Best Mass Participation Event

British Canoeing – National Go Canoeing Week

National Go Canoeing Week is an annual initiative which breaks down the barriers to participation and raises awareness of the sport.

British Canoeing looked at the reasons preventing people from getting on the water for the first time or regularly and created a solution.

An engaging and all encompassing campaign, across multimedia channels, which both engages new participants and re-engages lapsed ones. It also provides the chance for experienced paddlers to showcase their abilities.
A unique feature of the week is for the ability for all participants to contribute towards a national mileage total.

A dedicated, interactive website enhances the appeal and ease of access for members of the public to the initiative. Providing listings of activities and events and the option for people to register their participation.

The campaign and depth of data collected has enabled communication with a previously unreached audience.
Year on year growth has proved that the week is a winning formula. With everyone from Olympic stars to complete beginners taking part, this initiative really does deliver accessibility to all. 


Cancer Research UK – Cancer Research UK’s Race for Life Pretty Muddy

Race for Life started out as a trail blazer for women, for participation, for health and for sport. It has over the last 24 years continued to be so, whether it be the first TV advertising campaign of a participation event, the dynamic marketing campaigns or the experience people have on event day. In the last 5 years, innovation has picked up a pace – notably quickly owning the market place for accessible, friendly and women only mud and obstacle events – Pretty Muddy. Race for Life Pretty Muddy has grown from 4 events and 4000 participants to 65 events and over 200,000 women in the space of 4 years – a truly astonishing feat, with equally impressive targets for 2017. Not only has this enabled a combined 300,000 women take part have fun, it has also raised an incredible £30m for life-saving research into all 200 types of cancer. We are enormously proud of the impact we are having on the lives of participants, spectators and the public through Race for Life Pretty Muddy. 


Human Race – Cancer Research UK London Winter Run

The Cancer Research UK London Winter Run was the largest ever inaugural 10k run in the world when launched in 2015 and is now the 2nd largest running event in London with 16,500 entries. The runners start in Trafalgar Square, and take in St Pauls, Bank of England, Whitehall and much more of London. The runners are treated with a winter extravagance, including polar bear hugs at the finish, husky high 5s, snow zones, ski chalet drink stations, and the best medal in running.

Alongside this amazing experience, the event has worked closely with key London stakeholders with a commitment to delivering a positive impact on London and Londoners. We have 20% of runners taking part in their 1st ever run, 60% are female, 1/3 are running with over 5 friends and colleagues.

Finally, we have partnered with Cancer Research UK from the start as the main event partner and have raised nearly £2million to help beat cancer sooner.


International Table Tennis Federation (ITTF) – World Table Tennis Day

“TABLE TENNIS FOR EVERYONE, EVERWHERE” is the slogan promoted by the INTERNATIONAL TABLE TENNIS FEDERATION (ITTF) to share the joy of playing Table Tennis worldwide on APRIL 6. The WORLD TABLE TENNIS DAY (WTTD) forms part of the ITTF’s Table Tennis for ALL – Program and aims to reach most quantity of people and most quantity of different target groups and builds up on the 3 pillars POPULAR, UNIVERSAL & INCLUSIVE.

The focus of this event is on social outcomes presenting Table Tennis as a sport accessible for everyone. FEW MATERIALS AND SKILLS ARE NEEDED to play, have fun and spread positive messages among players. This is how EVENTS ARE EASILY SET UP ALL AROUND THE WORLD brining Table Tennis closer also to laypersons.

The ITTF firmly believe that table tennis is not only a matter of competition; it is also a vehicle for POSITIVE SOCIAL CHANGE, a HEALTHY WORTHWHILE USE OF LEISURE TIME and an opportunity to BRING PEOPLE TOGETHER, an excellent tool for SOCIAL INCLUSION. Table Tennis has a unique value where people from different ages, gender, skills or physical condition can play together. It is SPORT FOR LIFE and It´s FUN! 


Royal Bank of Canada – RBC V Series

Cycling is the fastest growing participation sport in the UK. While new cyclists come into the sport each year there are tens of thousands of seasoned cyclists who are looking for new challenges. Many want to take part in professionally organised events and test themselves against other cyclists through extensive training and preparation leading up to the competition itself.

RBC wanted to partner with an event that was based in the heart of the City of London, making the brand very visible to the business community. It also needed an event that would link the values of teamwork in sport with those of business and provide networking access to different companies as well as offering opportunities for its employees to engage with the event. V Series provided all those opportunities and enabled many other brands to enter, train and compete in a professionally organised Italian pursuit cycling race through closed streets in Canary Wharf. RBC relies on its teams of employees working well together. Italian pursuit cycling is just the same – it is all about teamwork.

The most important element of the partnership for RBC was the link that V-Series provided between business and sport. The lessons and disciplines of Italian Pursuit Cycling were absolutely those that RBC wanted to instil in the way that its employees work. 


Royal Parks Foundation – Royal Parks Foundation Half Marathon

Since 2008 the Royal Parks Foundation Half Marathon has gone from strength to strength and is now one of the most successful mass participation events in the running calendar. Owned by a small charity, and managed in close partnership with Limelight Sports, the race has already proven to be extremely popular. Public places for runners are allocated by a ballot with only 1 person in 9 lucky enough to get a place.

The business model has fundraising for charity at its core and the race has already raised over £30million for more than 750 UK charities. It has also been sponsored by many household brands and has a strong corporate and international field.

In its first 9 years, the Royal Parks Half will have had an impact on many hundreds of thousands of people, from those motivated to take up running to those who have or will benefit from the charitable funds raised. It has also played a significant part in raising awareness of the Royal Parks and their value to London.

 

Best in Sports Media

Dunsar Media – insidethegames.biz

insidethegames.biz is the world’s leading source of independent news and information about the multi-billion-dollar industry that is the Olympic Movement, breaking news as it happens, 24/7/365, covering the business, politics and bid process behind the sport.

insidethegames.biz has become a trusted source of information for members of the International Olympic Committee, Presidents of International Federations, leaders of the National Olympic Committees, consultants, sponsors and opinion-formers around the world.

Stories produced by the insidethegames.biz team are regularly quoted in leading news publications throughout the world.

A survey last December by Swiss-based consulting firm TSE revealed insidethegames.biz was the most followed news publication by Olympic organisations on Twitter. A total of 34 organisations – consisting of Olympic International Federations and other bodies, including the International Olympic Committee and the Olympic Channel – followed the insidethegames.biz Twitter account. That is 79 per cent more than followed the BBC.

This year promises to be as exciting for insidethegames.biz, the highlight of which will be the selection of the host city for the 2024 Olympic and Paralympic Games in Lima on September 13. insidethegames.biz will be providing extensive coverage in the build-up to the crucial vote and will be running a Live Blog from Peru.


Football Whispers

Developed by football fans, for football fans, Football Whispers aims to be the world’s first and only football transfer predictor; an online portal that displays information in a user friendly dashboard, using proven data science to make sense of the gossip and solve the equation for one of the most talked about and published subjects in the world today.

A unique algorithm was developed, separating fact from predictions, social media speculation and punditry by taking transfer rumours that appear online and calculating the real likelihood of each rumour happening. Football Whispers interrogates millions of data sources across the web and social media, calculating the volume, authority and recency of those sources to determine a unique Index score.

Football Whispers’ bold objective from day one was to become the number one place for football fans to find the latest and best transfer news in the world. A year on and it is well on its way to achieving that ambition. The results speak for themselves: 25,000 app users, nearly one million visitors to the site each month and over seven million rumours processed, from which 9,000 transfers have completed and over 115,000 false positives have been identified.


InCrowd – Aston Villa FC – Official App

InCrowd built and launched the official Aston Villa FC app on both iOS and Android platforms as well a next generation mobile sponsorship platform, on time to coincide with the start of Aston Villa’s 2016/17 Sky Bet Championship season.

The app consists of multiple features and now has a a combined app store rating of 4.7/5 with over 150 five star reviews in total.

Aston Villa FanScore is also included, which now allows fans to take part in various gamification activities to win points and prizes from the club they love.

To allow connectivity to the official Aston Villa app at both Villa Park and other stadia, InCrowd’s proprietary and unrivalled connectivity boosting software, TribeHive Connect provides fans with in-app content by building a sharing network amongst others fans with the app at no extra cost.


iSportconnect

iSportconnect.com helped to deliver original and thought-provoking news coverage across the sports business world over the past year, generating online discussions and debate on the biggest subjects of the day such as events hosting, sponsorship of events and diversity in sports business.

Through its online video channel, iSportconnect TV delivered high-profile interviews and coverage of the biggest sporting conferences over the past year in such depth that some major broadcasters could not do.


Liverpool Football Club – LFCTV Documentaries

‘Lovren: My Life As A Refugee’ is an emotional documentary in which Liverpool footballer Dejan Lovren revisits his turbulent childhood to tell the story of how he and his family fled the Bosnian War in 1992.

During the course of this 22-minute film, Lovren compares his own plight with that of modern-day refugees and delivers a series of important messages about why it’s so important to give them a chance.

Our objectives at the onset of the project were to produce something unique in terms of what our viewers would normally expect to see on LFCTV and raise awareness of what is currently a very topical subject.

Since airing for the first time in February 2017, the reaction has been overwhelming. In total, it was mentioned in 240 online articles. The Guardian labelled it ‘a remarkable piece of television’ and praised Lovren for sharing ‘jarring memories on a club’s own TV channel’. The Liverpool Echo called it ‘excellent’ while reporters from The Independent and The Telegraph praised the ‘poignant’ timing of its release.

http://www.liverpoolfc.com/video/catch-up-tv/cutv-features-documentaries?_ga=1.225144920.351367680.1438682613#28665


Olympic Channel

The Olympic Channel is a multi-platform destination where fans can discover, engage and share in the power of sport and the excitement of the Olympic Games all year round. Offering original programming, news, live sports events and highlights, the Olympic Channel provides additional exposure for sports and athletes 24 hours a day, 365 days a year. The Olympic Channel was launched in August 2016 in support of the IOC’s goal, set out in Olympic Agenda 2020, of providing a new way to engage younger generations, fans and new audiences with the Olympic Movement. Founding Partners supporting the Olympic Channel are Worldwide TOP Partners Bridgestone, Toyota and Alibaba. The Olympic Channel is available worldwide via mobile apps for Android and iOS devices and at olympicchannel.com.


Sky Sports – Sky Sports Snapchat

Sky Sports Snapchat is very much aimed at trying to take the Sky Sports brand to a new platform and a new audience. Looking at the audience breakdown of Snapchat we knew we wanted to talk to a younger audience in a different way. This meant using more colour, the right types of stories, video and of course doing it in Vertical.

The most important part was to create the right team. It needed to be a team that use the platform, not just content creators but producers who understand the audience. We then spent a lot of time with our creative teams working on branding. Moving away from the traditional ‘white world’ branding was a tough sell but we managed to create a successful product.

We’ve managed to grow a loyal and sizable audience. Our channel is one of the top performers in recurring visitors and we have an average of 300k unique users per day. 41% of its users are under 17 and 77% 24 and under. In making Snapchat become such a vital part of our output, we managed to convince the Premier League to let us use our rights in the platform for the first time.

 

Best Match (or Game) Day Experience

Cardiff City Football Club

Whilst the enjoyment of all our fans is paramount at Cardiff City FC, we very much recognize the importance of nurturing the youngest members of our fan base towards becoming the future of the Club. To that end, a great deal of time and commitment has been directed towards the Family Stand specifically this season, with plenty of pre-match activities available to ensure a great family day out.

The match day experience for all is ever evolving at Cardiff City FC and we are constantly thinking of new ways to improve the quality of the day out we offer our fans. We know there’s more value in supporting a football club than just the ninety minutes of action on the field and aim to provide a truly enjoyable and lasting experience beyond that.


Chelsea Football Club

Chelsea are the gold standard in providing fans with the best match day experience.
The club have created a strong sense of identity at Stamford Bridge; making it a destination that home and away fans enjoy visiting.

Chelsea’s pre-match entertainment at evening matches is truly unique and has seen exceptional feedback, improved atmosphere and significant commercial returns.


Manchester City Football Club

Our match day fan experience covers five and a half hours with live post-match analysis. Our match day experience is spread throughout the Etihad campus, reaching out to our different fan groups. By constantly gaining feedback from our fans, the Club have tailored our match day experience around them.

This season Manchester City has developed and evolved our provision for supporters including:

  • Enhanced pre-match activities in our dedicated fan zone, City Square
  • Improved and extended our Blue Carpet Experience, providing unique contact between fans and the players
  • Introduced a new dedicated ‘City Family Day’ before every home Premier League fixture at City Football Academy – a       Premier League first and attended by more than 1,000 people every event
  • New activities within the Family Stand for this season include ceiling flags featuring fan chants, a letterbox for junior fans to send questions to their favourite players, photo opportunities and activations, FIFA 17 competitions and a colouring-in wall.
  • A dedicated team of x40 enthusiastic and energetic ‘playmakers’ welcome and help fans at different touch points around the stadium. Very engaging, they hand out giveaways, run spot competitions, face paint young fans whilst helping with information and delivering key messages to our supporters.

NTT DATA / The Open

The Open is the world’s most prestigious golf tournaments in the world, providing a stage for the world’s best players to challenge for one of sport’s most iconic trophies. 

With 200,000 spectators lining the fairways and ½ billion more following on TV, there’s so much analysis of every shot, highlighting the importance ‘data’ plays in the world of sport. 

As an ‘Official Patron’ of The Open Championship, NTT DATA wanted to create an iconic activation to transform the on-site fan experience through immersive data-representation and innovative technology (bringing spectators closer to the action than ever before by revealing hidden trends and powerful insights on the tournament and players).

NTT DATA set out to challenge the way data had traditionally been represented in sport and to ‘bring data to life’ in a way never before seen at a golf tournament – positioning NTT DATA as pioneering this space in the minds of golf fans and NTT DATA’s corporate customers and showcasing NTT DATA’s capabilities as a global IT innovator. 

The NTT DATA ‘Wall’ was unlike anything spectators had seen before at The Open – engaging with more than 100,000 fans – creating an immersive entertaining experience that complemented the live action on the course and the live TV broadcast. 

For NTT DATA / The Open video please see: https://www.youtube.com/watch?v=wFV-cmgbJTw&t=15s


Premiership Rugby – The Aviva Premiership Rugby Final 2016

The Aviva Premiership Rugby Final is Britain’s biggest, most prestigious and eagerly-anticipated game in the domestic rugby calendar. In 2016, Twickenham Stadium played host to a sensational day of high-class rugby and a true celebration of the game. Following 135 games contested by the 12 best team in English rugby, the 2016 Final saw the league’s finest battle in front one of the biggest crowds to date with 76,109 in attendance, an average audience of over 192,000 in the UK and available to view in over 140 countries, in over 90 million households. 

The ambition for the 2016 Final was to provide the best event experience on and off pitch, engaging fans in the stadium and around the world regardless of their team affiliation – targeting the neutral supporter and driving new fans to the season’s climax on the back of rugby’s celebration of the game in England in 2015.  The Final also showcased Premiership Rugby’s long-standing commitment to grassroots rugby through our community programmes and with the support of our commercial partners allowed them to take centre stage at the Final, with hundreds of young players sampling the atmosphere, many being able to play on the hallowed turf.


Professional Darts Corporation – World Darts Championship

The William Hill World Darts Championship has grown in to one of the United Kingdom’s most iconic and eagerly-awaited sporting events.

With 72 players from over 20 countries competing for a share of £1.8m prize money, £350,000 of it to the winner, the event has a truly global reach and following as darts’ flagship event propels the sport in to the major league of sporting occasions.

Hosted at London’s famous Alexandra Palace, the World Darts Championship boasts 22 sell out sessions with over 65,000 fans in attendance and millions more watching on Sky Sports in the UK and across the world through the Professional Darts Corporation’s broadcast partners.

The party atmosphere created by the festive crowd, many in fancy dress, is renowned within sport and the combination of playing excellence from the competitors and cutting edge staging makes it a unique event.


Sepang International Circuit Sdn. Bhd. – 2016 Formula 1 PETRONAS Malaysia Grand Prix

The 18th edition of the 2016 FORMULA 1 MALAYSIA GRAND PRIX is held from 30 September to 2 October 2016, the first time it has been moved in the F1 calendar for many years. Coming right after the Singapore F1 Grand Prix, the race offers a unique double F1 treat in Southeast Asia. With an exciting cluster of events throughout the race week, including a demo run, auto carnival, fan engagement programmes with the drivers, and a spectacular post-race concert with USHER overlooking the race track, the newly redefined F1 is not to be missed!

Beyond the F1 race, families looking forward to soaking up the thrills at Sepang enjoyed improved family-friendly activities at the circuit with the X-track, showcasing motorsports-themed thrills such as drifting, rallying, go-karting, ATV rides and more for fans of all ages. The F1 Village and Game Zone provided spectators with that retail experience, while the official race activities such as the Opening Ceremony and Parade provided fans with a great exposure to Malaysian culture and as build-up to the exciting race.

The Malaysian Grand Prix was attended by more than 80,000 spectators and proves that it is more than just the race.

 

Sports Tech of the Year – for Sport and in Sport

adi.tv & Supponor

Augmented reality perimeter technology is the next great revenue opportunity in sport. The ability to create multiple broadcast feeds, featuring different brand messages overlaid on perimeter LED displays during an event changes the way brands can interact with international audiences and unlocks huge new revenue opportunities for clubs and venues.

Virtual-Hybrid is a breakthrough technology combining ADI’s digiBOARD perimeter LED solution – used by 15 of the 20 English Premier League football clubs – with Supponor’s virtual replacement technology, which currently features in Spain’s La Liga, and is the only virtual replacement solution that is reliably proven in broadcast.

The new ‘Virtual-Hybrid’ digiBOARD system is the first solution of its kind to successfully combine the two industry leading technologies. The first system of its kind has been installed at Watford Football Club’s Vicarage Road stadium in 2016.
The solution makes it possible for sports clubs and venues to significantly increase revenue by commercialising the same perimeter media space multiple times over by changing the branding seen on the display by audiences watching in different territories whilst maintaining a dynamic LED experience for fans in the stadium.


CFC Express

Chelsea proved themselves to be at the forefront of innovation by becoming the first club to introduce a dedicated match day catering app, CFC Express, to the UK sports market.

The CFC Express catering app allows supporters to pre-order food and drink up to 48 hours before match day, ensuring shorter queues and offering fantastic discounts on food and drink.

The app also provides the largest selection of retail food and drink in comparison to any UK football club, including meat pies, burgers, choice of vegetarian, halal approved, gluten free and dairy free options; as well as ciders, ales, fine wines, spirits and even Champagnes.


Football Whispers

Developed by football fans, for football fans, Football Whispers aims to be the world’s first and only football transfer predictor; an online portal that displays information in a user friendly dashboard, using proven data science to make sense of the gossip and solve the equation for one of the most talked about and published subjects in the world today.

A unique algorithm was developed, separating fact from predictions, social media speculation and punditry by taking transfer rumours that appear online and calculating the real likelihood of each rumour happening. Football Whispers interrogates millions of data sources across the web and social media, calculating the volume, authority and recency of those sources to determine a unique Index score.

Football Whispers’ bold objective from day one was to become the number one place for football fans to find the latest and best transfer news in the world. A year on and it is well on its way to achieving that ambition. The results speak for themselves: 25,000 app users, nearly one million visitors to the site each month and over seven million rumours processed, from which 9,000 transfers have completed and over 115,000 false positives have been identified.


Kick It Out – Updated Reporting Application

Kick It Out is football’s equality and inclusion organisation. The charity organisation is core funded by The FA, the PFA, Premier League and the English Football League.

The organisation has raised awareness of and challenged discrimination across the professional, non-league and grassroots levels of the game for over 20 years. With the support of English football authorities, the organisation has been able to help clubs become a more inclusive and welcoming place for supporters from all backgrounds.

Through the development of the Kick It Out reporting app, individuals can report any incident of discrimination that takes place within football, across all levels of the game.

This innovative app, which launched its second version in August 2015, has focused on gathering more conclusive evidence for investigations with new functionality allowing media to supplement incident reports.

The updated version of the app also allows complainants to shield their identifying information from professional clubs and the football authorities by selecting the ‘remain anonymous’ option contained within the reporting form.

This initiative has been supported across football and beyond, with the app providing football the opportunity to eradicate discrimination from the game.


Peak UK – Racer ST

Peak UK is a world leading canoeing and kayaking manufacturer. In 2016, in collaboration with British Canoeing, the English Institute of Sport and UK Sport, they created one of the most innovative paddle sport garments in a generation. Taking the world of slalom canoeing by storm, their ground breaking Racer ST garment revised the traditional outlook of the mandatory personal flotation device. Redistributing buoyancy to create a single streamline garment, Peak UK created a product that can be truly considered as a performance enhancing piece of equipment.

A highly confidential, four-year plan culminated in Joe Clarke winning Team GB’s first ever canoe slalom K1 gold medal and C2 pair, David Florence and Richard Hounslow, securing silver at the Rio 2016 Olympic Games.


STATSports

STATSports was founded by Alan Clarke and Sean O’Connor in 2008 and has since changed the way sport is analysed, coached and viewed, by combining cutting edge technology and sports science.

We provide the world’s leading performance monitoring devices for elite sports teams. Our devices are worn by athletes during training sessions and in matches to collect intricate data on their performance and physical well-being. This allows managers and coaches to make decisions to adjust player or team workloads based on the data provided by our Viper system.

Originally based in Ireland, STATSports now has over 30 full-time employees and count hundreds of the world’s leading sporting organisations as clients including: 15/20 Premier League teams such as Manchester United, Manchester City, Arsenal as well as FC Barcelona, Juventus, English FA, FAI, RFU and the IRFU.

STATSports expanded to North America in 2014 and opened our American Headquarters in Chicago in 2015. We have since signed deals with over 30 teams across the NFL, NBA and MLS with teams including: Carolina Panthers, Cincinnati Bengals, Chicago Bulls and LA Galaxy.


StreamAMG – StreamMP

StreamAMG’s platforms allow for the commercialisation of online video content, via Stream Media Platform (StreamMP) and its associated payment & subscription management service, offers an end to end turnkey solution for rights holders and publishers in sport to monetise content.

Online video content will sit comfortably embedded within the right’s holders websites, with targeted advertising, pay per view or subscription models all supported to allow absolute control of monetisation options. Branded players and watermarks ensure that your content matches with the rest of your online presence, while in-depth analytical tools mean that you have all the information about your audiences at the tips of your fingers.

Focusing on delivering bespoke solutions, our experts deal with production, signal acquisition, project management and are able to integrate with existing systems and CMS. Our applications are technically excellent and connected to a global CDN. StreamAMG has a huge client list of businesses within the sports sector using our products, ranging from Liverpool FC, Manchester United FC, English Football League, the Professional Darts Corporation, the Open Championship and many more.

We pride ourselves in offering innovative solutions which maximise commercial returns on your content and have been doing so for 15 years strong.


Tottenham Hotspur Football Club – Stadium Project Virtual Reality Suite

Tottenham Hotspur’s Stadium Project Virtual Reality Suite (SPVRS) uses the cutting edge technology of Virtual and Augmented Reality to showcase premium packages at its new stadium, set to open in 2018, to potential customers. The technology is not only impressive but also supports vital parts of the sales process.

The SPVRS experience helps the customer truly visualise the premium areas of the new stadium before it is built within a fully immersive dome, where they watch an exhilarating short film before ‘walking’ around the virtual facilities using a gaming controller. Oculus Rift are used to showcase the premium areas in more detail, as well as the seat views around the stadium.

The SPVRS officially launched on 20 January 2017. More than 2,000 customers have visited and the number of the Club’s Executive Members has already doubled compared to White Hart Lane.

 

Best Sports Club/Sports Event Hospitality

Arsenal Football Club – Matchday Hospitality

Arsenal Football Club sells Matchday Hospitality packages to every home fixture including games in the Premier League, UEFA Champions League and EFL Cup offering a range of packages from a meal and ticket for one, to a private SuperBox for up to 24 guests. With this season’s entry price for hospitality at £300 per person, fans can enjoy premium hospitality from two and a half hours pre-match, until up to two hours post-match, giving guests ample time to enjoy the full Arsenal experience.


Keith Prowse – The Gatsby Club – The Championships, Wimbledon

Keith Prowse is a hospitality expert with a 200+ year heritage in entertainment. The hospitality market is constantly changing and Keith Prowse is renowned for its innovation and ability to adapt to the needs of a new generation of customers.

Keith Prowse has provided official hospitality at The Championships, Wimbledon since 1982 and their hospitality offering, The Gatsby Club, provides an oasis for guests to unwind, enjoy first-class tennis and feast on exquisite food and drink.

Spacious and sleek, The Gatsby Club provides an entertaining option to impress guests at The Championships, Wimbledon with its super-styled French-led design. Guests can relax in the stunning restaurant whilst enjoying a three course a la carte menu, designed by world-class chefs Albert, Michel and Emily Roux. In 2016, a range of drinks and cocktails were developed by specialist bar tenders and an expert was available to offer whisky and cigar pairings.

With a great location – The Gatsby Club is only a short stroll away from the main event – and an array of food, drink and entertainment on offer in luxurious surroundings, The Gatsby Club has become a revered hospitality experience at The Championships, Wimbledon.


Lord’s Cricket Ground – Captains’ Lounge Hospitality package

Lord’s Cricket Ground, St John’s Wood, is universally recognised as the ‘Home of Cricket’. Owned by Marylebone Cricket Club (MCC), it has been based in its central London location since 1814.
Lord’s is known for seamlessly blending its rich history with modern world-class facilities

Our entry for this award is the Captains’ Lounge Hospitality package, which was open during the England v. Pakistan Investec Test (14th – 17th July 2016).

The Captains’ Lounge offers an intimate dining experience with just 160 places available in total, split over the restaurant and two outdoor terraces. A private entrance into the venue from St John’s Wood Road means that guests will beat the queue whatever time they arrive.

Breakfast, a four-course à la carte lunch and afternoon tea plus a complimentary bar are all included and the menu, designed by our in-house team, offers maximum flexibility for guests with a choice of dishes, which are chosen on the day.

Lord’s Hospitality video is available to view at: https://www.lords.org/fixtures/hospitality/guide-to-lords-hospitality/


Manchester City Football Club

Manchester City Football Club continues to honour its commitment of bringing the best and most accessible hospitality offerings to its supporters. Never before seen in the Premier League, our Access all Areas initiative allows supporters to get closer to the action than ever before, with an exclusive look into the business operations of Manchester City on a matchday. Whilst the all-new Legends Suite invites fans to enjoy the game in fine surroundings and the company of Club Legends from years gone by.

Two new premium seating options, 93:20 and Joe’s, were also introduced for the 2015/16 season to offer a hybrid hospitality/general admission option for those looking for a slightly more superior, yet traditional, matchday experience.

These immersive and innovative additions to the already extensive list of hospitality options and unique experience concept boxes on offer at the Etihad Stadium simply showcase Manchester City’s dedication to catering to the desire and requirements of each and every matchday attendee.

 

Best Operations Team

Brighton & Hove Albion FC

BHAFC Operations Team overcame enormous issues this season (2016-2017) due to the Southern Rail strikes which has left them with tens of thousands of supporters stranded at the American Express Community Stadium with no trains to get them home.

The club’s travel management plan demonstrates how, in each of the past five seasons, more than half (53%) of match day attendees have travelled to the stadium using multi-modal travel, i.e. combining walking or cycling with public transport. Hence the reason the rail strikes impacted so heavily on the club.

The operations team have showed their strength and resilience in the past 7 months by putting contingency plans in place which includes implementing new park and ride sites, bus shuttle services etc to cope with the loss of trains that carry around 12,000 supporters to each of their home games. Sometimes at extraordinarily short notice, their ability to deal with the disruption, was lauded by fans and club staff. It is due to their excellent communications and cooperative working skills that they were able to get fans safely home.

This is in addition to their day to day work and usual match day services which includes saving the lives of four supporters who have survived cardiac arrests.


Cancer Research UK Events Team

Cancer Research UK event operations team works tirelessly year round to deliver exemplary fundraising event experiences and nationwide local marketing activity for over 400 events annually. Collectively, we own deliver and manage all aspects of the event from conception to realisation. A core team of 90 people, grows in season to incorporate our internship and market leading event apprenticeship schemes throughout the country, and we recruit a further 10,000 volunteers to help the smooth running of our operation. Each year this culminates in nearly 400 events ranging in size from 1000 people to 15,000 people enabling over 600,000 participants to have fun, get healthy and achieve something amazing whilst raising vital funds to beat cancer sooner. Last year the team through delivery of our events delivered incredibly in excess of £65m for Life-saving research.


MTD  Olympic Games Rio Project Team

MTD supplies high end products and services for the construction of temporary water infrastructures, with an excellent service provided by her dedicated and experienced personnel.

The contract with Rio 2016 was signed on January 22, 2016. The race to the Opening Ceremony on August 5 started for our project team. We hired 100 employees (80% was locally recruited inexperienced staff), rented an office/warehouse, and took care of lots of other things like housing, equipment shipping. We visited all venues, made designs and execute the temporary water infrastructure at 70 different Olympic venues on time (non- and competition venues, sponsor- and country houses). A project that normally takes 12 months was realized in 6 months!

9 days before the opening, we signed an additional contract for drinking water supply and wastewater removal at all the water buffer bags. Again a big challenge but properly executed on time.

Our water filter improvement units secured safe drinking water for the visitors, athletes and animals. We are proud to say that nobody got sick thanks to drinking MTD water.

In October, everything was dismantled and MTD went back in business as usual with realizing their projects worldwide.

MTD YOUR EVENT PLUMBER SINCE 1987!


The O2

Behind a great year of sport at The O2 is a great operations team, or as we would maintain, the Best Operations Team!

We began in January by hosting the only NBA season game played outside the United States and closed by being the home of the globally viewed Barclays ATP World Tour Finals in November. Sandwiched between these sporting pinnacles was the return of David Haye to heavyweight boxing, the continued triumph of Anthony Joshua, as well as the further growth of mixed martial arts with both UFC and Bellator, as well as finals for The British Basketball League and Premier League Darts.

To make this happen, our world class Operations Team consistently deliver. Specialists in making events work at this unique and globally renowned venue, technically advanced with the ability to deliver in high pressure circumstances and to tight timescales, they are the backbone of the venue’s success.

 

Best Professional Services Firm in Sport

Haysmacintyre

From small organisations, led by enthusiasts enabling amateurs to keep fit and have fun, to international organisations generating millions in revenues, haysmacintyre supports a range of sport organisations to fulfil their compliance obligations and achieve their financial objectives.

Since the launch of the National Lottery, we have helped NGBs develop from small organisations with big ideas, staffed by volunteers, to complex organisations offering elite programmes, major events and grassroots development led by professional staff and well governed Boards. As the leading advisers to NGBs, we founded the NGB Finance Special Interest Group incorporating the NGB Benchmarking Survey and Report, a free, valuable resource, and one of the few providing up- to-date, NGB-specific management data.

Our combination of experience and knowledge ensures we deliver first class advice that is constructive and practicable at a competitive price.

Our team has built up a wealth of NGB-specific knowledge on structuring of major events, sponsorship agreements, VAT recovery, employment status and governance – and have secured appropriate favourable rulings from HMRC concerning our clients’ operations.

We enjoy sport and value the benefits it delivers.


KSS

Renowned for our high profile sports projects, KSS is one of the foremost sports architecture practices in the UK. With a number of awards we have been formally recognised as a leading professional service in sport. We specialise in stadia, indoor arenas and training centres in the UK, Europe and around the world.

With over 95 members of staff in Central London and Sevenoaks Kent, we have an established reputation for bespoke, high quality design, supported with technical excellence and backed by critical commercial judgement.

Our sports team leaders have over 25 years of experience in stadium design and are proud to have worked globally in this field. Key highlights are The Amex Stadium in Brighton, Stade Océane in Le Havre, No.1 Court at Wimbledon, London 2012 Basketball Arena, Twickenham Stadium in London, National Indoor Arena in Dublin, Sammy Ofer Stadium in Haifa and of course Anfield Stadium for Liverpool FC.


Onside Law – Tennis

Onside Law has built an unrivalled practice in tennis acting across the spectrum from federations such as the LTA, ITF and Federation Francaise de Tennis, events, agents and many players including Andy Murray, Stan Wawrinka, Gael Monfils, Chrissie Evert, Tim Henman and upcoming stars Alexander Zverev, Borna Coric and Donna Vekić.

We are very proud of our tennis practice. However, we are particularly proud of our role working alongside all of the governing bodies of international tennis to combat corruption in the sport, principally the Tennis Integrity Unit, a body Onside Law helped to set up, which sits beneath the four Grand Slams, ATP, WTA and ITF with the remit to defend the sporting integrity of professional tennis.

Onside Law have worked with the TIU on many prosecutions under the Tennis Anti-Corruption Programme and seven in the last 12 months. On each occasion Onside Law successfully secured a conviction against the match fixer and on many occasions ensured the removal of the match fixer from the game entirely. Partner Jamie Singer acted as lead counsel before two CAS Arbitration Panels, presenting oral arguments.

Our advice goes significantly beyond simple client/lawyer relationships as we strongly believe in the importance and power of sport and in particular the importance of fighting against the evil influence of corruption in sport.

We are very proud to be part of a team all dedicated to protecting sporting values and fair competition.


PKF Francis Clark

PKF Francis Clark is a full service chartered accountancy and business advisory practice with 8 offices across the South & South West of England.

Its Professional Sports service team has a longstanding but still growing reputation for supporting professional sports people and elite athletes with clear, practical and value-for-money accountancy, taxation and business advice that meets all their regulatory compliance needs, helps them plan their financial future, protects their wealth and provides them with the peace of mind which allows them to focus on their sport.

We advise individual sports persons as well as coaches, trainers, managers and clubs dealing with Lottery funded sports (e.g. sailing where we advise almost all the GB Olympic Squad) and with professional team sports including football, rugby, athletics, cricket, golf, horse racing and equestrian.

We have a dedicated client-facing team who are supported by a considerable in-house resource of award-winning tax experts as well as specialists in VAT, financial planning, business advisory, international tax, tax investigations and property issues.

Clients include Land Rover Ben Ainslie Racing, Sir Ben Ainslie, British Cycling’s performance director Stephen Park OBE and Exeter Chiefs England Rugby Union international, Jack Nowell.


Shakespeare Martineau LLP

Shakespeare Martineau is a top 50 UK law firm. In October 2015 we were appointed as the first legal partner for Commonwealth Games.
Our team of dedicated sports specialist lawyers distinguish themselves by focusing on sport sector issues. Whether suppliers of products &/or services in the sector, sporting governing bodies or high profile sports individuals we have the breadth and depth that makes us the go-to choice for sporting organisations.

For us this is more than law –to bring the spirit of this to life for our people who are at the very heart of our business, we wanted to bring the parallels of sport into the lives of everyone. We’ve chosen to do this through firm wide health and wellness programme to rival all others – Walk to the Gold Coast. The programme dovetails with our partnership in the lead up to the 2018 Games. It’s combined with support from, Alex Danson as firm ambassador and performance director for Team England at the 2014 Games, Greg White as Programme director.

Our people have been offered Fitbit activity trackers with the aim of completing several challenge. Designed to promote healthy activity it supports our commitment to a positive, team work ethic.


Sportscover Europe Limited

Sportscover is a specialist sports and leisure insurer which provides insurance, risk management and other sports services to sports organisations in over 20 countries around the World. Sportscover Europe is the European arm of the group and is a well-known and respected brand in the UK sporting landscape.

Our passion is for sport. Many of our management team and staff have either played sport at a senior level or been involved as coaches or volunteers and therefore know the issues and risks that sports organisations have to deal with.

It is through our close relationship with various sports organisations around the world that we identified that there are many services that are either difficult to obtain or not available to sports organisations and we set out to provide them. We have been providing a range of specialist insurance products and risk management advice to sport for over 30 years but now also provide a range of other important services to sport including live streaming of sporting events, information and educational services, marketing advice and assistance and sponsorship support.

In short, we take a holistic approach to the needs of sport and will continue to enhance our services to sport to meet the needs of our clients.


Jockey Club Services

Jockey Club Services (JCS), a division of The Jockey Club, has built a world class platform of services which is now offered to the professional sports market. JCS’ clients have experienced marked improvements in the performance of their clubs and savings across many facets of their businesses allowing profits to be re-invested back into their sport.

With expertise in Procurement, Ticketing, Finance & Accounting, Payroll, Public Wi-fi, and IT Services, Live Music and Catering, JCS has provided procurement services to 12 Football League clubs and five county cricket teams, ticketing to three county cricket teams, the Badminton Horse Trials, live music to The Ageas Bowl and has created the Rewards4Cricket Loyalty programme being run by Hampshire, Glamorgan and Durham County Cricket Clubs. JCS has also expanded finance and accounting services partnering with Table Tennis England and England Squash, with others in the pipeline.

The significant economies of scale which JCS is passing on to other professional sports organisations will only increase as new partners come on board.


The Sports Consultancy

CONTEXT:

Formed in 2006 by two former professional athletes turned sports lawyers, Robert Datnow and Angus Buchanan set out to fill a gap in the market – to bring the standards, integrity and data-led insight of professional services to the world of sport.

Celebrating its 10th anniversary in November 2016, London-based The Sports Consultancy now employs over 30 consultants, lawyers and rights marketeers serving over 80 clients on 5 continents.

We offer consulting, commercial and legal expertise that interlock to create smart commercial solutions in sport. Our team includes proven commercial negotiators, best-in-class consultants and leading sports lawyers drawn from the sports and professional services sectors.

Our services are offered through 5 integrated teams:

1. Consulting – delivering data-led, insight driven commercial solutions to rights holders, host cities and major events, spanning:

  • Major event bid management
  • Host city and promoter procurement management
  • Event optimisation
  • New event and asset creation
  • Broadcast optimisation
  • Host city event strategy and calendar planning
  • Event procurement and negotiation

2. Legal – through our industry leading sports law specialists, we partner to deliver:

  • Event bidding and hosting legal services
  • Sponsorship, endorsement and commercial partnerships advisory
  • Media rights negotiation and protection
  • Governance and regulatory design
  • Brand protection and intellectual property advisory

3. Major Events & Venues – our leading team of feasibility specialists support major event hosts and venue operators to deliver innovative, evidence based solutions. Our services include:

  • Mega and major event feasibility
  • Venue and major event strategic business planning
  • Venue operator procurement
  • Major event economic impact assessment
  • Major event operational planning
  • Major event and venue legacy planning & implementation

4. Rights Marketing – leveraging experience of delivering rights programmes for mega events and international rights holders, we deliver:

  • Rights packaging and valuation consultancy
  • Value proposition development
  • Marketing strategy design
  • Rights marketing sales and servicing

5. Brand Consulting – building on our deep experience of partnering with brands to activate their sport and event properties, we deliver to our clients:

  • Partnership strategy consultancy
  • Partnership valuation
  • ‘Brand-owned’ event design
  • Partnership procurement management

 

Best Sports Charity, Community and CSR

 Access Sport CIO

Access Sport CIO enhances the life prospects of disadvantaged children by providing opportunities to experience and enjoy the power of sport.
We do this by building thriving community sports clubs, led by inspirational local volunteers, in the most disadvantaged urban areas. These clubs then provide life changing opportunities for local, vulnerable young people whilst creating a lasting, locally-owned community resource.
Our work supports young people aged 5-25, with a particular emphasis on under 18’s who are disabled, disadvantaged or excluded from society.

We have a multi-sport approach which recognises the importance of different sports in different settings for different participants, enabling maximum inclusivity and impact – from BMX to boxing; from running to rugby; from sitting volleyball to sailing.

Our unique experience across a wide range of sports and settings in leading cities has led us, in the twelve years since we were established in 2004, to become nationally recognised as an innovative leader in the field of community sport.


Albion in the Community

Sport – and in particular football – is fundamental to Albion in the Community’s (AITC) continued success. The charity delivered 59 different projects over the last 12 months, in a range of areas, including health, social inclusion, disability football, education and sport participation. But while the range of work AITC does is far-reaching, it has one unifying them: using the power of sport to change people’s lives for the better.

AITC helped more than 30,000 across Sussex last year. More than 3,000 people aged from five to 84 and living in some of the most-deprived communities in the country benefited from its pioneering social inclusion projects. More than 7,000 pupils at more than 120 schools enjoyed working with AITC in areas including football-themed numeracy and literacy lessons, while 1,900 children at 15 schools took part in a programme encouraging healthier lifestyles.

The charity is now the largest provider of disability football opportunities in the area, with around 30 regular sessions spread throughout Sussex, including a range of new disability-specific clubs, while AITC also delivers disability awareness training to schools and business.

And almost 3,000 people have seen their physical wellbeing improve significantly after working with AITC’s health team last year.


Everton in the Community

Everton in the Community is one of the UK’s top sporting charity’s and is firmly established on the world stage of community sports development. As the official charity of Everton Football Club it is considered one of the Premier League’s leading community schemes due to the quality and reach of its various programmes.

Since 1988 Everton in the Community has been at the forefront of social intervention across Merseyside, tackling issues which are prevalent on the streets of its local communities. 


GreaterSport

GreaterSport is a high performing charity who exists to improve the health, wealth and wellbeing of the population of Greater Manchester. The charity is passionate about making Greater Manchester the most active region in England.

In 2012 GreaterSport produced their strategy ‘Changing Lives’ that set out the challenge of getting one million people active by 2017. In doing this we have made the following long term impacts:

  • More people adopting participation to start, live and age well.
    • Healthier and independent residents especially from non-active cohorts.
    • Better futures for our children through physical activity
    • Better skilled and connected workforce.
    • New opportunities and improved experiences for people to volunteer
    • More people access employment opportunities.
    • Co-ordinated network functioning across GM to maximise impact.
    • GM recognised as the place for high quality sporting events.
    • Economic value created through Physical activity and Sport.
  • This has been achieved by
    • Re-structured and implemented a matrix style management
    • Created a stakeholder engagement plan.
    • Relationship managers were implemented
    • Developed a research and insight function
    • Invested in a coordinated training programme.
    • Embraced the learnings from other organisations
    • Open to challenge and gone through formal accreditationsIn January 2017 GreaterSport achieved its headline KPI with getting 1,045,785 people active.

Kick It Out

Kick It Out is football’s equality and inclusion organisation. Working throughout the football, educational and community sectors to challenge discrimination, encourage inclusive practices and campaign for positive change, the charity is core funded by The Football Association (FA), the Professional Footballers’ Association (PFA), the Premier League (PL) and the English Football League (EFL).

Kick It Out has operated across the professional, non-league and grassroots level of the game for over 20 years. With the backing of the sport’s authorities, the organisation has been able to support English football to become a more inclusive and welcoming place for people from all backgrounds.

Throughout the organisation’s history, it has been at the forefront of making social change within the sport, ensuring the messages of equality and inclusion are seen and shared across the whole of the game.

With Kick It Out’s small but dedicated team of 14 full-time staff, the organisation has engaged with thousands of people to help them understand the positive action needed to make football an inclusive place for all. 


Premiership Rugby – Hitz

HITZ is Premiership Rugby’s award-winning education and employability programme which works with over 2,000 disadvantaged 14-19 year-olds every year. HITZ uses rugby’s values to get NEET young people back into education, training, apprenticeships and/or employment. The programme is delivered nationally by England’s 12 professional rugby clubs and funded by partners Land Rover, Comic Relief and Wooden Spoon.

HITZ on Track is a six-week personal development programme delivered in schools to nearly 2,000 14-16 year olds at highest risk of becoming NEET each year.

HITZ Learning Academy is a full 33 week tailored programme using rugby to get nearly 400 NEET young people each year qualified, ready for work and ready for life. 


The Arsenal Foundation in partnership with Save the Children

Arsenal Football Club has always understood the power it has to make a meaningful difference to people’s lives. The Arsenal Foundation uses football as a hook to engage with young people who need support.

In 2012, The Arsenal Foundation announced Save the Children as its Global Charity Partner.

We wanted to provide a sense of hope and inspiration to children who need it most and use football as a catalyst to open a dialogue with children to give them a chance to thrive in challenging circumstances.

Together, we built two football pitches in Iraq. The pitches provide displaced children with a safe space to play – giving them a chance to escape tragic circumstances and experience the normality of childhood.

In September 2016, The Arsenal Foundation hosted an Arsenal Legends match which saw Arsenal greats take on legends of AC Milan in front of a sell-out crowd at Emirates Stadium. The money raised from the game (£1m) has allowed us to build five football pitches in Jordan and two in Somalia in partnership with Save the Children, whilst also creating and upgrading pitches locally in north London to continue to reach more young people through football in newly-created safe spaces.


The Sporting Memories Foundation

The Sporting Memories Foundation is a charity like no other. There to support and engage with older people, including those living with dementia & depression & to reduce loneliness by engaging older people through recalling memories of watching or playing sport across the UK. By sharing memories of sporting moments however big or small, people are instantly connected, reawakening thoughts feelings and times that would have otherwise been undiscovered all because of a passion for sport. Groups evolve and have gone on to set up walking football and new age kurling teams, promoting physical health as well as mental health, as well as reducing stigma & stereotypical views, proving people can live well with dementia.

We have grown organically to establish over 100 sporting memories groups across the United Kingdom. Groups are set up in partnerships with organisations such local authorities and sporting bodies who wish to engage with those who are hard to reach in their local community. We work together across generations to establish effective solutions on how to target and engage older people.

We provide the training and the resources for volunteers and for people within these organisations to run fun and friendly groups, making sure staff and volunteers have the knowledge, understanding and skills to deliver meaningful sessions that will benefit participants

 

Best Non-Matchday use of Venue

Lancashire Cricket Club – Emirates Old Trafford

Testament to Emirates Old Trafford as a popular, high end, large conference space, will be the arrival of a number of events throughout 2017.

SOLACE (Society of Local Authority Chief Executives), the representative body for Chief Executives and senior managers in the public sector, is being held at The Point in November 2017.

The Nuclear Decommissioning Conference Europe will take part in May, and we will once again host auditions for The X Factor.

The below links provide a snapshot of the events and spaces on offer at Emirates Old Trafford.

• EOT in 2 Minutes video – https://youtu.be/mMcDWPXIWnM
• Time-lapse video of Concerts – https://youtu.be/TJj9zcuEdkg
• Time-lapse video of RMHC Dinner – https://youtu.be/o77LB37IyoU
• Ian Nuttall, Founder of the Stadium Business Design and Technology Summit – https://youtu.be/EYoIzUpgc2A


Everton Football Club – Goodison Park

It’s not often that fiction becomes a reality but it happened at Goodison Park on 29 May 2016. Lifelong Evertonian and boxer Tony Bellew played a supporting role in Creed, the latest instalment in the Rocky series, where his character fights for a world title at Goodison Park.

Less than six months after the worldwide release of the film Tony Bellew was challenging for a WBC title with the determination that his dream of being world champion could be intertwined with his dream of fighting at Goodison Park.

Everton officials worked in partnership with Matchroom Sports to stage the first outdoor stadium world title fight held in Liverpool for 52 years.

Working closely with Matchroom Sports, Everton officials had to obtain a licence, convert a football stadium into a boxing arena, develop a marketing and promotional plan to help sell tickets as well as deliver a safe, enjoyable event that would be televised on Sky Sports across Europe.

The challenge was met by all parties involved and ended with Evertonian Tony Bellew becoming the new WBC Cruiserweight champion in front of an adoring Goodison Park crowd.

Timelapse footage of Goodison Park is attached below

https://www.facebook.com/Everton/videos?ref=page_internal


Manchester City Football Club – Cityzens Weekend

A new club badge, a new manager with a global profile, a new website and a new playing kit – what was the most original way we could share this with our fans in Manchester and across the world? Our answer; fans first.

The City Football Academy, never before opened to fans, was transformed into a free two-day football festival with supporters at the heart of the experience and fun, engaging activities for all ages. Fans were at the heart of the CFA for the first time since its opening in 2014.

A unique football experience for Manchester City fans around the world to celebrate together an exciting new chapter in the Club’s history. Cityzens Weekend saw 20,000 fans in Manchester and millions more following online via the new mancity.com and social channels to welcome new manager Pep Guardiola, and witness the launch of the new Club badge and home kit.


Silverstone Circuit Ltd – The Silverstone Wing

Welcome to The Silverstone Wing – where the very latest in conference and event facilities sit in the heart of Silverstone’s world-famous Grand Prix circuit. This memorable venue combines the glamour and heritage of the Home of British Motor Racing, with stunning design and a uniquely flexible space.

Whatever you’re planning, and whatever your budget, Silverstone’s Formula 1 event planners can help. Your own dedicated event planner will help you choose the right venue, and organise your special event down to the finest detail.

WE OFFER:

Five large exhibition halls
Balconies with stunning views of the legendary Grand Prix Circuit.
State-of-the-art auditorium used for Formula 1® post-race interviews
40 pit garages offering nearly 6,000m2 of flexible space, all with HGV access
On-site parking for up to 1,000 vehicles
Handy location between Birmingham and London, with easy access to major transport links
Huge selection of smaller, more intimate meeting and breakout rooms available
Accommodation booking service – free of charge


The Kia Oval

The Kia Oval is fast becoming the conference and events destination in central London. A stone’s throw from the river and situated just outside the congestion charge zone, this venue surprises all with its proximity to the City. Boasting parking for up to 50 cars onsite and 4 minutes walking time from the transport hub of Vauxhall; you won’t find a central London venue with such accessible transport links and free parking.

Every room offers a unique experience for your guests with the variety of spaces spanning from the historic wood-panelled chandeliered Long Room to our incredible Roof Terrace with sweeping panoramic views across London. The Kia Oval offers something to suit every event from 2 to 1000 people.

With a dedicated team of events coordinators, you will be looked after by one person from the point of enquiry right through to the morning of your event at which point our experienced operational team will take over to ensure that your event runs impeccably. Our devotion to service and passion for events means we offer each client a bespoke experience. Your event is one of a kind so your service should be too. 

 

Best Business Serving Sport (more than 20 employees)

adi.tv

ADI are specialists in large audience communication. We utilise amazing technologies to help events, brands, retailers and sports venues connect and communicate on a local, national and global scale.

Our giant LED screens can be found in world-leading venues and entertaining huge crowds at globally renowned events. Our broadcast networks deliver content from the world’s biggest sports leagues to millions of viewers across continents.

In short: we connect our customers with their customers.

ADI is unique in the structure of its business. We’re a multifaceted, proven organisation with a rich history that spans more than 25 years. We employ over 140 people and, with more than 65 major LED installations in sport and a fleet of over 40 mobile LED screen trucks (the biggest in Europe), we are the UK’s largest provider of mobile and installed LED screens in sport.

We deliver LED screens and content services to enhance experiences for sports-goers across 3,500 event days per year, spanning a huge breadth of occasions including F1, Premier League, EFL, Rugby Union, Rugby League, Horse Racing, London Marathon, Great North Run, The Open, World Gymnastics Championships, Tour de France and many more.


MTD International B.V.

MTD supplies high end products and services for the construction of temporary water infrastructures, with an excellent service provided by her dedicated and experienced personnel.

The contract with Rio 2016 was signed on January 22, 2016. The race to the Opening Ceremony on August 5 started for our project team. We hired 100 employees (80% was locally recruited inexperienced staff), rented an office/warehouse, and took care of lots of other things like housing, equipment shipping. We visited all venues, made designs and execute the temporary water infrastructure at 70 different Olympic venues on time (non- and competition venues, sponsor- and country houses). A project that normally takes 12 months was realized in 6 months!

9 days before the opening, we signed an additional contract for drinking water supply and wastewater removal at all the water buffer bags. Again a big challenge but properly executed on time.

Our water filter improvement units secured safe drinking water for the visitors, athletes and animals. We are proud to say that nobody got sick thanks to drinking MTD water.

In October, everything was dismantled and MTD went back in business as usual with realizing their projects worldwide.

MTD YOUR EVENT PLUMBER SINCE 1987!


School Lettings Solutions

Thousands of school sports halls, pitches and classrooms sit empty on evenings and weekends. At the same time, sports groups are desperate for affordable places to hold their activities. The solution seemed obvious to entrepreneurs Scott Warrington and Paul Andrews, who set up School Lettings Solutions (SLS).

It works with schools, academies and colleges to manage the hiring out of their facilities, at zero cost to the schools. The benefits are two-fold, enabling schools to generate vital income, while providing venues for clubs.

SLS now works with 120 schools and has 7,000 hirers on its books who have been able to make use of facilities across the country. This represents hundreds of thousands of people taking part in community groups on a regular basis through these partnerships. The company is working with national partners like Clubbercise, Little Kickers and Total Gymnastics.

SLS is so committed to encouraging participation in sport, that the company actively supports hirers as well as schools by providing free marketing support to ensure groups grow and stay in the local area.

With eyes on reaching the 200 sites milestone by summer 2018, School Lettings Solutions now has ambitions to be the biggest leisure provider in the country.


StreamAMG

StreamAMG’s platforms allow for commercialisation of content, via Stream Media Platform (StreamMP) and its associated payment & subscription management service, and offers an end to end turnkey solution for rights holders and publishers in sport to monetise content.

Online video content will sit comfortably embedded within the right’s holders websites, with targeted advertising, pay per view or subscription models all supported to allow absolute control of monetisation options. Branded players and watermarks ensure that your content matches with the rest of your online presence, while in-depth analytical tools mean that you have all the information about your audiences at the tips of your fingers.

Focusing on delivering bespoke solutions, our experts deal with production, signal acquisition, project management and are able to integrate with existing systems and CMS. Our applications are technically excellent and connected to a global CDN. StreamAMG has a huge client list of businesses within the sports sector using our products, ranging from Liverpool FC, English Football League, the Professional Darts Corporation, the Open Championship and many more.

We pride ourselves in offering innovative solutions which maximise commercial returns on sports content and have been doing so for 15 years strong.


The Jockey Club Services

Jockey Club Services (JCS), a division of The Jockey Club, has built a world class platform of services which is now offered to the professional sports market. JCS’ clients have experienced marked improvements in the performance of their clubs and savings across many facets of their businesses allowing profits to be re-invested back into their sport.

With expertise in Procurement, Ticketing, Finance & Accounting, Payroll, Public Wi-fi, and IT Services, Live Music and Catering, JCS has provided procurement services to 12 Football League clubs and five county cricket teams, ticketing to three county cricket teams, the Badminton Horse Trials, live music to The Ageas Bowl and has created the Rewards4Cricket Loyalty programme being run by Hampshire, Glamorgan and Durham County Cricket Clubs. JCS has also expanded finance and accounting services partnering with Table Tennis England and England Squash, with others in the pipeline.

The significant economies of scale which JCS is passing on to other professional sports organisations will only increase as new partners come on board.


The O2

The O2 was the best sports venue of 2016. Huge events took place there, including: the 10th NBA game in London; the first-ever major UFC Fight Night streamed live on Fight Pass and not on PPV; David Haye made his impressive comeback to the ring; Anthony Joshua won and defended his IBF heavyweight title; and Andy Murray cemented a fabulous year by winning the Barclays ATP World Tour Finals and holding on to the year-end no. 1 ranking.
After such an amazing year of sport, The O2 can proudly boast the following figures:

  • Over 300,000 attendees
  • Almost 150m viewers worldwide
  • 5 World Titles
  • 10 major events

The Ticket Factory

With over 30 years’ experience in the events industry and as one of the UK’s leading ticket agents, The Ticket Factory sells over 2.5 million tickets annually. In 2015, The Ticket Factory identified sport as a key sector of expertise for the business with potential for growth. The team set out to develop its sector product and grow its sports portfolio, aiming to secure high profile events that would cement its reputation as a leading sports ticket agent.

Since then, The Ticket Factory has made significant investments in its system functionality and ticketing technology which is proving to have huge impact on sales. The Ticket Factory also adds value through its creative marketing approach which aims to enhance the fan experience with engaging CRM and unique partnership opportunities.

As a ‘boutique’ ticketing agent, it offers sporting bodies, rights holders and NGBs a credible alternative to larger ticketing operators, providing bespoke services based on their needs. Currently selling for 300 sport events at over 150 venues each year, The Ticket Factory’s bespoke approach has seen the team win a host of new ticketing contracts in the sector for names including British Swimming, England Squash and The European Aquatics Championships.


Traveleads

Many people possibly wouldn’t give much consideration to just how much time, resources and cash can go into arranging travel in order to compete on an international stage and, with so many sports competing for funding, bringing efficiency and value to this aspect of their core operational needs can be a game-changer.

For over 30 years, Traveleads has worked quietly and diligently to improve every single aspect of sports project co-ordination, execution and delivery – and in the process has built a client list featuring many of the UK’s leading sports organisations, representative bodies and professionals in both able-bodied and disabled sport.

Our specialist sports team, based in Leeds, are totally dedicated to the well-being of their clients in all respects, and the technology and systems we have developed to enhance efficiency, give greater clarity and to improve value for money have delivered to sport within the UK on so many levels.

To watch British competitors and teams striving for results around the world, knowing that we have played a part in supporting their efforts, gives us a great feeling and provides us with the resolve to push for greater innovation and continual improvement into the future. 

 

Best Small Business Serving Sport (less than 20 employees)

 All Sport Insurance

All Sport Insurance was established in January 2016 to provide a one stop insurance solution, for sports professionals, clubs and player organisations.

Whether be it be Private Car, Household, Landlords, Travel, Commercial or Career Ending Insurance we can offer competitive premiums. At All Sport we operate a private client style service where individuals have a personal account manager to service their requirements. We recognise that sport is not a nine until five occupation and thus our clients can contact us during every day of the week and outside of traditional opening hours.

The business model is built around providing a high-quality service to each individual to support their unique demands and needs. We work closely with Clubs, Governing Bodies, Player Associations and Welfare Officers establishing close relationships and providing a service to their members. We are proud partners of The Professional Cricketers Association, Professional Jockeys Association, The Welsh Rugby Players Association and Rugby League Cares and continue to expand our services across a wide range of sports and sporting organisations.


Beyond 90

Beyond 90 is a sports agency, specialising in Fan Engagement. It’s core services include; events, fan zone design, digital marketing and staffing.

The aim for all of our projects is to either attract new fans, or strengthen the relationship between existing fans and their club by providing leading fan experiences.

We work with great clients, including Manchester City Football Club and Manchester City Council. We’re very grateful that the ambition of our clients matches our own. In the last year we have produced 2 world class events; the Olympic Homecoming Parade and Cityzens Weekend, where we unveiled Pep Guardiola as the club’s new manager. That ambition allows us to try new things and push boundaries.

We’re looking forward to a year of developing our core service offering and adding more talent to the team.


Designwerk

We are one of the world leaders in strategic brand communications, fan engagement and sponsorship activation for the global sports industry, working with some of the biggest names and brands in world sport.

We create a wide range of brand identities, marketing collateral, publications, exhibition spaces, brand asset management systems, digital tools and promotional films. Our clients include federations, football clubs, rights holders, marketing companies, sponsors, broadcasters, commercial partners and PR agencies.

Designwerk has developed long-term relationships with its clients, and we have worked with UEFA, TEAM Marketing, The Open golf, the Premier League, the new European Championships, City Football Group, MLS, America’s Cup, the ITF, Sportfive, Infront Sports, The RFU, Soccerex, and many more.

We are a small company with only 18 employees, but we have developed a solid reputation in the global sports market, and have won over 50 international creative and marketing awards for our clients over the last 3 years.

Here is what one of our long-term football clients think of us:

“I work with a number of agencies across Europe, and I can happily say that Designwerk are the best and longest standing partner UEFA has ever dealt with”
Head of Special Football Projects, UEFA


FKPro

The FKPro has bought valuable research to suspended bodyweight training. Showing the injury prevention abilities of this unique system, the International Olympic Committee has accepted its neck injury prevention training for it’s World Conference. Chosen by the English Institute of Sport as its official supplier, the FKPro is used by the athletes that they look after. It is also used by British, European, Commonwealth, World and Olympic Champions, as well as a host of international teams.

The FKPro and Peter Faulkner has helped me recover from a double glute rupture. I had to stop running completely and went from that to winning Welsh, British, European tiles, and bronze at the World Championships.

Pat Gallagher
70-year-old GB Athlete


Goodform

Established in 2002, Goodform is a leading CRM, Insight, and Sports Marketing agency with a reputation for delivering excellent service and a tailored approach for our clients, who currently include British Athletics, EFL, Silverstone and 6 Nations. We build long- term retained relationships with our clients, and our people bring a unique blend of sports industry knowledge and technical expertise.

Our overarching approach is to enhance our clients’ engagement with their customers, and maximise the commercial value available to them.

2016 has been a flagship year in Goodform’s history: we sent 100 million emails across over 2000 campaigns, collected 150,000 survey responses, conducted 30 focus groups and received 25,000 calls. This includes delivering creative campaigns to nearly 900,000 fans across 86 football clubs each week.

We delivered major projects for both the EFL and IAAF & IPC World Championships London 2017, renewed contracts with key clients including Watford F.C, WRU, Premiership Rugby, and British & Irish Lions, and added new clients including a long term partnership with British Cycling. We have maintained significant organic revenue growth (89% increase in turnover in the past two years), and in 2016 we also grew our team with five new employees. 


HRP Equestrian

The BETA International Award Winning HRP WING saddle pads are an outstanding revolutionary contribution to the Equestrian world. 

HRP WING saddle pads have taken the equestrian world by storm due to their scientific performance enhancing design, changing the way we look at equine pressure induced discomfort. Independent scientific testing proved conventional saddle pad designs cause pressure and restrict movement, HRP WING saddle pads are the Scientifically proven solution, they exert NO pressure behind the saddle over the lumbar spinous processes. 

HRP WING saddlepads are the patent pending invention of HRP Equestrian Founder Helen Ross. www.hrpequestrian.com

Made in the UK there is a HRP WING saddle pad design for all equestrian disciplines.


Icons Shop Limited

We are Icons Shop Limited, the home of signed memorabilia from the world’s best footballers and sportspeople.

In 2016, Icons celebrated working with both Lionel Messi and Cristiano Ronaldo for over a decade. Indisputably the world’s two biggest superstar footballers, we are proud to have a strong and unique relationship with the best of the best. But it’s not just those two. We frequently conduct private signing sessions with the likes of Neymar Jr, Gareth Bale, Luis Suarez, Pele, Diego Maradona, Eric Cantona and many more. No other company in our industry can claim to have such longstanding relationships with these world-renowned players.

When we announced a brand new licence with The Football Association to produce Official England Licensed Memorabilia in August 2016, it further expanded our range of official licences with the world’s biggest organisations and events, which already included the FIFA World Cup, UEFA Champions League, UEFA Europa League, UEFA EURO 2016 and Official Messi Signed Merchandise.

Also, this past year, Icons Shop Limited doubled its turnover, experiencing record sales for the busy Christmas and New Year period. Our team has expanded, our signings have grown and our relationships with the world’s best footballers have strengthened.


ILG Business Ltd

ILG Business is a B2B technology supplier, specialising in business mobilisation and application development. Distributing high-level business solutions to the mobile networks, companies and professional individuals, ILG provide the support and guidance needed to bring them to market.

We develop and deploy the ILG Elite Sports App for high profile sports teams, for example: The England Cricket Board, GB Taekwondo, Kobe Steelers (so having to be multilingual) and many more with our extensive experience in the technology industry. The ILG Elite Sports App encompasses a range of key elements linked to coaching and training the entire tea’s day-to-day processes. The ILG app is easily accessible for coaches, managers and players via mobile devices making it easy to use.

The ILG App consolidates all the daily tasks of a professional sports organisation into one easy to-use app. Document sharing, video analysis, communication and squad status enable an entire coaching setup to be controlled on the go via mobile devices with ultimate goal of improving performance.

The ILG App is custom-built to meet the demands of all sporting teams. It enables players and coaches to access a range of training materials and more via a cloud-storage, with complete security of their data.

 

Best Sports Event of the Year

British Cycling – 2016 UCI Track Cycling World Championships

The 2016 UCI Track Cycling World Championships was undoubtedly one of the biggest and most successful sporting events of 2016 in the UK.

With passion for cycling in the UK greater than ever before, British Cycling aims to deliver world class cycling events, not only to cater for current demand but to inspire the next generation of cyclists and cycling fans. With over 50,000 tickets sold and nine medals won by the Great Britain Cycling Team, this event delivered that and more.

Medals were awarded across all five days of competition with seven sessions instead of the usual five, maximising the opportunity for spectators to see medals decided, with innovative ticket pricing strategies ensuring that the event was as open and affordable to as many cycling fans as possible.


EA SPORTS – EA SPORTS FIFA 17 Launch

The annual release of EA SPORTS FIFA is now a fixture on the entertainment calendar. This year, EA SPORTS took the launch a step further by taking over The London Stadium, the new home of West Ham United, to celebrate the stadium’s inclusion in FIFA 17.

The FIFA 17 UK launch event harnessed the frenzy of interest amongst talent, influencers, media and consumers to create a live spectacle for millions at home whilst delivering a series of unique content opportunities for attendees.

Premier League footballers paired up with the biggest football YouTubers in the country to step on to the London Stadium pitch and go head-to-head in 2 v 2 FIFA 17 matches. As the players battled it out under the floodlights, The SPORTbible broadcast to millions via Facebook Live whilst a guest list made up of 150 talent, influencers, media and club partners published content to their audiences.


Harlequins – Harlequins Big Game 9

Harlequins is a rugby club based at The Stoop, a 14,800 capacity stadium in South West London. Each year they move their Christmas fixture to the Home of Rugby, Twickenham Stadium, for their annual Big Game.

Celebrating their 150th anniversary season, this year’s match, the ninth of its kind, was one of the Club’s headline events. In 2016 it had its most successful year to date with a total ticket revenue equivalent of 12 regular home matches.

With 77,567 supporters packed into Twickenham Stadium to see them edge Gloucester, Harlequins recorded the largest sporting attendance in Europe that week, and a staggering 484% increase on their 13,287 average home attendance. Millions more were reached in the national newspapers, via international television broadcast and online through an innovative social media campaign.

Big Game prides itself on being about more than just the rugby. 8,656 tickets were sold to local clubs and schools, while 577 junior supporters had the privilege to play pre-match at the Home of Rugby. Additionally £80,000 was raised on the day for Great Ormond Street Hospital Children’s Charity and The Harlequins Foundation.

In their sesquicentennial year, Big Game 9 truly became Harlequin’s biggest ever game.


ONE Championship

ONE Championship is the largest sports media property in Asian history. Headquartered in Singapore, the world’s most exciting mixed martial arts organization hosts the largest sports entertainment events across Asia featuring the best Asian mixed martial artists and world champions, all signed to exclusive contracts, on the largest media broadcast in Asia. ONE Championship is broadcast to over 1 billion viewers across 118+ countries around the world with some of the largest global broadcasters, including FOX Sports, Setanta, MNC, Astro, Thairath TV, ABS-CBN, TV5, MYTV, HTV, OSN and more.


Premiership Rugby – Aviva Premiership Rugby Final 2016

The Aviva Premiership Rugby Final is Britain’s biggest, most prestigious and eagerly-anticipated game in the domestic rugby calendar. In 2016, Twickenham Stadium played host to a sensational day of high-class rugby and a true celebration of the game. Following 135 games contested by the 12 best team in English rugby, the 2016 Final saw the league’s finest battle in front one of the biggest crowds to date with 76,109 in attendance, an average audience of over 192,000 in the UK and available to view in over 140 countries, in over 90 million households. 

The ambition for the 2016 Final was to provide the best event experience on and off pitch, engaging fans in the stadium and around the world regardless of their team affiliation – targeting the neutral supporter and driving new fans to the season’s climax on the back of rugby’s celebration of the game in England in 2015.  The Final also showcased Premiership Rugby’s long-standing commitment to grassroots rugby through our community programmes and with the support of our commercial partners allowed them to take centre stage at the Final, with hundreds of young players sampling the atmosphere, many being able to play on the hallowed turf.


Professional Darts Corporation – World Darts Championship

The William Hill World Darts Championship has grown in to one of the United Kingdom’s most iconic and eagerly-awaited sporting events.

With 72 players from over 20 countries competing for a share of £1.8m prize money, £350,000 of it to the winner, the event has a truly global reach and following as darts’ flagship event propels the sport in to the major league of sporting occasions.

Hosted at London’s famous Alexandra Palace, the World Darts Championship boasts 22 sell out sessions with over 65,000 fans in attendance and millions more watching on Sky Sports in the UK and across the world through the Professional Darts Corporation’s broadcast partners.

The party atmosphere created by the festive crowd, many in fancy dress, is renowned within sport and the combination of playing excellence from the competitors and cutting edge staging makes it a unique event.


Sepang International Circuit Sdn. Bhd. – Shell Malaysia Motorcycle Grand Prix 2016

The Malaysia MotoGP was held on 28-30 October 2016, just 4 weeks after the Malaysia F1 Grand Prix, the two biggest international motorsports events made a high adrenaline October in Malaysia. The Shell Malaysia Motorcycle Grand Prix just got bigger and better with a record breaking attendance of 160,000 people over 3 days. Attendance has been increasing averagely 7% year on year and the circuit sold out three weeks before the event.

Fans experienced passionate rivalry on the track and a spectacular carnival for two-wheel motorsports enthusiasts off the track. With more than 100 booths, the Mega MotoGP Carnival offers just about everything a fan could want. MotoGP race week is arguably the best two-wheel motorsports festival in Southeast Asia, extends across the Klang Valley, with off-track entertainment, fan engagement with riders and other exciting activities.

 

Best Fan Engagement Programme

 Arsenal Football Club – Junior Gunners

In August 2016, Arsenal became the first Premier League football club to launch a fully interactive children’s app specifically for its young supporters.

The Junior Gunners app includes a range of activities and games that aim to educate children and help them to develop new skills.

Young Arsenal fans globally can join a virtual Arsenal world and have been directly involved in how the app develops over time. This includes voting players into the app’s most popular game, Pocket Player, and coming up with new games ideas; one of which just recently been launched as part of the new Christmas update.

After being live just four months, the app already has over 33,000 downloads, 4.8/5 ratings on iTunes and Google Play, over 14,000 new digital members for Arsenal and overall more engagement between the club and its young supporters. With new updates, we expect these numbers to increase further.


Chelsea Football Club – Chelsea FC Junior Fan Engagement

Chelsea are the market leaders in engaging, inspiring and exciting the next generation of football fans; showing a remarkable level of commitment, ingenuity and passion along the way.

The club’s insight-led strategy has ensured that they have become the choice of club for young supporters; growing their fan-base through engaging with them through traditional fan engagement methods rather than relying on winning.

Their engagement-centric ethos; whether through local events, strategic digital campaigns or creative communications, has seen the club’s junior database grow by 900%, and membership by 30% in three years; and secured their place as the leading sports club in junior fan engagement.


EXTREME International for STANLEY, BLACK + DECKER and DEWALT – Lochdown

EXTREME currently acts as the exclusive worldwide agency for Black+Decker, Stanley and DeWalt across all action sports activations. We currently provide them with sponsorship for 18 athletes, 8 events, 6 weekly video clips, several viral video creations as well as demos and retail activations. Throughout 2016 we created and promoted brand messages and content through our athletes, story-led video content for social media and inclusion in EXTREME events globally. One of the many productions we created for DEWALT was LOCH DOWN. Lochdown is our film project that sees Jason Phelan complete a world’s first and take BMX to the middle of the Holy Loch in Scotland. With 2 boats, a BMX and a load of wood and tools, he creates a freestyle course like no other. EXTREME is proud to have produced a piece of art which has helped promote both DEWALT’s brand and products and the action sports industry. With the aim of attaining 750,000 reach on digital channels, LOCH DOWN went above and beyond this figure, gaining 2.1 million views, 4.7 million reach ,40 thousand interactions and it is still growing!


Kick It Out and the Football Supporters’ Federation – Fans For Diversity

The Fans For Diversity campaign, run in partnership between Kick It Out and the Football Supporters’ Federation (FSF) was launched in 2014 to help target a number of fan initiatives to promote diversity and inclusion across the professional and non-league game.

Led by Anwar Uddin, the first British Asian to captain a team in the English Football League, the campaign provides essential guidance for supporter-led events that encourage all members of the local community to participate or engage with their local club and celebrate the power of football.

The impact of the campaign since its inception has been remarkable. In Bradford, a local Asian community group based within 200 yards of Bradford City’s ground now have set-up their own supporters’ group and helped increase participation in football-related activities. Pride In Football, a collective of LGBT Supporters’ group was formed with help from Fans For Diversity.

This is alongside over 70 events run in the last two years which have helped increase the awareness of diversity and inclusion amongst football fans across the country.


Liverpool Football Club – LFC WORLD

In an increasingly digital world, here at LFC we believe truly great fan engagement comes from on the ground activations. We pride ourselves on being the World’s Greatest Footballing Family and in keeping with this we decided to create an event that would put the fan at the forefront and deliver an engaging and exciting experience.

The challenge – How could we bring the magic of Anfield to our wider football family around the world?

The answer? LFC World; an immersive and multi-faceted fan experience that brings the club closer to our global fan base. So far, it has touched down in two destinations and over 35,000 fans have visited the mall activations alone. Singapore was the first stop followed by Kuala Lumpur and we are currently in preparation for our next destination, Hong Kong.

LFC World encompasses a wide variety of LFC based activities designed to captivate and engage the local fan base. This activity is then amplified via LFCTV and Social Media platforms to take the LFC World experience further across the globe.


NTT DATA / The Open

The Open is the world’s most prestigious golf tournaments in the world, providing a stage for the world’s best players to challenge for one of sport’s most iconic trophies.

With 200,000 spectators lining the fairways and ½ billion more following on TV, there’s so much analysis of every shot, highlighting the importance ‘data’ plays in the world of sport.

As an ‘Official Patron’ of The Open Championship, NTT DATA wanted to create an iconic activation to transform the on-site fan experience through immersive data-representation and innovative technology (bringing spectators closer to the action than ever before by revealing hidden trends and powerful insights on the tournament and players). 

NTT DATA set out to challenge the way data had traditionally been represented in sport and to ‘bring data to life’ in a way never before seen at a golf tournament – positioning NTT DATA as pioneering this space in the minds of golf fans and NTT DATA’s corporate customers and showcasing NTT DATA’s capabilities as a global IT innovator. 

The NTT DATA ‘Wall’ was unlike anything spectators had seen before at The Open – engaging with more than 100,000 fans – creating an immersive entertaining experience that complemented the live action on the course and the live TV broadcast. 

For NTT DATA / The Open video please see: https://www.youtube.com/watch?v=wFV-cmgbJTw&t=15s


Rewards4Racing Limited – Rewards4Racing

Rewards4Racing is a rewards programme specifically aimed at racegoers. It enables racing fans to collect points when they go racing, when they spend with over 4,000 retail partners and when they bet with our three exclusive bookmakers (bet365, Betfred and Coral). Those points can then be used to purchase tickets, race day packages and hospitality at our partner racecourses.

Since its launch in January 2011, the programme has attracted over 1.1 million members who have collected over 1.7 billion points and spent over £15 million when redeeming Rewards4Racing points on tickets to go racing. Rewards4Racing is now an integral part of our members’ racing experience and employs 35 full time staff, largely in marketing, analytics, IT and customer service.

Racing partners that participate in the programme include: The Jockey Club’s 15 racecourses, York Racecourse, The Racing Post, Racing UK, the Racehorse Owners Association, the Racegoers Club and the British Racing Club. A further 16 racecourse partners will be added to the programme in 2017.

Rewards4Racing is owned by its three founders, The Jockey Club (the largest commercial body in British Racing) and The Racing Post.

 

Sports Innovation Award

British Rowing – Go Row Indoor

British Rowing launched a new health and fitness focussed indoor rowing programme, Go Row Indoor, in late 2016. This market driven, consumer led innovation is a potential game changer for the sport. It is designed to unlock barriers to participation and growth of the sport, bring the industry together and provide a collective voice and profile for the sport that hasn’t previously existed. Success means more people indoor rowing, having a great experience, and identifying themselves as rowers.

British Rowing went back to basics and asked gym goers what they want and who was best placed to make it happen. The outcome is a fresh new programme with cross-sector collaboration at its core.

At its heart is an indoor rowing education programme which includes a REPs accredited fitness professional training course, delivered by a new Master Trainer team and incorporating a series of indoor rowing class models. This is supported by a range of resources and products including free to download workout videos, training plans, an indoor app, LiveRowing, and more. An Indoor Rowing Industry Forum has also been formed to bring key players in the industry together for the first time.


Coleman Racing

Sam and Daisy Coleman have revolutionised the norms of running a competitive powerboat racing team. The brother and sister pairing, from non-boating backgrounds; in their first season racing together they knew they had to think outside the box if they wanted to beat their seasoned, more experienced rivals. In a stock series where all the boats are the same it’s the crews that make the difference they knew they needed more seat time. But training and testing is expensive; being normal people they don’t have the disposable income like those normally associated with Offshore racing so worked exceptionally hard to get sponsorship to fund their racing careers. Nothing can prepare you for the green flag when you have 11 boats alongside you, heading for the same mark on a course ever changing. They knew they couldn’t get the experience they wanted on the water so found innovative solutions using video/data logging equipment to help improve their performance and identify their competitors’ weaknesses. In between races they studied hard to find marginal gains. They went on to win the UK P1 Championship by 47 points and are next week off to Mumbai for the World Championship.


InCrowd – TribeCast

TribeCast goes beyond the functionality of existing systems to facilitate engaging sponsor driven live activations through in-stadia digital media, creating new revenue streams and personalised marketing channels for rights holders.

Betting odds, weather, final scores, live match statistics, interactive gamification content plus multiple other sets of dynamic material including social media and crowd interaction are now all supported through the TribeCast platform. All content can be curated and subsequently displayed quickly with great ease by a single operator.

TribeCast reduces existing production times down to so much as a sixteenth of competing software, condensing operations into just one hour, down from two days, thanks to the exclusive auto-generate facility. TribeCast also provides a more advanced and intelligent system for automatically assigning, tiling, scaling and positioning video content to user defined regions of the perimeter boards. TribeCast can be integrated into existing current stadium hardware platforms at short notice.

TribeCast also gives a more convenient and cohesive tool set which equips operators to produce playlists which can be quickly created, modified, reorganised and reused at a moment’s notice and used across multiple stadia.

TribeCast now supports an industry-leading output of greater than 4K resolution across up to seven different display outputs.


Jockey Club Services

Jockey Club Services (JCS), a division of The Jockey Club, has built a world class platform of services which is now offered to the professional sports market. JCS’ clients have experienced marked improvements in the performance of their clubs and savings across many facets of their businesses allowing profits to be re-invested back into their sport.

With expertise in Procurement, Ticketing, Finance & Accounting, Payroll, Public Wi-fi, and IT Services, Live Music and Catering, JCS has provided procurement services to 12 Football League clubs and five county cricket teams, ticketing to three county cricket teams, the Badminton Horse Trials, live music to The Ageas Bowl and has created the Rewards4Cricket Loyalty programme being run by Hampshire, Glamorgan and Durham County Cricket Clubs. JCS has also expanded finance and accounting services partnering with Table Tennis England and England Squash, with others in the pipeline.

The significant economies of scale which JCS is passing on to other professional sports organisations will only increase as new partners come on board.


Levy Restaurants UK

Levy Restaurants UK, the official catering partner at Liberty Stadium, developed the catering and hospitality strategy and concepts at the stadium through a tiered approach, creating packages directly answering the clients specific business needs.

Throughout the project traditional style of stadium hospitality has been challenged, and eight high street dining and eight new informal food styles created, including a bakery and bistro.

Levy Restaurants UK created a portfolio of catering concepts, each with an individual and unique identity, ranging from a grab and go sports bar to executive suites and a Directors Lounge.


runbritain Click Your Clock

The #clickyourclock weekly competition, run in conjunction with runbritain/UK Athletics, is a programme which was established to promote the runbritain handicap scoring system and embellish an individual journey in a mass sport.

Put simply, the programme allows running participants to develop a handicap score based on their previous performances at licensed runbritain events (including Parkrun). This initial handicap provides a score on any terrain, over any distance but encourages continuous personal progression towards individual targets and goals rather than direct competition against fellow athletes.

Anyone can participate in the programme, and you don’t necessarily have to run a personal best time when it comes to lowering your handicap score either; if the course was hilly, windy or multi-terrain the handicap score you receive based on your performance will reflect this, meaning a time slower than your PB could still represent a runbritain handicap score improvement.

With numbers rising towards 1000 plus runners entering each week, it is a programme which continues to grow and is used as a pathway for enjoyment by many.

NB: At 2016’s European Athletics Golden Tracks awards ceremony #clickyourclock won the biennial European Athletics award for innovation.


Table Tennis England

‘Non-mainstream’ sports have long struggled to secure TV coverage outside of major events such as the Olympics and Commonwealth Games.

And although we secured live coverage of the 2016 PG Mutual National Championships on ITV4, attracting 150,000 viewers, it came at a cost of 53p per viewer.

With traditional TV proving a tough – and expensive – nut to crack, and delivering an audience of people already engaged with the sport, we decided to think differently when it came to England’s home European qualifier against Greece.

We wanted more viewers at a lower cost, and to reach new eyes, so we went where the audience is – becoming the first NGB to team up with TheSPORTbible and use Facebook live to reach their nine million followers.

A groundbreaking project which dovetailed with our vision of Getting Everyone Talking About Table Tennis, the results – 2.2 million unique viewers at 0.003p each – certainly turned heads.


TASS (Talented Athlete Scholarship Scheme)

The Talented Athlete Scholarship Scheme (TASS) has this year focused on athlete lifestyle support for dual-career athletes, with the key objective to advance this integral service.
Their new approach has included an applied CPD and networking event for lifestyle practitioners, improved access to resources, the creation of a lifestyle advisory group and the opportunity for athletes to be mentored by a former Olympic athlete.

TASS has aimed to tackle the topical issues of duty of care and athlete wellbeing by upskilling their network, as well as hoping to galvanise the discipline into a proactive service.

The impact of this strategy is expected to reach multiple sports and have a positive effect beyond the 430 student-athletes who are currently supported within the TASS network.

 

Best Sports Governing Body Initiative

 British Canoeing – National Go Canoeing Week

National Go Canoeing Week is an annual initiative which breaks down the barriers to participation and raises awareness of the sport.

British Canoeing looked at the reasons preventing people from getting on the water for the first time or regularly and created a solution.

An engaging and all encompassing campaign, across multimedia channels, which both engages new participants and re-engages lapsed ones. It also provides the chance for experienced paddlers to showcase their abilities.
A unique feature of the week is for the ability for all participants to contribute towards a national mileage total.

A dedicated, interactive website enhances the appeal and ease of access for members of the public to the initiative. Providing listings of activities and events and the option for people to register their participation.

The campaign and depth of data collected has enabled communication with a previously unreached audience.
Year on year growth has proved that the week is a winning formula. With everyone from Olympic stars to complete beginners taking part, this initiative really does deliver accessibility to all.

www.gocanoeingweek.org.uk


England Hockey – To become a Nation where Hockey Matters

England Hockey oversaw an historic 12 months in their ambition to become, ‘A Nation here Hockey Matters, with Great Britain’s women’s team winning their first ever Olympic gold medal. Voted by the British public as their favourite moment of the entire Rio 2016 games, the gold medal captured the nation and led to a number of further milestones, including a BBC Sports Personality of the Year nomination for Kate Richardson-Walsh, players on I’m A Celebrity Get Me Out of Here and featured on the front of national newspapers & in the pages of Vogue.

And the sport continues to thrive at grassroots, with the number of young people playing for hockey clubs up 80% since before London 2012. With the number of young girls playing the sport having almost doubled, there is huge scope for the sport to show sustained success in the years to come.

Commercially, England Hockey continue to host some of the World’s best hockey events, with the men’s and women’s Champions Trophy in front of packed houses on the Queen Elizabeth Olympic Park. With increased sponsorship interest and visibility at an historic high, hockey is at the forefront of team sport in this country.


Euroleague Basketball – Euroleague Basketball launches first ever true league in European professional Sports

In 2016 Euroleague Basketball and WME | IMG a Joint Venture that empowered the creation of a revolutionary concept in European sports, a true League of 16 clubs, all playing each other in a Round Robin format. The EuroLeague has again broke new ground by creating the first ever major professional true League in Europe.

The change in the format of the competitions was also followed by other major changes, all focusing on improving the EuroLeague experience delivered to the fans, whatever the platform.

The 10 year agreement with industry leader WME | IMG, which secured a major guaranteed investment never seen before, proved to be key to deliver the ultimate evolution of a competition that features some of the strongest brands in sports, such as Real Madrid, FC Barcelona, Fenerbahce, Galatasaray, Olympiacos, Panathinaikos, CSKA, Maccabi…

Results:

  • +75% in media revenues.
  • +40% in sponsorship revenues.
  • +30% in in-arena attendance.
  • +200% – 2000% in engagement in SM channels.
  • Record distribution: Games aired in 202 countries and territories.

Impact on League’s stakeholders:

  • Teams: advanced season-long planning.
  • Television partners: 8 months of continued action with local relevance.
  • Sponsorship: Increased touch points to reach fans.

European Tour – Access All Areas – social media campaign

In 12 months we have transformed the way fans view the European Tour through a year-long social media campaign, showcasing players in a new light, engaging new audiences and delivering more value for sponsors.

A year ago the European Tour was viewed as an official federation, administering golf tournaments, lagging behind counterparts in the US and other sports. Through our creative and engaging use of social media we have shifted the needle to be at the forefront of sports entertainment, providing world-class engaging content week in week out, taking golf to a whole new audience.

We have delivered a year-long campaign combining weekly global tournament coverage with entertaining challenges. At the season-ending event, two videos alone – ‘When Rory met Billy’ and the #MannequinChallengee produced 30 million reach, 10 million views, 9 million minutes watched, all at one event.

We have seen the largest growth rate of any of our competitors with 88% on Facebook

We have doubled social media reach year on year from 2015

Watch here – https://youtu.be/wMRw7WGomCw


International Table Tennis Federation (ITTF) – World Table Tenis Day(WTTD)

“TABLE TENNIS FOR EVERYONE, EVERWHERE” is the slogan promoted by the INTERNATIONAL TABLE TENNIS FEDERATION (ITTF) to share the joy of playing Table Tennis worldwide on APRIL 6. The WORLD TABLE TENNIS DAY (WTTD) forms part of the ITTF’s Table Tennis for ALL – Program and aims to reach most quantity of people and most quantity of different target groups and builds up on the 3 pillars POPULAR, UNIVERSAL & INCLUSIVE.

The focus of this event is on social outcomes presenting Table Tennis as a sport accessible for everyone. FEW MATERIALS AND SKILLS ARE NEEDED to play, have fun and spread positive messages among players. This is how EVENTS ARE EASILY SET UP ALL AROUND THE WORLD brining Table Tennis closer also to laypersons.

The ITTF firmly believe that table tennis is not only a matter of competition; it is also a vehicle for POSITIVE SOCIAL CHANGE, a HEALTHY WORTHWHILE USE OF LEISURE TIME and an opportunity to BRING PEOPLE TOGETHER, an excellent tool for SOCIAL INCLUSION. Table Tennis has a unique value where people from different ages, gender, skills or physical condition can play together. It is SPORT FOR LIFE and It´s FUN!