Chief Executive of British Shooting, Director of 3forty3 Sports Consultancy and a member of the National Olympic Committee. He has been at the forefront of some of the most exciting and successful initiatives in sport in the UK over the past 20 years.

A former international athlete, he is also Non-executive Director of England Lacrosse, and has been a consultant and policy adviser to a range of national and international sports bodies. At Sport England he was Head of Governing Bodies, which followed two years as Head of World Class Programmes, and also served as a Director with the World Confederation of Billiard Sports for three years.

Hamish has played a part in the successful Team England set-ups of the last three Commonwealth Games including at the Manchester 2002 Games where he was part of the technical committee. He also assisted with the London 2012 Olympic Games’ venue and technical planning process.


Lawrie McMenemy, Vice President, League Managers Association

Laurie McMemeny is best known for his spell as Southampton Manager. In 1976, McMenemy guided Southampton, then in the Second Division, to a famous FA Cup final victory over Manchester United. Southampton became the second club in just three years to win the FA Cup from outside the top flight of English football after Sunderland in 1973 and remain the second last non-top flight side to win the trophy, after West Ham United in 1980. In 1978, the Saints then won promotion to the First Division and reached the League Cup Final in 1979 where they lost 3-2 to Nottingham Forest.

McMenemy was linked with the vacant Manchester United manager’s job in the summer of 1981. Ron Atkinson was eventually appointed at Old Trafford.

McMenemy had signed World Cup winner Alan Ball to aid his side, later adding serving England captain Kevin Keegan in 1980. He then guided the club to 2nd place in the First Division – their highest ever finish in 1984.

Southampton and McMenemy parted ways on 1 June 1985, but he made a return to football five days later when he was named manager of Sunderland, who had just been relegated to the Second Division.

In 1990 he ended a three-year break from football when being appointed as assistant manager to England boss Graham Taylor, managing the Under 21 side, and nurturing future talents like Darren Anderton and Steve McManaman.

McMenemy was then offered the new position of Director of Football by Southampton at the end of 1993. He became the first man to be employed as a Director of Football in the English game. In McMenemy’s first season back at Southampton, the Saints finished 10th in the Premier League. A year later, in 1998 McMenemy was appointed Northern Ireland manager where he would spend 2 years in the job.

Since 2000, McMenemy concentrated on his role as FA special ambassador, which included travelling to Afghanistan in 2002 to help set up a national league and liaising with the English team in the Special Olympics.

Lawrie McMenemy is rated in the Guinness Book of Records as one of the twenty most successful managers in post-war English football. McMenemy is also Chairman of the Special Olympics UK.


Sally Munday, CEO, England Hockey

Sally has been working in hockey since 1998 and after five years as Regional Development Manager in the South, she moved into the Development Director role in 2003, when England Hockey began as the National Governing Body. In January 2009 Sally took on the role of Chief Executive of England Hockey and in addition to this role, she is the Chief Operating Officer for Great Britain Hockey.

As well as a social player, Sally was also a keen Team Manager, having managed England, Great Britain, Slough, Berkshire and South Juniors.

In addition, Sally previously worked for the Lawn Tennis Association and has also worked in local authority leisure facility management.

Sally has been instrumental in increasing the popularity for hockey in the UK with the vision to achieve ‘a nation where hockey matters’ and during the London 2012 Olympics, 30,000 people were encouraged to pick up a stick, through different programmes set up by England Hockey under Sally’s leadership.

Under the leadership of Sally England Hockey has been successful in winning the rights to host the following Major International tournaments:

  • EuroHockey Championships, Men and Women 2015
  • The Women’s Champions Trophy 2016
  • The Men’s World League 2017
  • The Women’s World cup 2018

 

In 2016 the Senior Women won their first ever Olympic Gold medal during the Rio Olympics making history for hockey in GB.


Keith Pelley, CEO, The European Tour

On Monday August 3, 2015, Canadian Keith Pelley became the fourth Chief Executive in the history of The European Tour. Prior to joining The European Tour, he was President of Rogers Media in Toronto where he was responsible for leading the overall operations of the company’s diverse portfolio, including Television, Radio, Publishing, Digital Media, The Shopping Channel, subscription-based content services, Toronto Blue Jays, and Rogers Centre. Before that, he was Executive Vice-President of Strategic Planning at CTVglobemedia, President of Canada’s Olympic Broadcast Media Consortium – which won a record seven awards for its coverage of Vancouver 2010 – President and CEO of the Toronto Argonauts Football Club, and President of The Sports Network in Canada, a company he first joined as an Editorial Assistant in 1986. He is a graduate of Ryerson University with a BA in Radio and Television Arts, and also received an ATCL diploma from Trinity College in London.

 


Keith Perry, Group Sport Managing Editor at Telegraph Media Group

Keith Perry is a Fleet Street veteran of more than 30 years’ experience. He is a former Daily Telegraph sports editor who now works across the Telegraph group as Managing Director, Sport and runs the Telegraph sponsorship and partnership business.

 

 

 


Annamarie Phelps, Chairman, British Rowing

Annamarie Phelps CBE is Chairman of British Rowing, Vice Chair of the British Paralympic Association, Board member of British Olympic Association and a non-executive director of The Fine Art Society plc. Annamarie is Commonwealth Liaison for the international federation for rowing FISA. She is a former World Champion in Women’s Lightweight Coxless Fours and indoor rowing and represented Great Britain in the women’s eight at the Atlanta Olympic Games in 1996. She played an active part in negotiating the sponsorship of the Oxford & Cambridge Women’s Boat Race and the move to be on the same day and course as the Men’s race from 2015. She is currently leading the Cycling Independent Review and involved with the DCMS Duty of Care Review.


Matthew Porter, CEO, Professional Darts Corporation

Matthew Porter has been PDC Chief Executive since January 2008 and has overseen the growth of the sport from £3million ($5million) prize money annually to double that figure through the continued expansion of the PDC.

During that time, Porter has overseen the introduction of major tournaments such as the European Championship and Players Championship Finals, the PDC World Cup of Darts and the European Tour, as well as the implementation of the PDC’s development structure with Qualifying School, the Challenge Tour and Youth Tour.

Porter has also been the Chief Executive of Leyton Orient FC in the UK, as well as serving on the board of The Football League. Porter joined Leyton Orient in 2001 as Press Officer, a role which he occupied for five years before being made the youngest chief executive in English football by O’s chairman Barry Hearn in the summer of 2006, aged just 26. His appointment as Chief Executive coincided with the Club’s promotion to League 1 and he oversaw their progression to an established side in the division which included narrowly missing out on promotion at the end of the 2013/14 season.


Tim ReddishChairman, British Paralympic Association

During his 13-yr international career as an athlete, Reddish competed in 3 Paralympic Games, 3 World and 5 European Swimming Championships amassing a total of 43 medals including 3 silver 2 bronze Paralympic Medals. He was awarded an MBE in 2001, Freeman of the City of Nottingham in 2005 and OBE in 2009, and In 2013, an honorary degree “Doctor of Laws” by the University of Nottingham. He has recently been awarded CBE for services to sport in the 2017 New Years Honours.

In 2003 he was appointed as National Performance Director for British Disability Swimming were he led the team to success at both the Athens and Beijing Paralympic Games. In 2008 he was also appointed as Chairman of the British Paralympic Association and board member of LOCOG (the organisers for the London Olympic and Paralympic Games)
He left British Swimming in 2013 an now runs a successful company offering consultancy in project management, people mentoring and development and inspirational/keynote speaking and is also a non-executive director on the board of the Sherwood Forest Hospital Foundation Trust.


Sir Steve Redgrave, Five times Rowing Olympic gold medal winner

On 23rd September 2000 Britain’s Sir Steve Redgrave went down in history when he won his Fifth Gold Medal in five successive Games.

In addition to his Olympic successes, Steve and partner Matthew Pinsent won their ninth World Championship Gold in August 1999. Steve and Matthew also broke the World Recod in Coxless Pairs in Lucerne in 1994 and the Olympic record in Atlanta in 1996.

His other sporting interests include golf and winter sports, and during the 1989/90 season, he was a member of the British Bobsleigh Team.

Sir Steve was knighted in the New Year’s Honours List 2000, which accompanies his MBE, he was awarded in the New Year’s Honours List in 1987 and the CBE in the New Year’s Honours List of 1997.

In 2001 Sir Steve set-up his charity – The Steve Redgrave Trust, aimed at raising £5 million over five years for children’s charities. In February 2008 the charity was renamed the Steve Redgrave Fund, joining Sport Relief and became part of the Comic Relief family and continues to raise money for young people’s causes. He helped to set up Sport Relief and now is a trustee of Comic Relief.

Steve had a pivotal role in convincing the Mayor of London and the Government to come on board and support the London 2012 Olympic bid and was a presenting Team member in Singapore in 2005.

Sir Steve has also published six  books; his biography, “A Golden Age,” “You Can Win at Life”, “Enduring Success”, “Great Olympic Moments”, “The Complete Book of Rowing” and widely acclaimed “Inspired”.


Nigel Rushman, Founder, Rushmans

Nigel has developed and implemented innovative programmes for over 500 events in 30 countries including three Rugby World Cups and three Cricket World Cups. A founding partner of industry journal Sport Business, Nigel prides himself on his ‘hands-on’ experience of successful event delivery.

Nigel has presented to the IOC, FIFA & SportAccord (amongst others) his thoughts on world-class events.

In addition to his role as Founder of Rushmans, Nigel was contracted as Event Director of the ICC CWC West Indies 2007 Inc with the responsibility of implementing the Event Management, Security, Media Management, Accreditation and Volunteer Programmes for the Cricket World Cup across the nine participating countries in the Caribbean region.

Most recently Nigel had the pleasure and privilege to be Strategic Adviser to the innovative and highly professional team, which made history by winning Qatar the opportunity to host the FIFA World Cup in 2022, and has since presented for the Josoor Institute in Doha on what it takes to run a successful Major Sporting Event.

The Rushmans group specialises in various specific areas of event delivery – from Venue Bidding Assessment & Preparation, Event Management, Security Consultancy, Accreditation & Media Management to Rights Brokerage, Temporary Facilities, Scalability and Knowledge & Experience Transfer.

www.rushmans.com


Clare Salmon, CEO British Equestrian Federation

Clare Salmon joined the British Equestrian Federation the National Governing Body for Equestrian Sport as CEO in June 2016.

Clare has held a broad variety of international leadership roles as a Strategist, Marketeer and General Manager, predominantly in the service sector. Originally a strategist at Boston Consulting Group, Clare is a former Strategy and Marketing Director of Prudential, Avis Europe and ITV plc. At Centrica she became the Managing Director of the AA’s financial services business and subsequently joined RSA plc as an Executive Director. Clare was then Global Brand Director of Vodafone before joining Royal London in 2013 in a similar role. She is also a former Non -Executive Director of the Alliance Trust, Freeview and Codan. Clare was a member of the British Airways Global Advisory Board, a Trustee of Breast Cancer Campaign for four years, and was an Ambassador for Scope, the leading Disability charity, from 2008- 2015.

Sport has featured strongly in Clare’s personal and professional life, she has been a major sponsor of International Cycling, Cricket and Formula 1.  Clare is a former Cambridge Boat race coxswain and was a competitive racing cyclist for seven years. She is a keen polo player with her own team and also a horse-racing enthusiast, as an owner and an occasional competitor.


Andrew Scoular, CEO, British Judo Association

Andrew Scoular has been Chief Executive of the British Judo Association since March 2013 having previously been the Director of Operations since October 2011.  He started his career in sport in 2003 as an  administrator with Scottish Hockey before he moved to the National Coaching Foundation (now SCUK).  He then went to work for Glasgow City Council where he managed one of the largest sports specific development teams in the UK with 60 sports development and support staff.  Andrew joined the RFU as National Development Manager in November 2000 before being made Head of Rugby Development and subsequently promoted to Director of Community Rugby in April 2006.

Andrew is a former Scotland hockey international having over 120 caps and is an international coach.  He is a Level 1 qualified rugby coach.


Robert Sullivan, Strategy & Communications Director, the FA

Robert was appointed Strategy Director in 2015 and, following a merger of both Strategy and Communications teams, the following year became Strategy and Communications Director.  Prior to this, Robert had served The FA for six years in a number of corporate and political roles.

A trained management consultant, he is a former adviser to the Conservative Party and a range of private and public sector clients including Microsoft, Diageo, Sky, the Police Federation and the Disability Rights Commission.

Robert is a proud Yorkshireman and a keen participant in a variety of sports.


Sree Varma, Founder & Chief Executive Officer, iSportconnect

Sree Varma has over sixteen years of marketing and sales experience ranging from pharmaceutical, retail to the sports industry.  He has worked as Commercial Director at Business F1 & Sports Pro, and as a Consultant for Sport + Markt. From 2008 he was running Glitzier Sports Consultancy and has an MBA in Marketing.

Sree was recognised for his hard work at the Great British Entrepreneur Awards 2013, after sealing the Special Merit award for Social Media Entrepreneur and has been identified as one of the most influential business founders with an inclusion in the City AM top UK entrepreneurs list.

In 2010 Sree co-founded iSportconnect, the largest global private network of Sport Business Executives, a one-stop platform for any quintessential Sport Business Industry executive.


Amy WilliamsBritish former skeleton racer and Olympic gold medallist

Williams began competing in skeleton in 2002 after trying out at a push-start track at the University of Bath. She described her first experience on a skeleton track as exhilarating and terrifying, but she nonetheless enjoyed it and began training in skeleton.

At her first major event, the 2009 World Championships in Lake Placid, she won a silver medal.

Williams was unable to qualify for the 2006 Winter Olympics in Turin, Italy, as Great Britain was only allowed to enter a single skeleton athlete in that year’s competition, a spot won by Shelley Rudman, who went on to win the silver medal. Four years later, she qualified for the 2010 Winter Olympics in Vancouver, British Columbia, Canada, where her country was allowed to send two skeleton athletes.

At the 2010 Games, Williams won the gold medal in the women’s skeleton breaking the track record twice along the way and winning by more than a half a second.

On 1 May 2012, Williams announced her retirement from skeleton and said her injuries were behind her quitting the sport.

In January 2013, BBC Two announced Williams as a co-presenter on the 35th series of Ski Sunday.

Approached by motorsports pundit and part-time rally driver Tony Jardine, Williams agreed to co-drive a Honda Civic, with the aim of competing in Rally GB. After gaining her licence, the pair successfully trained and qualified to compete in the 2013 Welsh-based Rally GB.

As well as taking up a new role as TeamGB Ambassador, with Robin Cousins, she has also taken a commentator role with the BBC Sport commentating team specialising in the ice sports of skeleton and bobsleigh.


Biographies to follow for the following judges

Nic Coward, Chairman, England Golf Partnership (EGP)

Rory TapnerChairman of British Ski and Snowboard