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The extended deadline for entries is Wednesday 28th February. If you are planning to enter and wish to be kept updated then please complete this form.

To enter the awards please click on the relevant category below and complete the entry form within the specified word limit. The price for entering is £195 plus VAT

Best Sports Governing Body Initiative

This award is to recognise a governing body initiative which has been effective in achieving its outcomes with defined and measurable success. Examples might include fan engagement, promotion of the sport the body represents or encouragement of participation. Judges will be looking for an initiative which has notable and sustainable positive impacts on the sport.

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Best Sports Event of the Year

This award is to recognise the best sporting event of the year from both a commercial and fan perspective. Judges will be looking above all for innovation and an event which received a positive response (including attendee numbers, engagement and feedback) as well as enhanced brand awareness. Entries will be considered from events of any size and from any sport.

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Best Mass Participation Event

This award is to recognise mass participation sporting events. Judges will be looking for an event which received a positive response (including attendee numbers, engagement and feedback), enhanced brand awareness and delivered a high quality participant experience.

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Best Match (or Game) Day Experience 

This award is for the best match/game day experience delivered to fans and spectators who were in attendance. The judges will be looking for efforts to enhance spectator enjoyment and engagement resulting in high levels of customer satisfaction. There should be evidence of high quality of service before, during and post-match/game with excellent customer service to all spectators regardless of team allegiance.

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Best Fan Engagement Programme

Evidence should show creative programmes used to engage and interact with fans. Judges will be looking for unique programmes used to communicate effectively and produce positive results and genuine feedback from fans. Clear examples of success quality and quantity of engagement should be provided along with evidence of sustainability.

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Best Non-Match (or Game) Day use of Venue

This award will recognise venue use for activities other than sporting matches or games. Events could include exhibitions, conferences, award ceremonies, musical, cultural and other events. The judges will be looking for excellent management, innovative ideas and commercial success.

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Best Club CSR or Community Scheme

Open to all club CSR or community schemes in sport. Judges will be looking for dedication to and understanding of local communities alongside positive impacts on these from CSR activities. Evidence should include measurable success, a high level of engagement and an ongoing legacy.

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Sports Innovation Award 

This award is to recognise innovation in organisations, projects or innovative ideas from individuals. It could include innovative products or services, innovation in the community, within a sporting business and more. Judges will be looking for innovation used to positively impact sport/society and long term positive impacts from the innovation.

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Best Professional Services Firm in Sport

This award is open to law firms, accountants, architects and other professional service providers. Judges will be looking for dedication, applied knowledge and a deep understanding of the business of sport.

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Best Business Serving Sport

This award is open to any company working in and around sport. Judges will be looking for positive customer response and outstanding product/ service, supply and innovation. Clear examples of innovative solutions and staff knowledge and dedication.

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Best in Sports Media

Media and sport are symbiotic. In the digital age the breadth of media working with and serving sport is greater than ever before. This award could go to a media owner, an individual publication, website, newspaper or TV programme. The recipient will have demonstrated total focus on their sporting cause and engagement with their audience.

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Sports Tech of the Year –  for Sport and in Sport

We live in an age of technology. Technology plus sport offers huge opportunities and huge challenges. This award will recognise technology in action in or around sport which has demonstrably positive outcomes on customer experience or commercial profitability.

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Best Sports Club / Sports Event Hospitality

This award is for high levels of quality customer service and delivery of hospitality which contributes to match day/event experience. Judges will be looking for enhanced experiences due to this with consideration to the costs and finances of the hospitality.

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Best Sports Charity (or best use of sport by a charity)

The power of sport to do good and change the world is unmatched. This award for a charitable organisation or a sports organisation working with a charity, will be selected based on clear evidence of outcome and change and not simply funds raised.

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Best Operations Team 

This award is for a particular operations team in sport whether in team, supplier, permanent facility or overlay. Judges will be looking for outstanding successes as a result of a highly skilled workforce and strong teamwork.

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